Health and Beauty

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Our comprehensive research will help you understand industry trends and the competitive landscape—from allergy care to make-up and weight-loss supplements.

Our insights are more than skin-deep. We shed light on successful product innovations and evolving consumer preferences, including premium and women's health products. We are here to help you unlock opportunities and make decisions with confidence.

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5 Feb 26 | GMT: 03:00 PM

2026 Consumer Trends and Industry Insights

Get ready to turn consumer trends into opportunities for your brand. Join our webinar for insights on the biggest lifestyle shifts in 2026 and the impact of these evolving priorities across industries.

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Top Trends Shaping Consumer Health into 2026

Consumer health today has many attractive growth opportunities. Behavioural shifts and evolving wellness goals are rewriting the rules, fuelling demand for protein among women, deepening health and beauty connections, and sparking a race for longevity. In fact, 2025 marked a tipping point: women have surpassed men in seeking added protein, visibly reshaping brand strategies and competitive dynamics. These changes are driving new trends, which will set the 2026 agenda.
Consumer Health Health and Beauty

100% Optical

The UK's largest optical trade show, bringing together over 11,000 professionals and 250 exhibitors showcasing the latest in eyewear, contact lenses, technology and business solutions.

Eyewear

Hygienix

Join leaders across the absorbent hygiene supply chain and discover what's next in sustainable materials, smart technologies, and regulatory trends–all while making the strategic connections that drive business forward.

Tissue and Hygiene

Top Trends Shaping Consumer Health into 2026

Consumer health today has many attractive growth opportunities. Behavioural shifts and evolving wellness goals are rewriting the rules, fuelling demand for protein among women, deepening health and beauty connections, and sparking a race for longevity. In fact, 2025 marked a tipping point: women have surpassed men in seeking added protein, visibly reshaping brand strategies and competitive dynamics. These changes are driving new trends, which will set the 2026 agenda.
Consumer Health Health and Beauty

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Health and Beauty Lifestyles

Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

Join the Eyes on Africa 2025 Webinar to navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. In this live session, attendees will gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to unlock long-term business success. Don’t miss the opportunity to gain fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.
Health and Beauty Lifestyles
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Industry insights and data analytics

 

Stay informed about current and future trends shaping the health and beauty industry. We also monitor, collect and analyse consumer survey data to better understand behaviours, trends and factors influencing purchasing habits in the health and beauty space.

  • Optimise your growth through new market and category opportunities
  • Evaluate the competitive landscape and benchmark your performance
  • Identify growth drivers and act quickly on emerging trends
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Unveil data beyond the surface

Get expert insights into the health and beauty industry. From trends to growth opportunities, we help you make confident decisions in skincare, supplements and more.

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We research 15 distinct categories, with detailed sub-category breakdowns: baby and child-specific products, bath and shower, colour cosmetics, deodorants, depilatories, dermocosmetics beauty and personal care, fragrances, hair care, mass beauty and personal care, men's grooming, oral care, premium beauty and personal care, prestige beauty and personal care, skin care and sun care. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Retail volume and value sales
  • Premium vs mass breakdowns
  • Market sizes for dermocosmetics
  • Sales by retail channel incl. direct selling

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research seven distinct categories, with detailed sub-category breakdowns: allergy care, herbal/traditional products, OTC, pediatric consumer health, sports nutrition, vitamins and dietary supplements and weight management and wellbeing. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Herbal vs non-herbal supplements
  • Paediatric consumer health
  • Multivitamins by positioning

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research two distinct categories, with detailed sub-category breakdowns: contact lenses and solutions and spectacles. We research 32 countries and produce modelled data where we don’t have local in-country analysts.

  • Contact lenses by silicone hydrogel vs hydrogel
  • Contact lenses by spherical vs toric vs multifocal
  • % population with presbyopia, myopia and hyperopia

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research three distinct categories, with detailed sub-category breakdowns: away-from-home tissue and hygiene, retail tissue and hygiene and total tissue and hygiene. We research 99 countries and produce modelled data where we don’t have local in-country analysts.

  • Company and brand data
  • Historic data and forecasts
  • Annual and quarterly updates
  • Up to 20 years of comparable data
  • Retail and away from home volume and value sales

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Industry analysis and opinions
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

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We help answer your biggest commercial questions. Use our independent and unbiased research to test your instincts and find evidence to support your ideas.

 

Euromonitor’s market research reports are an excellent starting point for understanding a category or market quickly. For more detailed data analytics and insights, Passport is the resource you need.  It offers strategic industry knowledge, tactical data and actionable insights all in one place. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding the leading companies and brands in a category and market. For more detailed data analytics and insights, Passport is the resource you need. Alternatively, if you require custom research our consulting team is ready to help you.

Euromonitor’s market research reports are an excellent starting point for understanding a category or market and the leading companies quickly. For more detailed data analytics and insights, Passport is the resource you need.  You can discover new product launches faster than ever before and track their expansion and withdrawal. Alternatively, if you require custom research our consulting team is ready to help you.

Latest reports from industry experts

World Market for Beauty and Personal Care

The beauty and personal care industry exceeded expectations in 2023, driven by the mass and premium segments, key beauty categories, premiumisation in personal care categories and rising consumption. The largest engines of growth were skin care, Asia Pacific, beauty specialists and e-commerce, and dermocosmetics. Wellness, ingredients and value creation are set to be key trends in 2024, as well as sustainability and artificial intelligence.

Beauty and Personal Care World
Add to cart USD 1,475

World Market for Consumer Health

In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the industry, from sports nutrition’s expansion to lifestyle positionings to the continuing demand for cough and cold remedies in the face of continuing respiratory illness to the rise of multifunctional supplements as a reaction to persistent high prices.

Consumer Health World
Add to cart USD 1,475

World Market for Retail Tissue and Hygiene

As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark growth strategies against geographical characteristics across categories, consumer routines and preferences, and adjacent life stage wellness needs to be better positioned in a still challenging environment.

Tissue and Hygiene World
Add to cart USD 1,475

Beauty and Personal Care in the US

In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather than indulgent or luxu

USA Beauty and Personal Care
Add to cart USD 2,750

Skin Care in Hong Kong, China

The post-pandemic recovery of the tourism industry has played a crucial role in revitalising demand for many beauty products, particularly for skin care, including the largest category of facial care, and the dynamic skin care sets/kits, which are popular gift choices. As inbound tourists have made a notable return to Hong Kong, there has been increasing demand for skin care, helping to drive the category’s strong growth. In particular, this has had a positive impact on premium skin care brands,

Hong Kong, China Skin Care
Add to cart USD 1,195

Sun Care in Australia

In 2024, Australia’s sun care category maintained double-digit growth in current value terms, reflecting its evolution from a seasonal essential to a skin care-adjacent staple. This momentum was driven by continued innovation in multifunctional SPF formats and a heightened consumer focus on skin health. Brands like Ultra Violette led the shift toward so-called ‘skinscreen’ products that combine UV protection with skin care benefits, while retailers such as Adore Beauty expanding SPF-focused offe

Australia Sun Care
Add to cart USD 1,195

Sports Nutrition in the US

Sales of sports nutrition have seen strong growth in 2025 in value and volume terms. Sports nutrition continues to be one of the most dynamic areas of consumer health in the US. This momentum is being driven by a broader consumer focus on health, fitness, and active lifestyles, alongside the introduction of innovative products catering to diverse preferences—such as plant-based, organic, and flavoured options. The category is also attracting increased interest from health and wellness companies

USA Sports Nutrition
Add to cart USD 1,195

NRT Smoking Cessation Aids in the United Kingdom

Retail value sales of nicotine replacement therapy (NRT) smoking cessation aids are set to rise in current term sin the UK in 2025. This growth is being driven by heightened public health awareness, increased government support for cessation programmes, and a growing preference for healthier lifestyles. The NHS’s continued investment in smoking cessation services, alongside the UK Government's “Smokefree 2030” ambition, has played a pivotal role in encouraging smokers to quit. Additionally, the

United Kingdom NRT Smoking Cessation Aids
Add to cart USD 1,195

Dietary Supplements in Mexico

In Mexico in 2025, the dietary supplements category continues to show steady value growth in line with previous years, even as the broader consumer health industry is seeing some slowdown due to cautious spending. This resilience underscores that, for many consumers, supplements remain a health priority - even in periods of economic uncertainty. The sustained demand is driven by several factors, including increasing interest in natural and plant-based formulations, the rise of functional ingredi

Mexico Dietary supplements
Add to cart USD 1,195
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