PROSPECTS AND OPPORTUNITIES
Strengthening consumer loyalty in the direct selling arena
The audience for direct selling differs significantly from that of traditional retail, with direct sales consumers often exhibiting a higher level of brand loyalty. This loyalty presents a unique advantage for direct selling businesses, emphasising the importance of strategies aimed at reinforcing consumer connections and engagement to ensure sustained growth.
The evolving role of direct sellers in Taiwan
A large number of direct selling representatives is noted in Taiwan. Beyond traditional direct selling methods, these representatives have adapted to changing consumer behaviours by exploring various approaches, such as micro-commerce and live streaming sales, to engage customers effectively.
Sustainability and health and wellbeing will continue to be key trends
Sustainability and health and wellbeing will continue to be key trends in direct selling over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Taiwan?
- Which are the leading retailers in Direct Selling in Taiwan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Taiwan - Category analysis
KEY DATA FINDINGS
Digital transformation in Taiwan's direct sales industry is seen with Amway and Nu Skin's innovative strategies
A fairly fragmented category with a strong focus on health and wellbeing
Nu Skin's commitment to sustainability seen with steps towards eco-friendly products
Strengthening consumer loyalty in the direct selling arena
The evolving role of direct sellers in Taiwan
Sustainability and health and wellbeing will continue to be key trends
Retail in Taiwan - Industry Overview
Retail in 2024: The big picture
Competitive landscape in Taiwan: Key players and trends
Innovative business models in retail strengthen brand competitiveness
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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