PROSPECTS AND OPPORTUNITIES
Growth in retail e-commerce is set to outperform growth in overall retail
Across the forecast period, inflation in Austria is expected to remain at a healthy level, and wage levels will likely adjust to the higher cost of living. This combination is projected to contribute to steady, positive value growth across the retail sector, with e-commerce poised to see significantly higher growth rates, with retail sales set to increase at a current value CAGR of 5% (2024 constant value CAGR of 3%) over the forecast period.
Actions against Chinese e-commerce brands are not expected to challenge their growth
Chinese e-commerce brands, particularly Shein, AliExpress, and especially Temu, experienced significant growth in Austria in 2024. The appeal of these platforms lies in offering a wide range of products at very competitive, low prices, making them an attractive option for budget-conscious consumers.
TikTok Shop could be the next rising trend in Austrian retail e-commerce
By the end of the review period, TikTok was preparing to launch its TikTok Shop service in continental Europe, including Austria. Having already seen great success in Asia and the UK, the platform's expansion into Austria is poised to tap into its vast popularity, particularly among younger consumers under 25, who are heavy users of TikTok.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Austria?
- Which are the leading retailers in Retail E-Commerce in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Austria - Category analysis
KEY DATA FINDINGS
Retail e-commerce records strong growth, outperforming offline retail
Food and drink retail e-commerce faces challenges as consumers are reluctant to leave grocery retailers
Foreign players dominate retail e-commerce through offering affordable goods
Growth in retail e-commerce is set to outperform growth in overall retail
Actions against Chinese e-commerce brands are not expected to challenge their growth
TikTok Shop could be the next rising trend in Austrian retail e-commerce
Retail in Austria - Industry Overview
Retail in 2024: The big picture
A noticeable increase in bankruptcies and store closures in 2024
Automation rises as retailers look for labour-saving solutions to remain competitive
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Back to School
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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