As the world's leading trade fair, Interzoo is the most important B2B marketplace for innovators and decision-makers from the international pet industry. The trade fair showcases an extraordinary variety of new products, trends and services for pets. This makes Interzoo the industry's unique event for inspiration and networking, thereby shaping the global pet industry's future.

Session titles:

1. European pet care market trends and future outlook

2. Decoding Pet Care in Asia Pacific: From manufacturing dominance to growth momentum and evolving consumer demand

Session descriptions:

1. The European pet care markets are undergoing a shift following rapid population growth. Pet ownership growth has slowed as families reassess the type of pets they can accommodate, influencing demand for food and accessories. However, existing pet owners remain deeply committed, investing in premium-quality food, supplements, and even apparel. Retailers are responding by expanding assortments and introducing services to meet evolving consumer expectations. The concept of pet ownership has transformed into pet parenthood, with pets increasingly regarded as family members. This trend of pet humanization - supported by consumers’ willingness to spend - continues to drive demand for high-quality, often premium-priced products.

2. Asia Pacific stands as one of the most dynamic pet care markets in the world. The region hosts advanced OEM manufacturing capabilities that are powering the rise of the next generation of Asian pet care brands. In parallel, high-growth markets such as India are expanding rapidly, driven by a younger pet parent who is shaping demand across tier 1, 2 and 3 cities. 

As the emotional value of pet ownership deepens across the region, Asia Pacific is becoming a critical centre of innovation, competition, and long-term opportunity. This session will explore the forces reshaping the market and why brands that understand these shifts will be best positioned to lead the next decade of growth. If you want to understand the future of global pet care, it’s unfolding in Asia Pacific.

Date and time of the Euromonitor sessions:

1. 12 May 2026, 13:30–15:15 CET 

2. 13 May 2026, 11:15–12:45 CET

Name and title of the Euromonitor speakers:

1. Rasa Vaiciuniene, Consultant 

2. Sahiba Puri, Global Insight Manager – Pet Care