Join leaders across the absorbent hygiene supply chain at Hygienix™. Discover what's next in sustainable materials, smart technologies, and regulatory trends–all while making the strategic connections that drive business forward.

From biobased materials and circular solutions to AI-powered manufacturing and cutting-edge product testing, Hygienix brings together the best minds and ideas transforming the hygiene space.

Session title: Unpack the Transformative Forces in the Global Disposable Hygiene Industry

Session description: As part of the presentation, we will explore:

• The current state and five-year outlook of the industry, including global and regional outlook
• The underlying drivers and key implications of consumers’ spending priorities, product usage behaviors, health perceptions and treatment approaches including use of digital devices and apps
• Key industry moves responding to consumers’ evolving values and behaviors
• Case studies featuring a crop of boutique lifestyle brands that have fast-tracked growth through agile retail expansion and consumer-resonating innovations

Date and time of the Euromonitor session: 18 November 2025, 11:00–12:00 EST

Name and title of speaker: Liying Qian, Global Industry Manager—Tissue and Hygiene