Competitive Landscape
Mercadolibre and Amazon Secure Gains as Temu Faces Regulatory Headwinds
Retail e-commerce in Mexico is moderately concentrated, with the largest companies steadily increasing their share in the latter part of the review period. In 2025, Amazon held a 23% share, up from 18% in 2022, while MercadoLibre advanced to 16% from 13% in the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Mexico?
- Which are the leading retailers in Retail E-Commerce in Mexico?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Mexico - Category analysis
Key Data Insights
Amazon and Mercadolibre Expand Reach as Social Commerce Accelerates
Amazon and Mercadolibre Expand Reach as Social Commerce Accelerates
Marketplace Platforms Drive Value While Grocery E-Commerce Surges
Tiktok Shop Reshapes Purchasing Journeys and Empowers Creators
Marketplace Platforms Deploy Digital Tools to Accelerate Engagement
Flexible Payments and Fintech Unlock Growth in Grocery and Credit-Driven Categories
Mercadolibre and Amazon Secure Gains as Temu Faces Regulatory Headwinds
Retail in Mexico - Industry Overview
Coppel’S Digital Expansion Narrows the Gap with Online Specialists
Key Data Insights
Coppel’S Digital Expansion Narrows the Gap with Online Specialists
Oxxo and Didi Accelerate the Shift toward Hyperconvenience
Informal Channels Remain Resilient Amid Shifting Consumer Priorities
Success of Retail E-Commerce Accelerates Digital Transformation as Discounters Retain Price Advantage
Major Players Harness Ai and Retail Media to Drive Efficiency and Engagement
Department Stores and Large Chains Advance Seamless Omnichannel Experiences
Coppel Moves up the Rankings as Tiendas 3B Reshapes Preferences
Innovative Concepts Arrive in 2025
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas Season
Back to School
Hot Sale
Buen Fin
Country Reports Disclaimer
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retail. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such services are excluded. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, whereas the delivery fees are excluded. Retail E-Commerce includes cross-border retail e-commerce sales. Sales data is attributed to the country where the consumer is based, rather than where the retailer is based. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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