Sustainability is no longer a niche topic. What was once considered a personal lifestyle choice is now an important factor in a company’s competitiveness and future viability, including those in the pet industry. For the first time, Interzoo 2026 is dedicating a full-day conference to this topic. The event will host leading experts from business and science who will provide an all-encompassing view of the subject. Participants will benefit from practical insights, acquiring knowledge about different strategies and learning how to implement sustainability measures more effectively in their own companies.

Session title: One Size Doesn’t Fit All: Segmenting Green Pet Parents

Session description: Euromonitor’s consumer segmentation reveals that the “Green Pet Parent” is not a one-size-fits-all persona, but comprises distinct types of pet owners with varying attitudes and behaviours towards sustainability. These behaviour-driven segments range from passionate eco-enthusiasts who actively seek out green products and practices, to more cautious or budget-conscious pet parents who support sustainability only when it aligns with convenience and value.

This presentation will show how understanding these diverse consumer types is crucial for the pet care industry’s sustainability efforts in 2026, as each segment is influencing green trends differently – from driving demand for eco-friendly pet food to shaping expectations around packaging and corporate responsibility. The deck will bring each “Green Pet Parent” profile to life with examples of successful pet care initiatives tailored to different consumer types, and outline practical steps businesses can take to engage each group and gain an early-mover advantage.

Date and time of the Euromonitor session: 11 May 2026, 09:55–10:30 CET

Name and title of the Euromonitor speaker: Jana Rude, Senior Global Insight Manager – Consumers