Home Products

Access global insight across home products including home care products, pet care and the wider home and garden industry. Use trusted data and market research to understand market performance, benchmark competitors and identify growth opportunities.

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Insight that helps you compete across the home environment

Businesses across the home products industry rely on our data to understand how the home environment is evolving and where growth opportunities are emerging. Our research spans home care, pet care and home and garden, providing essential home care data, pet industry data and market context to support strategic planning, innovation and commercial decision‑making. Use our insight to evaluate the home care industry, benchmark leading home care companies and navigate change across the wider household goods, home and garden and garden industries with confidence.

Identify high‑growth markets

Use market size and growth data to prioritise the most attractive home, garden and pet care markets. Compare countries and categories to focus expansion on regions with the strongest long‑term growth potential.

Uncover whitespace opportunities

Identify market gaps, track emerging home, garden and pet care trends and assess competitor best practice to uncover high‑value whitespace opportunities you can move on before others.

Benchmark competitors

Compare your market share and growth against global and local home and garden brands. Understand where competitors are gaining ground and set realistic growth targets with confidence.

Category intelligence that drives better decisions

Home And Garden Industry Page

We research four distinct categories, with detailed sub-category breakdowns: home improvement, gardening, homewares and home furnishings. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Value sales at retail prices
  • Sales by retail channel

Use our thought-provoking insights to understand the key drivers influencing industry growth. 

  • Industry analysis and opinions
  • Megatrends and hot topics 

Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs 

Home Care Industry Page

We research seven distinct categories, with detailed sub-category breakdowns: air care, dishwashing, home insecticides, laundry care, polishes, surface care and toilet care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Value sales at retail and manufacturer selling prices
  • Dishwashing tablets by type
  • Products by ingredient

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs 

Pet Care Industry Page

We research two distinct categories, with detailed sub-category breakdowns: pet food and pet products. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Value sales at retail and manufacturer selling prices
  • Pet populations
  • Number of vets and veterinary clinics

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our market intelligence and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions. 

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs 

Solutions to help you understand industry trends and drivers

We partner with you to provide the right subscription database, custom research or report to support your decisions.

Subscription

Passport is our award-winning market research knowledge hub for forward thinkers. Demolish doubt and turn your ideas into data-backed strategies. More than 60,000 users are already making commercial decisions using Passport. Are you ready to join them?

Custom Research

Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.

Report Store

Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.

 

Our research answers your biggest questions:

  • Which product attributes and sustainability factors influence demand across home care, pet care and home and garden?
  • How are regulation, cost pressures and environmental priorities reshaping the home care industry and household goods sector?
  • Which home care products and pet care trends are gaining momentum across categories and markets?
  • How can you benchmark performance and validate strategy using trusted home care data and pet care market research?

 

What can you expect:

  • An expert will reach out to schedule a demo and gain a deeper understanding of your business needs
  • Experience a personalised walkthrough of the platform
  • We’ll follow up with a tailored solution and clear next steps

Explore our home products insights

Three Trends Shaping the Home and Garden Industry

Demand for the home and garden industry is shaped by factors like time spent at home, home-related transactions, interest rates, and economic confidence—all of which have been declining, leading to stagnant growth. Euromonitor highlights three key trends that will influence the industry’s future.

Interzoo 2026

The world's leading trade fair for the pet industry, showcasing a variety of new products, trends and services for pets.

 

Enhancing Wellness in Home and Garden

Wellness is driving growth and premium innovation in the home and garden industry. Discover more about the science of mood and hormones, and how with the impact of COVID-19, biophilic design is becoming increasingly popular with gardening habits on the rise worldwide. Understand how this trend is offering opportunities for growth in an otherwise stagnant sector.

Need States in Pet Life Stage Nutrition and Wellness

Pet health and wellness is an increasingly prominent focus for consumers, driven by the trend of pet humanisation. In this video, Sahiba Puri, a Senior Consultant at Euromonitor International, explores the concept of "need states" in pet health and its impact on product development and innovation. With pet healthcare and dietary supplements enjoying historic growth, consumer preferences are shifting toward addressing pets' specific physical and mental health needs.  

Wellness is a Lifestyle: How to Meet Consumer Demands

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
View all home products insights