PROSPECTS AND OPPORTUNITIES
Retail e-commerce will continue to expand
Despite the importance attached to bricks-and-mortar stores in the Philippines, e-commerce is expected to grow in prominence over the forecast period. Consumers have become much more accepting of making purchases online, given the increasing smartphone and internet penetration in the country.
Financial inclusion will be instrumental to driving growth
As the number of products offered via e-commerce widens, there is an opportunity for retailers to expand financial inclusion to unlock new consumer segments. The forecast period will therefore likely see efforts to integrate BNPL payment solutions into e-commerce platforms, especially as the economy continues to recover.
AI adoption will remain a valuable trend
The rapid growth of e-commerce is being fuelled by the integration of artificial intelligence ( AI) in customer service and product delivery. AI-driven chatbots, such as Shopee’s Shop AI Assistant, provide real-time support and seamless navigation, ensuring that customers receive instant assistance around the clock.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Philippines?
- Which are the leading retailers in Retail E-Commerce in Philippines?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in the Philippines - Category analysis
KEY DATA FINDINGS
Online marketplaces are instrumental in driving sales
Alternative payment methods bolster demand
TikTok Shop challenges e-commerce giants
Retail e-commerce will continue to expand
Financial inclusion will be instrumental to driving growth
AI adoption will remain a valuable trend
Retail in the Philippines - Industry Overview
Retail in 2024: The big picture
SM Retail maintained its dominance
Ongoing digitalisation of retail channels and payment methods
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas Season
Back to School
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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