PROSPECTS AND OPPORTUNITIES
Direct selling to benefit from local sourcing and ethical repositioning
Looking ahead, the direct selling sector is expected to continue attracting new entrants, particularly among unemployed youth and women seeking flexible income opportunities. Local sourcing will be a key growth strategy, enabling brands to offer more affordable products while building cultural relevance.
Omnichannel strategies to define future success
As digital infrastructure improves and younger generations enter the salesforce, omnichannel strategies will become increasingly vital to maintaining competitiveness. Direct sellers are expected to strengthen their digital presence through dedicated mobile apps, influencer-led campaigns, and social commerce platforms like TikTok Shop.
Education and training to elevate professionalism and retention
One of the key opportunities for sustainable growth in the direct selling industry lies in the professional development of its salesforce. To remain competitive, companies will increasingly invest in structured training programmes, certification schemes, and mentorship models to elevate the skills of their representatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Egypt?
- Which are the leading retailers in Direct Selling in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Egypt - Category analysis
KEY DATA FINDINGS
Social commerce emerges as a dominant sales strategy
Established players expand networks and product assortments
Direct selling expands into underserved rural and peri-urban areas
Direct selling to benefit from local sourcing and ethical repositioning
Omnichannel strategies to define future success
Education and training to elevate professionalism and retention
Retail in Egypt - Industry Overview
Retail in 2024: The big picture
Competition intensifies between local and international players
E-commerce gains ground through digital innovation and convenience
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
DISCLAIMER
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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