PROSPECTS AND OPPORTUNITIES
E-commerce expected to remain the fastest-growing retail channel
Over the forecast period, Egypt’s e-commerce sector is projected to expand rapidly from its relatively low base, driven by continued improvements in digital infrastructure and rising mobile connectivity. Economic recovery is expected to ease inflationary pressures and increase disposable incomes, while urban development projects like the New Administrative Capital (NAC) and Ras El Hekma will open up new markets and logistics corridors.
Social commerce and livestreaming to transform the user journey
The rise of digital-native demographics, particularly Gen Z and Gen Alpha, is expected to accelerate the adoption of social commerce and livestreaming as preferred formats for product discovery and shopping. Retailers are increasingly using influencers, user-generated content, and live video events to create immersive, trust-based customer interactions.
Fragmentation to persist despite investment and innovation
Although leading players such as Amazon and Jumia are investing heavily in warehousing, delivery infrastructure, and advanced payment technologies, Egypt’s e-commerce sector is expected to remain fragmented due to the continued emergence of niche and sustainable platforms. Jumia’s upcoming 27,000-square-metre warehouse facility will enable it to improve service reach in upcountry markets, while Amazon’s collaboration with Mastercard on secure checkout solutions aims to streamline the customer journey.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Egypt?
- Which are the leading retailers in Retail E-Commerce in Egypt?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Egypt - Category analysis
KEY DATA FINDINGS
E-commerce continues expanding, driven by digital access and convenience
Social media platforms reshape customer engagement and product discovery
Market leaders compete on value, partnerships, and localisation
E-commerce expected to remain the fastest-growing retail channel
Social commerce and livestreaming to transform the user journey
Fragmentation to persist despite investment and innovation
Retail in Egypt - Industry Overview
Retail in 2024: The big picture
Competition intensifies between local and international players
E-commerce gains ground through digital innovation and convenience
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Holy Month of Ramadan
Eid al-Fitr and Eid al-Adha
Christmas Break
Back-to-School
Mother’s Day
Valentine’s Day
Black Friday
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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