PROSPECTS AND OPPORTUNITIES
Competition to focus on delivery speed and flexible payment options
E-commerce is expected to continue to develop strongly over the forecast period. There is likely to be considerable competition between players in terms of delivery time and also in terms of flexible payment options, such as the buy now pay, later service, Klarna, which offers the possibility of paying in interest-free instalments without a credit card.
Increasing use of AI, AR and VR
E-commerce companies are set to invest more in advanced technologies such as AI (artificial intelligence), AR (augmented reality) and VR (virtual reality) and big data to personalise their offerings and reduce churn rate. As e-commerce players look to improve the user experience, we will see the penetration of AI in various ways, such as the appearance of chatbots on websites, so that the user can be easily served.
Increasing use of social media and influencer marketing
Something that was prominent in 2024 and is expected to become even more so in the forecast period is the use of social media and influencer marketing to increase e-commerce orders. In fact, many stores, including small businesses and large ones, are working with content producers in order to advertise their products and give discount codes in order to attract consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Greece?
- Which are the leading retailers in Retail E-Commerce in Greece?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Greece - Category analysis
KEY DATA FINDINGS
Ongoing rise of e-commerce
Emphasis on fast delivery
Wolt and efood play key role
Competition to focus on delivery speed and flexible payment options
Increasing use of AI, AR and VR
Increasing use of social media and influencer marketing
Retail in Greece - Industry Overview
Retail in 2024: The big picture
Retail in 2024: The big picture
Consolidation via acquisition
Expansion of convenience stores
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
St Valentine’s Day
Mother’s Day
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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