PROSPECTS AND OPPORTUNITIES
Growth prospects for direct selling are set to fall across the forecast period
Following a relatively steady performance during the review period, direct selling in Austria is predicted to record a retail sales rise at a current value CAGR of 2% (2024 constant value CAGR of 0.0%) over the forecast period.
Vorwerk may have reached its peak as the player launches the Thermomix TM7
Vorwerk has generated approximately two-thirds of its sales from the Thermomix food processor. Consequently, a critical period lies ahead for the company.
The boundaries between direct selling and retail e-commerce become increasingly merged
The link between direct selling and retail e-commerce is set to play an even more significant role for brands across the forecast period. This is partly due to the increasing focus on faster moving goods, such as food, nutritional supplements, and body care items.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Austria?
- Which are the leading retailers in Direct Selling in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Austria - Category analysis
KEY DATA FINDINGS
Direct selling holds its place on the retailing landscape despite a difficult environment
Vorwerk continues to lead direct selling with popular vacuum cleaners and the Thermomix
Tupperware's Austrian subsidiary enters insolvency in 2024
Growth prospects for direct selling are set to fall across the forecast period
Vorwerk may have reached its peak as the player launches the Thermomix TM7
The boundaries between direct selling and retail e-commerce become increasingly merged
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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