PROSPECTS AND OPPORTUNITIES
Retail e-commerce expected to grow significantly due to expanded coverage, promotions, diverse payment methods, and increasing player dynamism
Retail e-commerce is projected to sustain strong growth in the coming years as consumers continue adapting to omnichannel shopping. Consumers are increasingly blending online and offline shopping, choosing their preferred method based on convenience and specific purchasing needs.
Speed of delivery remains a critical factor, prompting continued efforts to reduce fulfilment times
Delivery speed continues to be a key concern for online shoppers, prompting retailers to refine their logistics and fulfilment strategies. Several players are investing in express delivery services to meet consumer expectations for faster order fulfilment.
Chinese marketplaces such as AliExpress and Temu gain traction in Peru, posing a growing threat to traditional retailers
Chinese online marketplaces, including AliExpress, Temu, and Shein, have gained significant momentum in Peru throughout 2024. These platforms are becoming increasingly popular due to their ultra-competitive pricing, extensive product selection, and frequent promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Peru?
- Which are the leading retailers in Retail E-Commerce in Peru?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Peru - Category analysis
KEY DATA FINDINGS
Retail e-commerce sees significant growth in 2024 due to economic recovery, player dynamism, and strong online shopping campaigns
Mercado Libre and Amazon maintain leadership in retail e-commerce, while competition intensifies among local players
Digital wallets continue to drive online sales, particularly for small transactions and grocery purchases
Retail e-commerce expected to grow significantly due to expanded coverage, promotions, diverse payment methods, and increasing player dynamism
Speed of delivery remains a critical factor, prompting continued efforts to reduce fulfilment times
Chinese marketplaces such as AliExpress and Temu gain traction in Peru, posing a growing threat to traditional retailers
Retail in Peru - Industry Overview
Retail in 2024: The big picture
New store openings drive growth across multiple categories
E-commerce remains a key focus for retailers
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Mother´s Day
Father´s Day
Children´s Day
National Holidays of Peru
Back to school
Valentine´s Day
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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