PROSPECTS AND OPPORTUNITIES
Ongoing growth for a popular category, enhanced by competition and an improving economy
In a cross-category trend, the Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending. This, combined with the growing popularity of e-commerce in general, will lead to solid growth over the forecast period.
Apparel and footwear e-commerce set to remain a key category
Apparel and footwear e-commerce is set to remain a key e-commerce category over the forecast periods, as Swedish consumers continue to embrace shopping online for apparel and footwear. As more players enter the category, competition will also continue to increase, and smaller local players are expected to challenge major international players such as Zalando.
M-commerce set to become increasingly important in the modern world
Consumers are expected to increasingly do their online shopping on mobile devices over the forecast period, therefore, it is crucial that e-commerce players develop their offerings to work seamlessly on mobile devices either via an app, a highly mobile responsive website, or other means. Modern consumers have very little patience for apps or websites which give them any kind of problems and, once a consumer has had a bad experience with a company’s technology, it is much more difficult to win them back.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Sweden?
- Which are the leading retailers in Retail E-Commerce in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Sweden - Category analysis
KEY DATA FINDINGS
Retail e-commerce rebounds from its previous small slumps, thanks to revived consumer spending confidence
A relatively fragmented category, while leading players carve out shares in their own product areas
Foods e-commerce fares well, with the leading grocery players offering online shopping options
Ongoing growth for a popular category, enhanced by competition and an improving economy
Apparel and footwear e-commerce set to remain a key category
M-commerce set to become increasingly important in the modern world
Retail in Sweden - Industry Overview
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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