PROSPECTS AND OPPORTUNITIES
Stagnation expected for direct selling in the UK over forecast period
Value sales of direct selling (at constant 2024 prices) are expected to stagnate over the forecast period, with health and beauty direct selling, historically one of the largest contributors to the channel, predicted to record a decline as consumers are increasingly shifting to omnichannel retailers and digital marketplaces, limiting growth potential for traditional direct selling models. Convenience, speed, and accessibility remain leading priorities for local consumers, making direct selling’s traditional person-to-person model less appealing.
Expanding beyond core categories a potential strategy to maintain relevance
As traditional direct selling categories such as health and beauty, and home products are predicted to decline over the forecast period, one strategy for players to adopt to achieve growth and remain competitive would be diversifying into new product areas. Wellness technology, sustainable household products, and niche beauty solutions (such as personalised skin care and supplement regimens) are potential growth areas following recent elevated interest from consumers, and are likely to gain relevance in the UK in the coming years.
Moving towards digital-first sales models can have a positive influence on direct selling’s performance
The shift in consumer behaviour towards online shopping has made traditional home parties and in-person events less relevant, forcing direct selling brands to rethink their approach. Many of the channel’s brands have adapted to the changing landscape by utilising the internet as a venue to conduct business.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in United Kingdom?
- Which are the leading retailers in Direct Selling in United Kingdom?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in the United Kingdom - Category analysis
KEY DATA FINDINGS
Direct selling in the UK records another year of declining sales
Avon’s direct sales decline continues into 2024
Direct sellers continue to embrace social commerce as a way to achieve growth
Stagnation expected for direct selling in the UK over forecast period
Expanding beyond core categories a potential strategy to maintain relevance
Moving towards digital-first sales models can have a positive influence on direct selling’s performance
Retail in the United Kingdom - Industry Overview
Retail in 2024: The big picture
Value-driven shopping continues to reshape UK retail landscape
Retail e-commerce thrives on convenience and competitive pricing
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Valentine’s Day
International Women’s Day
Easter
Back-to-school
Black Friday
Christmas
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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