PROSPECTS AND OPPORTUNITIES
Personal relationships to remain a key touchstone in direct selling
Direct selling is facing increasing competition from the growing number of online retailers of health and beauty and home products, as well as from the promotional offers of chained offline retailers. However, as consumers in the Czech Republic are being bombarded with advertisements for various types of products, they are seeking verification of the claims of advertisers.
Online shift blurs channel lines
However, direct selling is evolving fast in the Czech Republic. With consumers showing growing interest in shopping online, all large direct sellers have already established their own e-shops.
Sustainability to shape company marketing
Sustainability is set to become an increasingly important consideration for Czech consumers as their economic situation improves. Direct selling companies’ marketing initiatives increasingly prioritise ethical sourcing and responsible supply chains and emphasise their efforts to ensure their products are made and presented sustainably and responsibly.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Czech Republic?
- Which are the leading retailers in Direct Selling in Czech Republic?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in the Czech Republic - Category analysis
KEY DATA FINDINGS
Consumers return to direct selling as the economic situation improves
Expanding seller network spurs Mary Kay
Avon’s troubles in the US impact the Czech branch
Personal relationships to remain a key touchstone in direct selling
Online shift blurs channel lines
Sustainability to shape company marketing
Retail in the Czech Republic - Industry Overview
Retail in 2024: The big picture
Automation offers operating cost reductions
Private label and price promotions gain weight as consumers look for value for money
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Shopping Season Name
Christmas
Easter
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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