PROSPECTS AND OPPORTUNITIES
Price wars are expected for 2025 as competition rises from neighbouring markets
Temporary price wars are expected to become common in 2025 as Slovak consumers increasingly seek the best value for their money. Competition will likely rise from online orders placed with neighbouring markets, particularly the Czech Republic.
Local players will focus on fast delivery and competitive pricing to compete against foreign e-commerce companies
The increasing demand from foreign e-commerce companies is expected to become more apparent. By the end of the review period, we observed a rising popularity of online marketplaces like Allegro, which benefit from strong marketing support and improving consumer awareness.
Loyalty programs will become crucial for the success of retail e-commerce players
Loyalty programs are set to become more sophisticated, aligned with the rise of smartphone apps and digital content management. Offering personalised price discounts and promotions tailored to each customer's preferences and needs is becoming essential for enhancing the shopping experience and improving product targeting.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Slovakia?
- Which are the leading retailers in Retail E-Commerce in Slovakia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Slovakia - Category analysis
KEY DATA FINDINGS
Growth for retail e-commerce recovers in 2024 despite rising price sensitivity
Datart merges with Nay Elektrodom to create a new competitor in retail e-commerce
Players expand into retail e-commerce for food and drinks, which offers solid growth potential
Price wars are expected for 2025 as competition rises from neighbouring markets
Local players will focus on fast delivery and competitive pricing to compete against foreign e-commerce companies
Loyalty programs will become crucial for the success of retail e-commerce players
Retail in Slovakia - Industry Overview
Retail in 2024: The big picture
Retailers offer added-benefits, deals and discounts to drive sales
Leading players focus on consolidation to prioritise efficiency
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Back to School
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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