Sports

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Data analytics on 25,000 sports sponsorship and partnership deals

The sports industry is dynamic and keeping up with your fans' evolving interests can be a challenge. Our comprehensive data on fanbases and commercial sponsorship deals provides you with the insights you need to navigate the physical and digital sports landscape with confidence.

Whether you are aiming to boost fan engagement or uncover new commercial avenues, use our research to ensure you are partnering with the right sponsors or sports properties to grow your brand's reach. We track more than 1300 teams and events across major sports, from American football to WTA tennis.

Insights

Understanding Consumer Loyalty in a Rapidly Evolving Sports Industry

With the sports industry in continuous evolution, it is becoming paramount for stakeholders to understand fan behaviour and to stay ahead of the latest loyalty practices, as well as the newest technologies that can disrupt them. While emotional connection remains at the heart of loyalty in sports, the next generation of sports loyalty programmes is characterised by a wider use of tools and an increased scope of rewards to cater to a fanbase that is ever growing and changing.

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Loyalty

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Women’s Sportswear: The Big Winner of Paris 2024 Olympics?

For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
Luxury and Fashion Economies

Sports Trends to Watch in 2024

The professional sports industry will continue to face widescale disruption in 2024. Sports properties will be busy trying to retain existing and to capture new audiences by enriching their entertainment offer. Progress in AI will give an edge to those that manage to adopt AI-driven solutions in their everyday activities.
Digital Sports
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We research 15 distinct categories, with detailed sub-category breakdowns: American football, Australian football, baseball, basketball, boxing, cricket/T20, esports, football/soccer, golf, ice hockey, MMA, motorsport, rugby league, rugby union and tennis. We research 61 major competitions globally and produce modelled data where we don’t have reliable sources.

  • Live attendance metrics – average attendance, average ticket price, ticket spend
  • Social media tracking – number of followers, posts, monthly activity, interactions, engagement rates
  • Commercial partners – sponsors, headquarters, industries
  • League and club benchmarking
  • Premium sponsorship deal values
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Access data on 25,000+ sponsorship deals, fan behaviour analytics and industry trends to uncover new opportunities in the sports industry.

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Latest reports from industry experts

World Market for Professional Sports

The sports industry continues its post-pandemic recovery in 2024, with strong attendances and significant commercial activity, especially with brands from emerging industries. Fan engagement and exposure growth remain the main goals in the industry, while the main challenge is increasingly attracting and retaining the attention of younger consumers.

Sports World
Add to cart USD 1,475

Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry

This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insights into the ways sports betting companies influence consumption, contribute to revenue and permeate the wider sports content patterns, and examines the broader consequences for the sports ecosystem.

Sports World
Add to cart USD 1,475

Sponsorship in Women’s Football

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground floor of investment and serve as a catalyst for the development of the women’s game, all while reaching new consumers and bettering the perception of their company.

Sports World
Add to cart USD 1,475
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