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From smart homes to wearable tech, discover the trends powering the next wave of growth
In the rapidly evolving world of consumer electronics and appliances, we identify high-value, fast-growing categories and reveal the key drivers behind their success. By understanding what works for others in the marketplace you can craft strategies to boost growth, whether it's creating products with smart home integration or better energy efficiency features.
Our expertise also extends to the entertainment industry, offering valuable insights into how brands are excelling—from traditional toys to video games in the digital age. We're here to help you unlock growth.
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Register nowChinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
The toy industry is at a critical juncture, with traditional toy sales projected to see a CAGR of just 1%. To thrive, companies must innovate by embracing digitalisation, experiential play, and new business models. These strategies will help capture new revenue streams, enhance consumer engagement, and ensure sustainable growth in a dynamic market.
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases according to data analytics firm Euromonitor International.
Data analytics company Euromonitor International has today revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behaviour of consumers.
Heat pumps are set to lead the future of heating and cooling, with a rapidly growing market in Europe and a global opportunity worth USD 3 trillion for manufacturers.
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We research two distinct categories, with 105 sub-category breakdowns: major appliances and small appliances. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research four distinct categories, with detailed sub-category breakdowns: computers and peripherals, in-car entertainment, in-home consumer electronics and portable consumer electronics. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research two distinct categories, with detailed sub-category breakdowns: traditional toys & games and video games. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
Retail volume sales of consumer appliances are set to grow in Thailand in 2024, though the market has continued to grapple with the effects of inflation. Consumers have prioritised affordability and functionality, opting for essential features and multi-purpose appliances that are perceived as offering good value for money, as well as optimising the use of space in small urban homes. At the same time, there has been a weakening of demand for high-end models and growing interest in repair service
With a wide range of products gaining household penetration both via first purchases and technological upgrades, small cooking appliances is set to see positive performances in both retail volume and current value terms in Brazil in 2024. Air fryers is set to continue to perform very well, which will continue to push down sales of traditional oil based fryers. Pod coffee machines is also set to see solid retail volume growth in 2024, driven by hard pod coffee machines. The consumption of coffee
In 2024, retail volume sales of vacuum cleaners in Australia have returned to growth, supported by the rise in artificial intelligence-driven models. Local consumers are showing greater interest in smart gadgets, driven by robotic vacuum cleaners, that offer advanced automation and personalised experiences. These vacuum cleaners include features such as adaptive cleaning algorithms, real-time navigation, and automated floor type adaptation.
In 2024, wearable electronics is poised for retail volume growth in the US, with growth amongst the major players driven primarily by Garmin and Apple in smart wearables. Garmin’s Venu 3 smartwatch stands out for its commitment to inclusivity, particularly with its innovative wheelchair features. Meanwhile, anticipation is brewing amongst Apple users due to the release of new iterations of the Apple Watch, including the highly anticipated Apple Watch Series 10, Apple Watch Ultra 3, and a third-g
Mobile phones in Brazil faced significant challenges in recent years, with 2023 continuing to see declines in both retail volume and current value terms. This was largely a reflection of the broader economic situation in Brazil, where inflation and reduced consumer purchasing power made consumers more cautious about their spending. Many delayed non-essential purchases, opting to extend the life of their current devices instead of buying new ones. In this context, smartphones – particularly high-
Computers and peripherals in Mexico benefit from steady demand in the technology market, with an increase in the adoption of electronic devices for both home and daily use. Although, retail volume sales are projected to continue to decrease in 2024, following spikes in demand in the Coronavirus (COVID-19) period, laptops remains a popular product type in computers and peripherals. There has been a demand in tablets for educational purposes, while the demand for desktops is in a longer-term decli
Toys and games in the UK saw a marginal dip in value sales in 2024, despite an upturn in traditional toys and games. The kidult phenomenon, characterised by adult toy purchases, contributed to construction's growth, while video games was influenced by strategic alliances. Heightened concerns about sustainability and inclusivity are shaping product innovation and ethical standards. The market remains fairly consolidated, with retail e-commerce playing a pivotal role in sales.
Video games in Japan saw a decline in value sales in 2024, largely due to inflation and its impact on consumers’ purchasing power. However, video games software experienced growth, especially online games and subscriptions. The category remained highly fragmented, with various mobile games being popular, driven by the success of well-known franchises and the gambling gacha system. Retail e-commerce was the leading sales channel, with platforms like Steam playing a key role.
In 2024, sales growth of traditional toys and games in Sweden was modest, falling below the regional average. Notable trends included an emphasis on sustainability, inclusivity, and the kidult phenomenon, which all influenced product innovation. Collectibles and construction continued to be in demand, fuelled by nostalgia, educational benefits, and consumer preference for ethically produced items.
