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From smart homes to wearable tech, discover the trends powering the next wave of growth
In the rapidly evolving world of consumer electronics and appliances, we identify high-value, fast-growing categories and reveal the key drivers behind their success. By understanding what works for others in the marketplace you can craft strategies to boost growth, whether it's creating products with smart home integration or better energy efficiency features.
Our expertise also extends to the entertainment industry, offering valuable insights into how brands are excelling—from traditional toys to video games in the digital age. We're here to help you unlock growth.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Learn moreApple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.
Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.
Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases according to data analytics firm Euromonitor International.
Data analytics company Euromonitor International has today revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behaviour of consumers.
Heat pumps are set to lead the future of heating and cooling, with a rapidly growing market in Europe and a global opportunity worth USD 3 trillion for manufacturers.
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We research two distinct categories, with 105 sub-category breakdowns: major appliances and small appliances. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research four distinct categories, with detailed sub-category breakdowns: computers and peripherals, in-car entertainment, in-home consumer electronics and portable consumer electronics. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research two distinct categories, with detailed sub-category breakdowns: traditional toys & games and video games. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
Retail volume sales of consumer appliances are set to grow in Thailand in 2024, though the market has continued to grapple with the effects of inflation. Consumers have prioritised affordability and functionality, opting for essential features and multi-purpose appliances that are perceived as offering good value for money, as well as optimising the use of space in small urban homes. At the same time, there has been a weakening of demand for high-end models and growing interest in repair service
With a wide range of products gaining household penetration both via first purchases and technological upgrades, small cooking appliances is set to see positive performances in both retail volume and current value terms in Brazil in 2024. Air fryers is set to continue to perform very well, which will continue to push down sales of traditional oil based fryers. Pod coffee machines is also set to see solid retail volume growth in 2024, driven by hard pod coffee machines. The consumption of coffee
In 2024, retail volume sales of vacuum cleaners in Australia have returned to growth, supported by the rise in artificial intelligence-driven models. Local consumers are showing greater interest in smart gadgets, driven by robotic vacuum cleaners, that offer advanced automation and personalised experiences. These vacuum cleaners include features such as adaptive cleaning algorithms, real-time navigation, and automated floor type adaptation.
In 2025, wearable electronics in the US is seeing a decline in terms of volume sales, with further contraction expected into 2026. This softness is linked to a maturing market, extended replacement cycles and increasingly selective consumer spending amid economic uncertainty.
Mobile phones in Brazil faced significant challenges in recent years, with 2023 continuing to see declines in both retail volume and current value terms. This was largely a reflection of the broader economic situation in Brazil, where inflation and reduced consumer purchasing power made consumers more cautious about their spending. Many delayed non-essential purchases, opting to extend the life of their current devices instead of buying new ones. In this context, smartphones – particularly high-
In 2025, retail volume sales of computers and peripherals in Mexico increased by 1%, reaching a total of 11 million units. Computers and peripherals both experienced similar growth rates, but computers emerged as the slightly better-performing category, with retail volume sales rising by 1% to 7.6 million units. Laptops and tablets were the leaders within computers in terms of sales in 2025, and also saw the strongest growth, driven by the increasing demand for portability, hybrid learning, and
Toys and games in the UK saw a marginal dip in value sales in 2024, despite an upturn in traditional toys and games. The kidult phenomenon, characterised by adult toy purchases, contributed to construction's growth, while video games was influenced by strategic alliances. Heightened concerns about sustainability and inclusivity are shaping product innovation and ethical standards. The market remains fairly consolidated, with retail e-commerce playing a pivotal role in sales.
Video games in Japan saw a decline in value sales in 2024, largely due to inflation and its impact on consumers’ purchasing power. However, video games software experienced growth, especially online games and subscriptions. The category remained highly fragmented, with various mobile games being popular, driven by the success of well-known franchises and the gambling gacha system. Retail e-commerce was the leading sales channel, with platforms like Steam playing a key role.
In 2024, sales growth of traditional toys and games in Sweden was modest, falling below the regional average. Notable trends included an emphasis on sustainability, inclusivity, and the kidult phenomenon, which all influenced product innovation. Collectibles and construction continued to be in demand, fuelled by nostalgia, educational benefits, and consumer preference for ethically produced items.
