Data analytics that enhance growth
The home environment is evolving, shaped by shifting demographics, changing lifestyles and new consumer priorities
How can you keep up with new opportunities, the demand for more eco-friendly home care products, a desire to spend more on the well-being of pets or the need for home improvements?
Our industry insights keep you in tune with these changes. Stay on top of category trends, innovations and consumer preferences across home products and household goods to unlock growth. You'll be in good company - 8 of the world's top 10 home care companies use our data analytics to unlock growth opportunities.
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
Learn moreRising costs, changing pet preferences and premiumisation are shaping pet care demand. Pet health is paramount, as pet owners adopt a preventative approach to pet health management. In parallel, health- related attributes are infiltrating the non-therapeutic pet food space, highlighting the focus on pet health.
This infographic highlights recent pet care trends and Euromonitor's projections for the industry.
While innovation in the gardening sector is both abundant and diverse – reflecting the wide range of product categories it encompasses – certain trends are emerging as dominant. This was particularly evident at the spoga+gafa trade fair, held on 24-26 June 2025, in Cologne.
Pet Net Poland, the inaugural conference in a new format – knowledge, relationships and the future of the pet industry.
Data analytics company Euromonitor International has today revealed its Top Global Consumer Trends 2025, with the annual report highlighting the five key trends that explain the evolving behaviour of consumers.
Pet humanisation and premium products drove global pet care sales up by 5.9% to reach USD197.6 billion last year, according to data analytics firm Euromonitor International.
Nearly a third of consumers in East Asia find the ability to “order at any time, from anywhere” as a key motivation driving the region’s online shopping habits, data analytics firm has revealed. With increased high-speed internet availability and rapid urbanisation in East Asia, a strong demand for quick and efficient shopping solutions has driven the region’s evolving e-commerce shopping environment, according to Euromonitor International’s recent report.
Wellness is driving growth and premium innovation in the home and garden industry. Discover more about the science of mood and hormones, and how with the impact of COVID-19, biophilic design is becoming increasingly popular with gardening habits on the rise worldwide. Understand how this trend is offering opportunities for growth in an otherwise stagnant sector.
Pet health and wellness is an increasingly prominent focus for consumers, driven by the trend of pet humanisation. In this video, Sahiba Puri, a Senior Consultant at Euromonitor International, explores the concept of "need states" in pet health and its impact on product development and innovation. With pet healthcare and dietary supplements enjoying historic growth, consumer preferences are shifting toward addressing pets' specific physical and mental health needs.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Unlock the future of the FMCG industry in 2025 with this comprehensive report, developed in partnership with Semrush. Master the digital marketplace and discover key trends and strategies, from record-breaking seasonal sales and mobile dominance to AI-driven disruption, shaping FMCG ecommerce in 2025.
We partner with you to provide the right subscription database, custom research or report to support your decisions.
Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
Stay informed about current and future trends shaping home and garden, home care and pet care industries.
Access expert analytics and research on the home products industry, from eco-friendly innovations to pet product growth opportunities. Stay ahead with our insights.
We research four distinct categories, with detailed sub-category breakdowns: home improvement, gardening, homewares and home furnishings. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research seven distinct categories, with detailed sub-category breakdowns: air care, dishwashing, home insecticides, laundry care, polishes, surface care and toilet care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We research two distinct categories, with detailed sub-category breakdowns: pet food and pet products. We research 32 countries and produce modelled data where we don’t have local in-country analysts.
Use our thought-provoking insights to understand the key drivers influencing industry growth.
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need. It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.
Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need. You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.
As pet owners evolve into pet parents, the pet care industry remains mostly resilient even under gloomy economic conditions due to high adoption of brand loyalty benefiting branded products in the premium segment. This report gives a global overview of the pet care industry by delving into the evolution of the industry, and competitive environment as well as discussing the key trends that shape new product developments.
Reading this report, you will become better informed about wellness products in the home and garden, rooms emerging as new wellness zones, mood crafting via a practical understanding of hormones, how biophilic design fits into this, and useful learnings from industries further into this wellness trend. This trend offers differentiation and premium positioning opportunities, and we can share some visible “low hanging fruit” opportunity areas for innovation, and ideas for what is coming next.
This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This provides valuable benchmarking information to help companies identify best practices and refine their own business strategies to stay competitive in their respective markets.
Current value sales fell in gardening in Poland in 2024. Though inflation eased, it was still an issue, and this dampened value sales. The war in nearby Ukraine also continued to have a destabilising effect on the economy. In addition, there was severe shortages of workers in the gardening sector and this also impacted growth. There was also a degree of saturation, as many consumers had invested in gardening equipment during the pandemic.
In 2024, value sales of home furnishings in the US declined significantly due to a sluggish housing market and shifting consumer priorities to services like healthcare and education. With existing-home sales projected to hit their lowest level since 1995, and a rise in mortgage rates during late 2024, consumer demand for home furnishings remained subdued. This slowdown impacted retailers like LL Flooring, which filed for Chapter 11 bankruptcy and began closing half of its stores. Companies such
Sales of homewares saw a significant decline in current value terms in 2024, influenced by several interconnected factors. High inflation and stagnant wage growth eroded disposable incomes, leading consumers to prioritise household essentials over discretionary items like dinnerware and kitchenware. This shift resulted in reduced foot traffic for retailers such as Maisons du Monde and Ikea, as consumers deferred non-essential purchases. Compounding this, a sluggish housing market, marked by weak
In 2024, air care recorded only low retail current value growth in South Korea, with the category remaining a similar size to the previous year. This stagnation can be attributed to several factors. During the COVID-19 pandemic, heightened awareness of hygiene and concerns about airborne viruses drove significant value growth for air care. However, by 2024, the category had already expanded substantially, leaving limited room for further growth, and stabilisation was seen. Moreover, the ongoing
In 2024, laundry care in Saudi Arabia benefitted from the expansion of products carrying progressive stain removal and anti-bacterial claims. Products that feature advanced formulas aimed at removing tough stains are increasingly perceived as essential purchases, with those that effectively target food and oil blemishes particularly valued. Alongside their stain removal capabilities, many detergents now highlight anti-bacterial properties - a claim gaining significant traction in the category. A
In 2024, the performance of the home care sector in Nigeria was significantly affected by sharp increases in unit prices, ranging from 50% to 100% across most categories. This price surge was primarily driven by the depreciation of the local currency and a strong rise in energy costs, which in turn led to higher import and production expenses. The prevailing inflationary pressures further weakened consumer spending power, forcing many consumers to prioritise products.
