PROSPECTS AND OPPORTUNITIES
E-commerce set to continue evolving and improving
E-commerce is expected to see stronger growth again over the forecast period in value terms (at constant 2024 prices) compared to the growth rates seen over the last few years of the review period. Improving portfolios as well as measures to ensure the authenticity and quality of products are set to help increase trust and the appeal of shopping online.
Marketplaces set to lead with an increasing focus on new technologies
Due to the larger selection of products and greater flexibility, e-commerce marketplaces are set to remain among the leading e-commerce retailers in Switzerland over the forecast period, with Digitec Galaxus, Zalando, Amazon, Temu, and Alibaba being prominent examples. Augmented and virtual reality, digitisation and AI are all set to benefit the development of e-commerce and will likely be a feature of the leading providers.
Store-based retailers expected to continue investing in their online and omnichannel strategies
Store-based retailers will still continue to be the preferred option for many consumers in Switzerland, especially older consumers. This is due to the more personal approach, including being able to communicate with staff, as well as the leisure aspect with many people enjoying browsing stores, including with friends and family.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Switzerland?
- Which are the leading retailers in Retail E-Commerce in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Switzerland - Category analysis
KEY DATA FINDINGS
E-commerce remains on an upward trajectory although challenges remain
Shein and Temu offering strong competition to the established leaders
Electronics and pet supplies some of the big winners in e-commerce in 2024
E-commerce set to continue evolving and improving
Marketplaces set to lead with an increasing focus on new technologies
Store-based retailers expected to continue investing in their online and omnichannel strategies
Retail in Switzerland - Industry Overview
Retail in 2024: The big picture
Retailers focus on making improvements to increase their appeal
Migros and Coop remain on top
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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