PROSPECTS AND OPPORTUNITIES
Diverse payment methods create seamless transactions
Retail e-commerce in Japan is set to maintain slow and steady current value growth in the forecast period, with increases anticipated across most categories. Japan is experiencing a rapid acceleration in cashless transactions, with digital wallets such as PayPay becoming increasingly common for offline use.
Logistics challenges persist – companies are taking action
In 2024, Japan implemented a new regulation to limit the working hours of truck drivers, aiming to enhance road safety and improve working conditions. This regulation effectively reduced the amount of overtime that drivers could accumulate, which, while beneficial for their welfare, caused significant disruptions in the retail industry.
Amazon and Docomo partnership intensifies ecosystem competition
In April 2024, NTT Docomo’s d-point, one of Japan’s largest loyalty programme ecosystems, launched a comprehensive partnership with Amazon Japan. This collaboration is set against the backdrop of Japan’s e-commerce landscape, which is dominated by two major marketplaces: Rakuten Ichiba and Amazon.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Japan?
- Which are the leading retailers in Retail E-Commerce in Japan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Japan - Category analysis
KEY DATA FINDINGS
Growth slows with return to physical stores, yet shopping events drive sales
Amazon Japan leads retail e-commerce
TAO launches as Temu and other budget e-commerce platforms thrive
Diverse payment methods create seamless transactions
Logistics challenges persist – companies are taking action
Amazon and Docomo partnership intensifies ecosystem competition
Retail in Japan - Industry Overview
Retail in 2024: The big picture
Changes in the competitive environment in retail
Japan’s retail industry embraces digital solutions to combat labour shortages
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hatsu Uri (“First Sales”) at New Year
Valentine’s Day
White Day
Mother’s Day
Father’s Day
Summer Bargains
Halloween
Black Friday and Cyber Monday
Christmas and Year-end Bargains
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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