PROSPECTS AND OPPORTUNITIES
Retail e-commerce to gain momentum as consumers seek attractive prices and exciting shopping experiences
Retail e-commerce is set to continue to record strong and steady retail value (constant 2024 prices) growth over the forecast period, although year-on-year growth rates are unlikely to see a repeat of the dynamic COVID-19 period rises. Nonetheless, retail e-commerce is almost certain to remain highly appealing to Malaysians, as they search for convenience and attractive special offers and deals, via opportunities like discounts and price promotions.
TikTok Shop focuses on engaging local sellers and shoppers
TikTok Shop benefited from the hosting of a TikTok Shop Summit, aimed at empowering local micro, small and medium enterprises (MSMEs) and local brands. The summit unveiled key updates that could shape the prospects of online shopping for sellers.
Intense competition and AI developments to spur e-commerce
The competition is set to remain intense in the e-commerce space amidst low entry barriers and constantly expanding arrays of online stores and platforms. In terms of online marketplaces, the two main rivals, Shopee and Lazada, are set to launch marketing and promotional events to attract more traffic to their respective platforms as they look to gain market share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Malaysia?
- Which are the leading retailers in Retail E-Commerce in Malaysia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Malaysia - Category analysis
KEY DATA FINDINGS
Retail e-commerce prospers as consumers appreciate convenience and competitive pricing
Shopee Marketplace leads with strong marketing input while Lazada Marketplace fosters AI e-commerce
Groceries could take off online but a new tax threatens e-commerce’s growth trajectory
Retail e-commerce to gain momentum as consumers seek attractive prices and exciting shopping experiences
TikTok Shop focuses on engaging local sellers and shoppers
Intense competition and AI developments to spur e-commerce
Retail in Malaysia - Industry Overview
Retail in 2024: The big picture
Expansion plans and price competition intensify the landscape
Players look to technology and experiential shopping to gain a competitive edge
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Chinese New Year
Hari Raya Aidilfitri
Deepavali
Christmas
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
-
-
- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
-
- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
-
- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
-
- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
-
-
-
- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
-
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!