- Replacement cycles
- Production volume
- Penetration rates
- Appliances by format
- Retail volume and value sales
Appliances and Electronics
Make informed decisions across appliances and electronics with robust consumer electronics market research. Track industry performance compare leading companies and uncover growth opportunities across consumer electronics and appliances.
Contact usInsight that guides smarter product and market decisions
Businesses across the consumer electronics industry and appliances and electronics sector use our data to understand market dynamics, evaluate performance and plan future growth. Our research covers consumer electronics, household appliances and adjacent categories such as toys and games, providing robust consumer electronics product data and electrical goods market research. Use our insight to benchmark market size, identify trends shaping the wider entertainment industry and understand who the leading appliances and electronics companies are across global markets.
Inform market entry strategy
Inform market entry strategy Analyse growth across appliance and electronics categories to identify the most attractive countries for expansion. Compare markets with similar demand patterns and forecast category performance to guide investment and product planning.
Benchmark competitors
Evaluate the performance of global and local appliances and electronics brands. Benchmark market share and growth at global regional and local levels to set realistic targets and guide resource allocation.
Fuel innovation pipelines
Identify untapped opportunities in the consumer electronics market. Track competitor strategies and global technology trends to prioritise innovation and focus entry on high‑potential regions and categories.
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Category intelligence that drives better decisions
We research two distinct categories, with 105 sub-category breakdowns: major appliances and small appliances. We research 46 countries and produce modelled data where we don’t have local in-country analysts. .
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We research four distinct categories, with detailed sub-category breakdowns: computers and peripherals, in-car entertainment, in-home consumer electronics and portable consumer electronics. We research 46 countries and produce modelled data where we don’t have local in-country analysts. .
- Up to 20 years of comparable data
- Smart wearables
- Mass vs premium
- Retail and business volume and value sales
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We research two distinct categories, with detailed sub-category breakdowns: traditional toys & games and video games. We research 32 countries and produce modelled data where we don’t have local in-country analysts..
- Sales of video games by platform and format
- Licensed and non-licensed toys by category
- Retail volume and value sales
- Retail sales by channel
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
Solutions to help you understand industry trends and drivers
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Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
Our research answers your biggest questions:
- Which product features, price tiers and sustainability considerations influence demand across appliances, consumer electronics and toys and games?
- How are regulation, cost pressures and energy efficiency requirements reshaping the appliances and electronics industry?
- Which consumer electronics and appliance categories are gaining momentum across markets and regions?
- How can you benchmark performance and validate strategy using trusted consumer electronics market research and product data?
What can you expect:
- An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
- Experience a personalised walkthrough of the platform
- We’ll follow up with a tailored solution and clear next steps
Explore our appliances and electronics insights
Ray-Ban and Gentle Monster Take Meta and Google Smart Eyewear Mainstream
Smart eyewear adoption has been constrained less by technology capability and more by social acceptance. Collaborations with established eyewear and fashion brands are accelerating mainstream adoption by reducing behavioural friction. Embedding AI driven functionality into iconic designs from Ray Ban’s Wayfarer frames to Gentle Monster’s fashion forward silhouettes, smart eyewear is being reframed from a visible tech experiment into a familiar lifestyle accessory. Design, comfort and cultural relevance have become as critical as AI performance and fashion led strategies are helping smart eyewear move from novelty towards everyday utility.
Spielwarenmesse: How Kidults Are Shaping the Future of Play
Ratna Sita Handayani, Head of Research (DACH region) at Euromonitor International, was invited to present at the 75th Spielwarenmesse in Nuremberg where she unpacked how the cute economy is a strategic pillar of growth at a time when consumers are turning to toys for comfort and connection.
US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support
Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.
Spielwarenmesse 2026
The world's largest toy fair celebrates its 75th edition. Experience five days full of innovations, trends and the unique toy community.
アジアで拡大するアルファ世代の影響力、2030年に向け消費は10兆ドル規模へ
アジア地域では、世帯規模の縮小により、家族の意思決定におけるα世代の存在感が高まっており、食品、旅行、家電といった分野で企業に新たな機会が生まれています。α世代を含む世帯の消費は2030年までに約1割増加する見込みです。
東南アジアで拡大する中国ブランド―EV・家電から美容・食品まで
ユーロモニターが発表したレポート『中国ブランドが塗り替える東南アジアの勢力図』では、西側諸国、特に予測が難しい米国の貿易政策によって市場への参入障壁が高まる中、米国依存のリスクを軽減する動きを強めたい中国が、重要な輸出先である東南アジアにおいて、どのように攻勢を強めているかについて、家電、美容・パーソナルケア、ペットケア、加工商品、外食フードサービス、デジタルウォレット決済の分野に焦点を当てて分析しています。
Generative AI use is skyrocketing, but consumers demand human touch
Generative AI is disrupting and transforming industries, but consumers are demanding human oversight, reveal findings from global analytics company Euromonitor International.
Navigating the Post-Pandemic Toy Market
Sales of traditional toys are projected to see a low CAGR over the forecast period. Toy companies must embrace innovation and explore new business models and reimagine toys to grow their revenues streams.
The Business of Uncertainty: Impact of Trump Policies Across Industries
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
Rise of Chinese brands in Southeast Asia
The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.
Heat pumps: The appliance for a climate-resilient planet
Heat pumps are set to lead the future of heating and cooling, with a rapidly growing market in Europe and a global opportunity worth USD 3 trillion for manufacturers.