Industrial Markets
Market analysis for a competitive edge
Analyse the size, structure and potential of B2B markets
The global business-to-business market is roughly double the size of the business-to-consumer market. Using our industrial markets research, identify growth opportunities within B2B industries and set your investment priorities.
We’ve compiled key metrics for all industries impacting a country's GDP, allowing you to assess a market's growth potential and supply chain structure. Analyse industry production values, demand from buyers and suppliers, costs, profitability and trade flows to get a 360 degree view of an industry.
Insights
The ongoing cost-of-living crisis is expected to impact consumer demand in 2024. To counter this, companies can focus on B2B sales channels, particularly in the offices and healthcare sectors, which are forecast to maintain steady revenue growth.
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The global economic growth rate is expected to drop from 3.1% in 2024 to 2.9% in 2025 due to conflicts, unforeseen climate events and the impact of US tariffs.
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The global economy faces renewed shocks in 2025 after a brief period of stabilisation.
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Trending Topics: Cross-Industry Shifts Into 2026
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Industry insights and data analytics
We research key metrics for all industrial markets contributing to a country's GDP.
- Evaluate the size and potential of B2B industries to spot growth opportunities
- Examine cost structure and identify fast growing cost categories
- Understand the structure of an industry’s supply chain
- Evaluate industry health by examining how profits are changing
- Determine the number of companies operating in an industry
- Assess how the competitive landscape is changing over time
Tools you need to excel
Discover growth opportunities and optimise your supply chain with award-winning B2B insights and data-driven solutions.
All metrics are comparable across countries and industries. We provide a full supply chain view of an industry.
- Number of companies and employees
- Import and export data
- Country reports and global briefings
177 distinct categories and sub-categories, from agriculture (ISIC 1) to wholesale (ISIC 51)
- Agriculture ISIC 1
- Energy
- Utilities and recycling
- Chemical products
- Metal products
- Non-metallic mineral products
- Rubber and plastic
- Textile and leather products
- Forestry, wood and paper
- Food, beverages and tobacco
- Pharmaceuticals and medical equipment
- Household goods
- Machinery
- Hi-tech goods
- Transport equipment
- Transport and storage
- Information and communications
- Finance and insurance
- Construction and real estate
- Business services
- Education: ISIC 80
- Healthcare and social services
- Government and membership organisations
- Personal services
- Recreation, entertainment and arts
- Hotels and restaurants
- Retail and wholesale
90 countries researched
Africa and the Middle East
Algeria
Angola
Cameroon
Egypt
Ethiopia
Ghana
Iran
Iraq
Israel
Jordan
Kenya
Kuwait
Morocco
Nigeria
Qatar
Saudi Arabia
South Africa
Tunisia
United Arab Emirates
Asia Pacific
Armenia
Azerbaijan
Bangladesh
Cambodia
China
Hong Kong, China
India
Indonesia
Japan
Kazakhstan
Malaysia
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Uzbekistan
Vietnam
Australasia
Australia
New Zealand
Eastern Europe
Belarus
Bulgaria
Croatia
Czech Republic
Estonia
Georgia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia
Slovenia
Ukraine
Latin America
Argetina
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
Mexico
Panama
Peru
Puerto Rico
Uruguay
North America
Canada
USA
Western Europe
Austria
Belgium
Cyprus
Denmark
Finland
France
Germany
Greece
Iceland
Ireland
Italy
Luxembourg
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
Turkey
United Kingdom
Latest reports from industry experts
Trends in Global Trade Amid Rising Economic Fragmentation
The briefing explores trends in the global structure amid rising economic and geopolitical uncertainty. As global economy evolves, countries and companies will need to find ways to diversify the supply of critical components. This will require establishing new trade routes and striking the right balance between operational security and cost efficiency.
Key B2B Market Trends in 2024 and Beyond
This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target, as well as how to navigate the potential challenges and what is next for B2B.
Global Overview of the Hi-Tech Goods Industry
The briefing examines how the hi-tech goods industry is performing globally and in the largest countries in terms of hi-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and number of companies. The industry and market overview provide benchmarks against other countries in the region.