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Beauty and personal care in 2024: The big picture
In 2024, beauty and personal care in the US experienced a slowdown in retail current value growth, after several years of rapid expansion. Factors such as rising inflation, economic uncertainty, and changing consumer priorities contributed to this deceleration, but easing price growth improved volume growth rates in categories such as deodorants, and hair care. Consumers became more cautious with their spending, focusing on essential items or private label offerings rather than indulgent or luxury beauty products, especially with the impending pressures of US president Donald Trump levying tariffs on exports from China, Mexico, and Canda, which were anticipated to increase the costs of goods for everyday domestic consumers.
2024 key trends
The beauty and personal care industry in the US has always been dynamic, evolving along with changing consumer preferences and technological advances. In 2024, several trends emerged that are shaping the landscape. These trends not only signify changes in products and services, but also reflect the evolving values and priorities of today’s consumers.
Competitive landscape
In 2024, large beauty brands continued to raise the bar in the competitive beauty space, with innovative launches driven by multifunctionality, and science-backed ingredient claims. With the cost-of-living crisis persisting and an uncertain economic outlook, to reach those consumers who otherwise might pull back on beauty spending, companies made strategic decisions when it came to product development in already high-growth brands and acquisitions of premium-oriented brands.
Retail developments
Store-based channels remain key to beauty and personal care sales in the US, representing the majority of distribution in 2024. However, the share of retail offline channels has fallen from a significant 80% in 2019, to just under 60% in 2024. Several distribution channels, such as department stores and pharmacies, have experienced challenges adapting to an evolving market, which has carried over into beauty, ultimately contributing to the downward distribution share of offline retail in recent years.
What next for beauty and personal care?
The future of beauty and personal care in the US will be shaped by several key factors, including the shifting consumer preference towards multifunctional products, technological advances, and the growing intersection with wellness. As consumers become more informed, there is increasing demand for personalised, science-backed solutions tailored to individual skin types, concerns, and preferences. Advances in technology, such as AI-driven skin care analysis and virtual try-ons, will enhance the customer experience by offering more targeted and efficient product recommendations. According to Euromonitor International’s Voice of the Consumer: Beauty Survey, fielded June to July 2024, when asked about their willingness to pay more for premium traits in beauty, US respondents revealed they are most willing to pay 10-20% more for efficacious, science-backed, and personalised solutions regarding premium beauty, such as personalised products based on hair and skin diagnosis, medical endorsement, and proven efficacy/benefits. While these shifts open up opportunities for ingredient innovation, tech-enabled skin and hair analysis, and wellness-focused products, meaningful investments should prioritise genuine value for consumers, with science-backed credibility to justify higher price points. Given the complexity and costs of achieving precise skin and hair diagnostics, building consumer trust through expert guidance, education, and product development will be crucial.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the US
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baby and Child-Specific Products in the US
KEY DATA FINDINGS
Baby and child-specific products witnesses modest growth in 2024, with the strongest increase for baby and child-specific sun care
Inclusivity influences product launches in baby and child-specific hair care
E-commerce continues to gain share
Steady growth anticipated over the forecast period, supported by innovation and more sophisticated formulations
Health and wellness trend will bolster demand for dermocosmetics brands
Gen Alpha’s obsession with skin care could drive the growth of baby and child-specific skin care, but also raises concerns
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in the US
KEY DATA FINDINGS
Strong growth propels ingredient innovation and mind-body positioning
Companies expand scent profiles and capitalise on strong retail partnerships
Bath and shower products for a glowing look and moisturising peak in popularity
Bath and shower products emphasise the mind-body connection
Intimate washes enter retail and expand their line-ups
Premium liquid soaps see growth in retail
Table 22 Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 25 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 26 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 28 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in the US
KEY DATA FINDINGS
Lip products retains star growth status again in 2024, but not enough to lift mass colour cosmetics to growth
Outperforming colour cosmetics brands foster consumer engagement and lead with innovative product development
Retail e-commerce continues making gains, while department stores and pharmacies struggle to keep up
Cautiously optimistic expectations for colour cosmetics in 2025, as economic uncertainty looms and beauty consumption normalises
Skinification, or innovative efforts to blur the lines between colour cosmetics and skin care, will be a must in the forecast period
Digital avenues will remain important for both shopping and engagement
Table 31 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 36 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 37 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 38 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Deodorants in the US
KEY DATA FINDINGS
Deodorants continues to capture consumer dollars in 2024 amidst normalising price conditions
Total body deodorants still on the rise, with additional launches from legacy players’ brand lines
Unique collaborations and formulation angles continue to bring attention to deodorants
Deodorants expected to maintain steady growth over the forecast period
Deodorants anticipated to see additional launches from premium fragrance brands
Deodorant layering: The future of personal scent exploration?
Table 42 Sales of Deodorants by Category: Value 2019-2024
Table 43 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Deodorants: % Value 2020-2024
Table 46 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 48 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in the US
KEY DATA FINDINGS
Depilatories declines as other at-home hair removal methods gain ground
Gillette Venus and Eos capture consumers with experience-driven campaigns and shaving products
Hair removal brands expand into whole body care amidst changing consumer trends
Gen Z drives demand for playful, spa-like hair removal experiences
IPL and epilators will continue to drive the shift away from traditional hair removal
Intimate femcare expands interest in gentle hair removal formats
Table 51 Sales of Depilatories by Category: Value 2019-2024
Table 52 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 54 NBO Company Shares of Depilatories: % Value 2020-2024
Table 55 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 56 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in the US
KEY DATA FINDINGS
Ongoing adoption of fragrances in consumers’ beauty routine continues supporting growth in 2024
Body mists capture the attention of players and consumers across the price spectrum
While department stores struggle, attention is turned towards e-commerce
Positive outlook for fragrances in the forecast period, despite potential for more value-conscious consumers
Brand efforts to focus on exploring the emotional or functional benefits of fragrances
Digital avenues will open doors to build engagement with consumers, but also contribute to a more competitive environment
Table 58 Sales of Fragrances by Category: Value 2019-2024
Table 59 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 60 NBO Company Shares of Fragrances: % Value 2020-2024
Table 61 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 64 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in the US
KEY DATA FINDINGS
Hair care growth remains stable despite slowdowns across beauty and personal care
Category leaders and indie disruptors continue to compete for consumers’ attention through new, innovative, and premium product launches
Hair care distribution continues to be dictated by e-commerce presence and expansion of brands in physical retail
Salon professional hair care expected to outperform overall hair care over the forecast period
Non-hair care beauty and personal care players are entering the hair care space
Innovative scalp care portfolios expected to continue to dominate over the forecast period
Table 66 Sales of Hair Care by Category: Value 2019-2024
Table 67 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 69 NBO Company Shares of Hair Care: % Value 2020-2024
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 71 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 72 LBN Brand Shares of Colourants: % Value 2021-2024
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 74 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 76 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in the US
KEY DATA FINDINGS
Easing growth performances in men’s grooming, especially in men’s shaving
Some brands are moving away from a strict male focus, embracing gender-neutral offerings and unique collaborations
Expanded portfolio distribution through online platforms
Dermocosmetics skin care brands set to benefit from more attention from men, due to gender-neutral positioning and expansive skin care education
Men’s deodorants to witness further innovative scent and fragrance launches
Continued traction in the male celebrity brand space
Table 79 Sales of Men’s Grooming by Category: Value 2019-2024
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 83 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in the US
KEY DATA FINDINGS
Value declines driven by price-sensitive consumers and a desire for multifunctional products
Colgate-Palmolive Co and The Procter & Gamble Co lead oral care, while Church & Dwight Co Inc drives growth
Ingredient-led categories driving innovation in naturals and gut health support
Awareness of gum disease fuels innovation
Sensory experience and visual aesthetic driving interest amongst children and Gen Z consumers
High prices of at-home whitening devices and AI power toothbrushes could hamper growth
Table 88 Sales of Oral Care by Category: Value 2019-2024
Table 89 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 90 Sales of Toothbrushes by Category: Value 2019-2024
Table 91 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 93 NBO Company Shares of Oral Care: % Value 2020-2024
Table 94 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 96 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 97 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 99 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in the US
KEY DATA FINDINGS
Growth slows to low single digits in 2024, amidst normalisation of skin care routines
Dermocosmetics-positioned brands again outperform in 2024, but pressure increases from newcomers leaning into ingredient-driven narratives
Retail e-commerce continues gaining share, while department stores and pharmacies struggle to keep up
Consumers’ purchasing behaviour expected to become more cautious or strategic in the forecast period, moderating the growth of skin care
Longevity trend will continue driving consumers towards dermocosmetic, clinical, or ingredient-led beauty brands
Digitalisation will continue supporting the rise of K-beauty and other international beauty brands
Table 101 Sales of Skin Care by Category: Value 2019-2024
Table 102 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 103 NBO Company Shares of Skin Care: % Value 2020-2024
Table 104 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 106 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 107 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in the US
KEY DATA FINDINGS
Heightened health awareness drives growth for sun protection
Edgewell Personal Care Brands LLC continues to lead sun care in 2024, while dermocosmetics and indie brands gain share
Digitalisation plays a pivotal role
Innovation focusing on value-added features will continue to drive growth in sun care
Advances in self-tanning product formulations to drive growth
Growing emphasis on sustainability and safety considerations present new opportunities for product development and growth
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 NBO Company Shares of Sun Care: % Value 2020-2024
Table 115 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 117 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in the US
KEY DATA FINDINGS
Premium beauty and personal care continues driving industry growth in 2024, supported by the strong performance of fragrances
L'Oréal USA Inc benefits from a strong portfolio in dermocosmetics, helping maintain its leading position in premium beauty and personal care
The ascendancy of health and wellness trends influencing premium categories
Premium beauty and personal care set to outperform mass, with premium brands expected to focus on offering entry-level or accessible products
Healthy ageing and preventive wellness will be key areas of opportunity for companies, with the blurring of beauty and health
Premium beauty and personal care expected to witness further strategic moves to establish value, from innovative product launches to technology
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in the US
KEY DATA FINDINGS
Mass beauty and personal care witnesses modest growth, with highlights being bath and shower and deodorants
Established legacy players dominate, while indie brands are proving to be strong competitors
Private label and dupes satiate cost-conscious consumers, and brands expand into budget retailers and warehouse clubs
Rise of masstige offerings with elevated ingredient formulations to capture consumer dollars
Retailers and brands target new shoppers across the price spectrum
Digitalisation hones-in on immediacy and affordability
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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-
-
- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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-
-
- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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