PROSPECTS AND OPPORTUNITIES
Substantial growth prospects for retail e-commerce in Poland
Polish e-commerce has positive development prospects ahead, despite macroeconomic challenges and growing competition. Changing consumer needs, the development of m-commerce and investments in new technologies will be key factors driving the growth of this channel.
Polish retailers are expanding onto global e-commerce platforms
In October 2024, the owner of the platform, Alibaba International Digital Commerce Group, announced that Polish companies can join sellers on AliExpress and promised attractive terms of cooperation. For many Polish entities, this means an opportunity to enter the global e-commerce market.
Despite several challenges, e-grocery sales will rise during forecast period
The forecast period will see e-grocery grow in Poland. The driving factor will be improving customer experience by all market participants.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Poland?
- Which are the leading retailers in Retail E-Commerce in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Poland - Category analysis
KEY DATA FINDINGS
Growth remains in double-digit figures
Allegro remains undisputed leader of retail e-commerce
Retailer-run marketplaces gather pace
Substantial growth prospects for retail e-commerce in Poland
Polish retailers are expanding onto global e-commerce platforms
Despite several challenges, e-grocery sales will rise during forecast period
Retail in Poland - Industry Overview
Retail in 2024: The big picture
Poland is witnessing a growing trend of unmanned stores and self-service checkouts
Poland's deposit-refund system: a step towards sustainability
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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