PROSPECTS AND OPPORTUNITIES
Projected decline for direct selling in South Korea in the early forecast period
The economic downturn in South Korea is expected to negatively impact direct selling in 2025 and 2026, leading to declines in sales, and although a return to marginal growth is expected for the rest of the forecast period, the level of sales seen in 2024 is not expected to be achieved. Rising inflation and living costs have made consumers more cautious about spending, which will impact demand for direct selling.
Rising health awareness set to drive growth for consumer health direct selling
Health and beauty direct selling is expected to account for the highest share of sales in direct selling by the end of the forecast period, even overtaking other direct selling, which is expected to continue its declining trend. Consumer health direct selling is anticipated to see the strongest current value growth within direct selling due to rising health awareness, while other direct selling is likely to see a greater challenge from e-commerce due to the wide range of products available online.
Nu Skin launches Smart Beauty Membership subscription programme
Nu Skin Korea is expected to remain one of the top players in direct selling in South Korea in the forecast period. Its performance is likely to be boosted by its launch of Smart Beauty Membership, a subscription programme designed to enhance customer convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in South Korea?
- Which are the leading retailers in Direct Selling in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in South Korea - Category analysis
KEY DATA FINDINGS
Decline for direct selling in South Korea in 2024 as spending shifts
Health and beauty products lead direct selling
New Image International expands into South Korea with a health and wellness product
Projected decline for direct selling in South Korea in the early forecast period
Rising health awareness set to drive growth for consumer health direct selling
Nu Skin launches Smart Beauty Membership subscription programme
Retail in South Korea - Industry Overview
Retail in 2024: The big picture
Competition for fast delivery in South Korea
Convenience stores are evolving into lifestyle platforms
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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