PROSPECTS AND OPPORTUNITIES
Central role for cross-border trade
Ukraine's e-commerce sector is expected to continue its expansion during the forecast period, with cross-border trade playing an increasingly vital role. The growing presence of Ukrainian businesses on international marketplaces, coupled with the international partnership of Ukrposhta with Temu and the growth of Nova Poshta in the EU countries, will facilitate smoother logistics for cross-border shopping.
Significant role for m-commerce and s-commerce
Mobile commerce will be a major driving force behind the expansion of e-commerce during the forecast period, with the proportion of purchases made via smartphones continuing to rise. Retailers will focus on optimising mobile-friendly interfaces and integrating features such as one-click checkout, biometric payments, and AI-powered recommendations in order to enhance the user experience.
Delivery services key to competitiveness
Delivery services will continue to be a critical factor in players’ efforts to remain competitive in e-commerce in the forecast period, with retailers and logistics providers investing heavily in last mile innovations. Companies will expand same-day and next-day delivery options, with some experimenting with hyperlocal fulfilment centres in densely populated areas as they work to speed up order processing.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Ukraine?
- Which are the leading retailers in Retail E-Commerce in Ukraine?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Ukraine - Category analysis
KEY DATA FINDINGS
Shift towards m-commerce
E-commerce benefits from broader digitalisation
Rozetka retains lead, while players focus on enhancing delivery
Central role for cross-border trade
Significant role for m-commerce and s-commerce
Delivery services key to competitiveness
Retail in Ukraine - Industry Overview
Retail in 2024: The big picture
Growing preference for domestic products
Further digitalisation
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas & New Year
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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