PROSPECTS AND OPPORTUNITIES
Virtual influencers offer potential for future growth
There is growing interest in the emergence of virtual influencers - computer-generated personas that mimic human brand ambassadors by endorsing products and connecting with followers online. This trend holds promise for retail in Singapore, particularly as many international brands and retailers use the city-state as a test bed for new digital strategies before rolling them out elsewhere in Southeast Asia.
Generative AI supports e-commerce evolution
The rise of generative AI is reshaping how e-commerce players engage consumers, streamline operations and deliver customer service. Notably, Shopee is collaborating with OpenAI, a prominent Artificial Intelligence developer, to experiment with AI Agents in Southeast Asia and Brazil.
Marketplaces pursue profitability through rising take rates
The leading online channels in Southeast Asia, including in Singapore, remain e-commerce marketplaces such as Shopee Marketplace and Lazada Marketplace. In earlier phases of expansion, these giants grew by subsidising buyers and sellers through large-scale promotions and shipping discounts, a strategy made possible partly by venture capital funding.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Singapore?
- Which are the leading retailers in Retail E-Commerce in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Singapore - Category analysis
KEY DATA FINDINGS
E-commerce sees second consecutive year of decline in 2024
Shopee Marketplace and Lazada Marketplace defend leading positions
Stripe integrates with WhatsApp for in-app payments
Virtual influencers offer potential for future growth
Generative AI supports e-commerce evolution
Marketplaces pursue profitability through rising take rates
Retail in Singapore - Industry Overview
Retail in 2024: the big picture
Experiential retail as key focus as retailers look to redefine the role of the store
Artificial intelligence drives development
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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