PROSPECTS AND OPPORTUNITIES
Future trends in e-commerce embracing omnichannel strategies and marketing technology
The landscape of e-commerce is rapidly evolving, with businesses that previously relied solely on online platforms now developing their own websites to enhance their presence and engage in omnichannel services. This shift allows them to compete more effectively for consumers, by integrating marketing technology and creating a variety of targeted promotional strategies.
Uni-President's strategic acquisition of PChome captures attention
Uni-President's announcement of its acquisition of PChome has captured the attention of other players in the category, signalling a shift in the competitive landscape. By diversifying its operations across various sectors, Uni-President aims to achieve greater synergies that can enhance its overall position and consumer reach.
Key strategies for e-commerce success by accelerating delivery
Beyond pricing, the time it takes for consumers to place an order and receive their packages remains a critical competitive factor among major e-commerce platforms. Strategies such as expanding satellite warehouses, increasing delivery fleets, and innovating pickup points, such as Shopee's initiative, are all efforts to enhance logistical efficiency and meet consumer expectations for faster delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Taiwan?
- Which are the leading retailers in Retail E-Commerce in Taiwan?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Taiwan - Category analysis
KEY DATA FINDINGS
E-commerce sees the impact of free shipping policies on cross-border sales
Momo's strategy to enhance sales through live shopping integration
Shopee's commitment to streamlining the online shopping experience
Future trends in e-commerce embracing omnichannel strategies and marketing technology
Uni-President's strategic acquisition of PChome captures attention
Key strategies for e-commerce success by accelerating delivery
Retail in Taiwan - Industry Overview
Retail in 2024: The big picture
Competitive landscape in Taiwan: Key players and trends
Innovative business models in retail strengthen brand competitiveness
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Lunar New Year
End of Year Cleaning
Double 11 Shopping Day
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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