CES 2026: Pivot or Die
The 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada, concluded with AI still front and centre.
Appliances and Electronics
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From smart homes to wearable tech, discover the trends powering the next wave of growth
In the rapidly evolving world of consumer electronics and appliances, we identify high-value, fast-growing categories and reveal the key drivers behind their success. By understanding what works for others in the marketplace you can craft strategies to boost growth, whether it's creating products with smart home integration or better energy efficiency features.
Our expertise also extends to the entertainment industry, offering valuable insights into how brands are excelling—from traditional toys to video games in the digital age. We're here to help you unlock growth.
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Top 10 Insights of 2025
Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the insights which resonated the most with our audience in 2025. Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future
Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).
東南アジアで拡大する中国ブランド―EV・家電から美容・食品まで
ユーロモニターが発表したレポート『中国ブランドが塗り替える東南アジアの勢力図』では、西側諸国、特に予測が難しい米国の貿易政策によって市場への参入障壁が高まる中、米国依存のリスクを軽減する動きを強めたい中国が、重要な輸出先である東南アジアにおいて、どのように攻勢を強めているかについて、家電、美容・パーソナルケア、ペットケア、加工商品、外食フードサービス、デジタルウォレット決済の分野に焦点を当てて分析しています。
Generative AI use is skyrocketing, but consumers demand human touch
Generative AI is disrupting and transforming industries, but consumers are demanding human oversight, reveal findings from global analytics company Euromonitor International.
Rise of Chinese brands in Southeast Asia
The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.
Heat pumps: The appliance for a climate-resilient planet
Heat pumps are set to lead the future of heating and cooling, with a rapidly growing market in Europe and a global opportunity worth USD 3 trillion for manufacturers.
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We research two distinct categories, with 105 sub-category breakdowns: major appliances and small appliances. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
- Category market sizes and shares
- Company and brand data
- Historic data and forecasts
- Annual and quarterly updates
- Up to 20 years of comparable data
- Replacement cycles
- Production volume
- Penetration rates
- Appliances by format
- Retail volume and value sales
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We research four distinct categories, with detailed sub-category breakdowns: computers and peripherals, in-car entertainment, in-home consumer electronics and portable consumer electronics. We research 46 countries and produce modelled data where we don’t have local in-country analysts.
- Category market sizes and shares
- Company and brand data
- Historic data and forecasts
- Annual and quarterly updates
- Up to 20 years of comparable data
- Smart wearables
- Mass vs premium
- Retail and business volume and value sales
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
We research two distinct categories, with detailed sub-category breakdowns: traditional toys & games and video games. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
- Category market sizes and shares
- Company and brand data
- Historic data and forecasts
- Annual and quarterly updates
- Up to 20 years of comparable data
- Sales of video games by platform and format
- Licensed and non-licensed toys by category
- Retail volume and value sales
- Retail sales by channel
Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Industry analysis and opinions
- Megatrends and hot topics
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
Questions we help answer
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
Latest reports from industry experts
Consumer Appliances in Thailand
Retail volume sales of consumer appliances are set to grow in Thailand in 2024, though the market has continued to grapple with the effects of inflation. Consumers have prioritised affordability and functionality, opting for essential features and multi-purpose appliances that are perceived as offering good value for money, as well as optimising the use of space in small urban homes. At the same time, there has been a weakening of demand for high-end models and growing interest in repair service
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USD 2,750
Small Cooking Appliances in Brazil
Small cooking appliances in Brazil experienced volume and value growth in 2025. In this year, the category was characterised by the entry of Asian brands and the response of local brands, which drove up sales. The median disposable income per household in Brazil rose in 2025, helping to drive growth. Coffee machines was a significant contributor to sales and growth. The trend of multifunctionality and compact design was seen, with brands like Oster gaining share through innovative products. Bran
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USD 1,195
Vacuum Cleaners in Australia
Vacuum cleaners in Australia experienced modest retail volume growth in 2025, while higher value growth was driven by the increasing demand for cordless stick and robotic vacuum cleaners. The category is expected to experience further increases over the forecast period, driven by the recovery in the real estate market and the construction sector. To succeed, brands should focus on innovation, particularly in smart and AI-powered features, and cordless designs, as well as effective marketing stra
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USD 1,195
Wearable Electronics in the US
In 2025, wearable electronics in the US is seeing a decline in terms of volume sales, with further contraction expected into 2026. This softness is linked to a maturing market, extended replacement cycles and increasingly selective consumer spending amid economic uncertainty.
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USD 1,100
Mobile Phones in Brazil
In 2025, mobile phones made a clear return to growth after a period of more cautious replacement purchasing behaviour. As inflationary pressures eased and consumer confidence gradually improved, many households resumed device upgrades that had been postponed in previous years. This release of pent-up demand, combined with more accessible pricing and wider product availability, helped reactivate the market and supported a more dynamic sales environment.
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USD 1,100
Computers and Peripherals in Mexico
In 2025, retail volume sales of computers and peripherals in Mexico increased by 1%, reaching a total of 11 million units. Computers and peripherals both experienced similar growth rates, but computers emerged as the slightly better-performing category, with retail volume sales rising by 1% to 7.6 million units. Laptops and tablets were the leaders within computers in terms of sales in 2025, and also saw the strongest growth, driven by the increasing demand for portability, hybrid learning, and
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USD 1,100
Toys and Games in the United Kingdom
Toys and games in the UK saw a marginal dip in value sales in 2024, despite an upturn in traditional toys and games. The kidult phenomenon, characterised by adult toy purchases, contributed to construction's growth, while video games was influenced by strategic alliances. Heightened concerns about sustainability and inclusivity are shaping product innovation and ethical standards. The market remains fairly consolidated, with retail e-commerce playing a pivotal role in sales.
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USD 2,450
Video Games in Japan
Video games in Japan saw a decline in value sales in 2024, largely due to inflation and its impact on consumers’ purchasing power. However, video games software experienced growth, especially online games and subscriptions. The category remained highly fragmented, with various mobile games being popular, driven by the success of well-known franchises and the gambling gacha system. Retail e-commerce was the leading sales channel, with platforms like Steam playing a key role.
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USD 1,195
Traditional Toys and Games in Sweden
In 2024, sales growth of traditional toys and games in Sweden was modest, falling below the regional average. Notable trends included an emphasis on sustainability, inclusivity, and the kidult phenomenon, which all influenced product innovation. Collectibles and construction continued to be in demand, fuelled by nostalgia, educational benefits, and consumer preference for ethically produced items.
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USD 1,195
