While comfort and aesthetics inside the home remain important, a quiet shift is underway - gardening and outdoor living are capturing consumer imagination, signalling a deeper desire to connect with nature.
The home and garden industry reached a market value of USD1.2 billion in 2024, with home furnishings accounting for 55% of total value sales. Despite this dominance, the category as a whole is experiencing stagnation, as both home furnishings and home improvement are projected to see slight declines in absolute growth between 2024 and 2029.
In contrast, gardening and outdoor living are emerging as growth areas, over the same period. This shift highlights evolving consumer priorities, as more people invest in enhancing their outdoor spaces and fostering a connection with nature, while the importance of comfort and aesthetics within the home remains significant.
For deeper insight to the global home and garden industry, read our report, World Market for Home and Garden.