PROSPECTS AND OPPORTUNITIES
Positive performance and outlook on Retail E-commerce over the forecast period
Retail e-commerce looks set to continue growing at a rapid pace in value terms (at constant 2024 prices) over the forecast period. This dynamic performance is likely to be fuelled in part by an expanding internet user base, improved digital infrastructure as well as changing consumer behaviours which are likely to favour online shopping over traditional offline retail.
Different strategic moves expected from the leading players as competition intensifies
Retail e-commerce is still seen to have plenty of room to grow thanks to the increasingly digital lifestyles of consumers in Thailand. There are certain factors that consumers value and which will likely encourage them to stick to online shopping, as well as attracting new online shoppers.
Grocery retail e-commerce seen as a key growth area for retail e-commerce
Prevailing economic uncertainty, inflation, and an increase in the cost of living has pushed many Thai consumers to prioritise affordability and value for money when shopping for groceries. In line with this, it is likely that grocery e-commerce will become increasingly popular not only due to value it offers, but also due to the convenience it offers, especially in urban areas where traffic congestion and air pollution is increasing.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Thailand?
- Which are the leading retailers in Retail E-Commerce in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Thailand - Category analysis
KEY DATA FINDINGS
Retail e-commerce continues to have a growing influence on the lives of Thai consumers
Shopee and Lazada remain the driving force behind the growth of e-commerce in Thailand
TikTok presents new sales opportunities through livestreaming service
Positive performance and outlook on Retail E-commerce over the forecast period
Different strategic moves expected from the leading players as competition intensifies
Grocery retail e-commerce seen as a key growth area for retail e-commerce
Retail in Thailand - Industry Overview
Retail in 2024: The big picture
Potential for further growth in Retail E-Commerce
Soft power influencing and shaping the Thai retail landscape
Positive and promising outlook for Retail in Thailand over the forecast period
Informal retail
Opening hours for physical retail
Seasonality
Payday shopping
Mid-year and year-end sales
Black-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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