AI-driven referrals grew over 300% in 2025
Generative AI platforms are transforming how consumers discover and purchase products, with AI-driven referrals to retail websites surging 304% from January to December 2025.
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Generative AI platforms are transforming how consumers discover and purchase products, with AI-driven referrals to retail websites surging 304% from January to December 2025.
生成AIの普及により、消費者の情報探索と購買行動が大きく変化しています。
AI経由のEC流入は2025年に前年比302%増と急拡大し、検索主導の購買モデルは転換点を迎えています。ユーロモニターは、こうした変化がECにおける可視性と競争のあり方を根本から変えつつあると分析しています。
Digital platforms have become the primary consumer touchpoint, according to data analytics company Euromonitor International and Semrush.
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