PROSPECTS AND OPPORTUNITIES
Anticipated rise of cross-border shopping, while digital convenience stores present competitive threat
With increased flexibility in foreign purchases and the removal of restrictions, cross-border shopping on marketplaces outside Argentina is expected to rise considerably in the short term. For instance, Amazon has enabled free shipping to Argentina on several products, and many consumers are choosing to shop on Amazon due to the eased import restrictions, cheaper prices and the possibility of buying products not available in Argentina.
Possible return of multinationals
During the review period, Argentina's complex economic context, marked by import barriers due to a lack of Central Bank reserves, led several e-commerce retailers to exit the country. For instance, Shopee.
Tighter regulations should protect consumers
The Secretariat of Commerce will amend the current Consumer Protection Law and is working on enacting a code to clearly legislate and regulate e-commerce, ensuring market freedom and consumer rights protection. One of the objectives is to equalise the rights of those who purchase a service or product online with those who do so through other methods.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Argentina?
- Which are the leading retailers in Retail E-Commerce in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Argentina - Category analysis
KEY DATA FINDINGS
Continued growth for retail e-commerce in 2024
MercadoLibre remains ahead
Foreign retail still low in Argentina’s e-commerce channel
Anticipated rise of cross-border shopping, while digital convenience stores present competitive threat
Possible return of multinationals
Tighter regulations should protect consumers
Retail in Argentina - Industry Overview
Retail in 2024: The big picture
End of Precios Justos
Changes in the competitive landscape
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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