Nicotine and Cannabis

Use trusted tobacco and cannabis market research to track performance, benchmark competitors and understand the trends shaping the tobacco industry, cigarette industry and the future of cannabis.

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Insight to navigate complex and regulated markets

Businesses operating in nicotine and cannabis markets rely on our data to understand how regulation, innovation and shifting demand are reshaping the landscape. Our tobacco market research and cannabis market research provide a comprehensive view of the tobacco industry, cigarette industry and emerging cannabis sectors, supported by robust data and analysis. 

Use our insight to evaluate market performance, assess cannabis industry trends and understand how product innovation and regulation influence growth across categories. With consistent, comparable data across markets, you can benchmark competitors, identify opportunities and make confident decisions in a rapidly evolving and highly regulated environment. 

Our expertise

Prioritise market entry with clarity

Assess growth across the tobacco market and emerging cannabis sectors to identify where to invest. Compare markets with similar consumption patterns and forecast category performance to guide expansion and long‑term strategy.

Navigate regulation and market change

Understand how legislation is shaping the nicotine and cannabis landscape. Track regulatory shifts, product innovation and consumption trends to identify risks early and capitalise on new opportunities.

Understand demand and evolving formats

Analyse how consumer behaviour is shifting across nicotine products and cannabis formats. Evaluate category performance, pricing and distribution dynamics to refine product strategy and stay competitive.

Category intelligence that drives better decisions

Cannabis Industry Page

Our researched data is comparable across 24 countries, plus we create modelled data where we don't research in-country.

  • Illicit value sales
  • Cannabinoid content
  • Pricing data by format

Use our thought-provoking insights to understand the key drivers influencing industry growth. 

  • Industry analysis and opinions
  • Country reports
  • Megatrends and hot topics
  • Videos; podcasts; webinars 

Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs 

Tobacco Industry Page

We research three distinct categories, with detailed sub-category breakdowns: cigarettes; cigars, cigarillos & smoking tobacco and smokeless tobacco, e-vapour products & heated tobacco. We research 99 countries and produce modelled data where we don’t have local in-country analysts. 

  • Cigarette, heated tobacco, e-vapour products and nicotine pouch market sizes and market shares
  • Illicit trade volume sales

Use our thought-provoking insights to understand the key drivers influencing industry growth. 

  • Industry analysis and opinions
  • Country reports
  • Global company profiles
  • Megatrends and hot topics
  • Videos; podcasts; webinars 

Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs 

Solutions to help you understand industry trends and drivers

We partner with you to provide the right subscription database, custom research or report to support your decisions.

Subscription

Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

 

Our research answers your biggest questions:

  • What are the current trends shaping the nicotine and cannabis markets? 
  • How are regulation, innovation and shifting demand transforming the tobacco industry and cannabis sectors? 
  • Which product categories and formats offer the strongest growth opportunities? 
  • How can you benchmark performance and validate strategy using trusted tobacco and cannabis market research?

 

What can you expect:

  • An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
  • Experience a personalised walkthrough of the platform
  • We’ll follow up with a tailored solution and clear next steps

Explore our nicotine and cannabis insights

Top Five Trends in Cannabis: Cannabis Industry Faces Regulatory Crossroads

Global cannabis is at a pivotal juncture, shaped by regulatory uncertainty, the ongoing rise of telemedicine, and ever-changing product innovation. As governments grapple with policy, companies must adapt to a landscape where new product features, emerging channels and the rise of hemp-derived intoxicating drinks (HDICs) are redefining both risks and opportunities. This article distils five critical trends currently shaping the sector and what they mean for FMCG stakeholders.

E-Commerce Is Transforming Global Nicotine Retail

The nicotine industry has traditionally depended on physical retail due to strict regulations and the impulse-driven nature of nicotine purchases. However, a quiet revolution is underway, changing how and where consumers purchase nicotine as they increasingly turn to new products like nicotine pouches, heated tobacco and e-vapour products.

Introducing Euromonitor's Trending Topics

Euromonitor presents five crucial trending topics across industries that businesses must understand to thrive in today's volatile environment. These topics include Market volatility, Beyond affordability, Healthy longevity, Intentional consumption, and Next-gen online storefront. By analysing these trends, companies can identify opportunities for growth and adapt their strategies accordingly. The insights provided aim to help businesses stay relevant and profitable in a rapidly changing landscape.
View all nicotine and cannabis insights