We research 15 distinct categories, with detailed sub-category breakdowns: American football, Australian football, baseball, basketball, boxing, cricket/T20, esports, football/soccer, golf, ice hockey, MMA, motorsport, rugby league, rugby union and tennis. We research 61 major competitions globally and produce modelled data where we don’t have reliable sources. 

• Live attendance metrics – average attendance, average ticket price, ticket spend
• Social media tracking – number of followers, posts, monthly activity, interactions, engagement rates
• Commercial partners – sponsors, headquarters, industries
• League and club benchmarking
• Premium sponsorship deal values 

Use our thought-provoking insights to understand the key drivers influencing industry growth. 

• Industry analysis and opinions
• Megatrends and hot topics 

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

• Strategy: Strategy planning; Consumer insights; M&A
• Marketing: Category teams; Brand teams; Channel development
• Commercial: Country managers; Business development; Sales teams; Revenue management
• Research and development: Product development; Innovation
• Corporate: Investor relations; Annual reports; IPOs