PROSPECTS AND OPPORTUNITIES
Robust growth projections for retail e-commerce
Retail e-commerce is expected to put intense pressure on store-based retailing over the forecast period. Many consumers in Colombia have become familiar with and appreciative of the convenience, wide product offering and competitive pricing offered by e-commerce.
Live shopping events are expected to fuel online sales
Live shopping has been gaining traction in Colombia, especially among young millennials and Generation Z, with social media creating a significant opportunity for these events. Live shopping was used at Colombiamoda 2024, the most prestigious fashion show in Colombia, with OFFCORSS and Mercedes Campuzano allowing viewers to make purchases in real time while interacting with the products presented.
Low-cost players Temu and Shein are expected to intensify competition
The most significant new entrant during the review period has undoubtedly been Shein, with its official online store and strong discounts attracting consumers. Shein’s strong focus on product and channel optimisation, along with brand portfolio growth, will allow it to sustain steady value sales and share growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail E-Commerce in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail E-Commerce in Colombia?
- Which are the leading retailers in Retail E-Commerce in Colombia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Retail E-Commerce in Colombia - Category analysis
KEY DATA FINDINGS
E-commerce maintains strong growth over 2024
MercadoLibre Marketplace achieves growth as marketplace model gains traction
Leading grocery retailer expands its digital offering
Robust growth projections for retail e-commerce
Live shopping events are expected to fuel online sales
Low-cost players Temu and Shein are expected to intensify competition
Retail in Colombia - Industry Overview
Retail in 2024: The big picture
Discounters continue expansion to post strong performance
Blending online and offline shopping experiences
What next for retail?
Informal retail
Opening hours for physical retail
Seasonality
Hot Sale
Back to School
Severance Savings
Valentine’s Day
Women’s Day
Holy Week
Mother’s Day
Father’s Day
Holiday
Primas Payment (extra-legal salary)
Love and Friendship Day
Halloween
Black Friday
Cyber Monday
Christmas and New Year
DISCLAIMER
The following categories and subcategories are included:
Retail E-Commerce
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail E-Commerce research and analysis database.
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