PROSPECTS AND OPPORTUNITIES
Retail e-commerce will remain one of the fastest growing channels
Retail e-commerce is expected to see further strong value growth over the forecast period. As the South African population increases, demand for e-commerce is likely to continue to benefit from the persistent growth in the number of digital-native shoppers.
BNPL will continue driving e-commerce sales as awareness increases
Innovation in payment solutions targeting the unbanked population will support demand in retail e-commerce in the forecast period. The Buy Now Pay Later (BNPL) industry has experienced significant growth due to increased awareness and demand for flexible payment solutions amid tightening economic conditions.
New regulation will give a competitive advantage to local operators
By removing cross-border concessions and imposing stricter import duties on international platforms, SARS’ new regulation will likely give a competitive advantage to local e-commerce platforms by mitigating efforts to undercut local prices due to tax loopholes and minimal operational costs. Therefore, as Shein and Temu face increased import scrutiny and longer delivery times, local consumers are likely to shift towards domestic platforms offering competitive pricing, faster shipping, and more responsive customer service.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in South Africa?
- Which are the leading retailers in Retail E-Commerce in South Africa?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in South Africa - Category analysis
KEY DATA FINDINGS
Retail e-commerce benefits from diversified offerings
SARS introduces new regulations for cross-border e-commerce
Takealot divests Superbalist to focus on marketplace offerings
Retail e-commerce will remain one of the fastest growing channels
BNPL will continue driving e-commerce sales as awareness increases
New regulation will give a competitive advantage to local operators
Retail in South Africa - Industry Overview
Retail in 2024: The big picture
Competition intensifies, leading to a more consolidated market
SARS introduces new regulation for cross-border e-commerce
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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