PROSPECTS AND OPPORTUNITIES
Direct sellers adopt omnichannel sales models to compete against retail e-commerce
Across the forecast period, retail sales are set to rise at a current value CAGR of 3% (2024 constant value CAGR of 0.0%) for the direct selling channel.
Direct sellers are set to increase their social media presence to boost sales
Direct selling companies will be aiming to enhance their online presence across the forecast period, increasing their online advertising and marketing efforts. As retail e-commerce will continue to pose a growing threat, many sellers will be turning to social media and messaging apps, such as WhatsApp, to boost their direct selling activities.
Players will look to offer eco-friendly products aligned with consumer demands
Product innovation, eco-friendly products, and effective management of greenhouse emissions are becoming increasingly important for all retailers, including direct sellers. Slovak consumers are seeking added value in their purchases, and as purchasing power improves, consumers will be more likely to choose organic or premium options.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Slovakia?
- Which are the leading retailers in Direct Selling in Slovakia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Slovakia - Category analysis
KEY DATA FINDINGS
Rising price sensitivity dampens sales for direct selling
Competition from retail e-commerce players challenges sales in 2024
Avon and Oriflame retain the lead while improving their retail value share
Direct sellers adopt omnichannel sales models to compete against retail e-commerce
Direct sellers are set to increase their social media presence to boost sales
Players will look to offer eco-friendly products aligned with consumer demands
Retail in Slovakia - Industry Overview
Retail in 2024: The big picture
Retailers offer added-benefits, deals and discounts to drive sales
Leading players focus on consolidation to prioritise efficiency
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Back to School
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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