PROSPECTS AND OPPORTUNITIES
Further growth expected for e-commerce in the years ahead
As there is still significant untapped potential in e-commerce, it is expected to enjoy further growth over the forecast period to nearly double that of all retail.
Faster deliveries will be in focus
During the pandemic, Finnish consumers became accustomed to having products delivered, if not directly to their doorstep, then to a locker they could access at their convenience. Concurrently, food delivery services like Foodora and Wolt experienced substantial growth and expansion.
Role of AI is expected to strengthen in the years ahead
One of the most discussed trends in retail during the review period was the rapid development of artificial intelligence (AI) and its utilisation across various fields. The role of AI is expected to strengthen significantly in e-commerce over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Finland?
- Which are the leading retailers in Retail E-Commerce in Finland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Finland - Category analysis
KEY DATA FINDINGS
Growth for e-commerce in 2024 after poor performance in 2023
Verkkokauppa.com remains in the lead but faces stronger competition from domestic grocery giants
E-commerce from China grows amid criticism
Further growth expected for e-commerce in the years ahead
Faster deliveries will be in focus
Role of AI is expected to strengthen in the years ahead
Retail in Finland - Industry Overview
Retail in 2024: The big picture
Domestic giants continue leading retail in Finland
Still room for growth in e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother’s and Father’s Day
Back to school
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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