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Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Beauty and personal care in Mexico achieved steady retail current value growth of 6% in 2025, outperforming the broader economic environment despite a slowdown compared to the previous four years, and lagging behind the rapid expansion seen in some other Latin American countries. The attractiveness of this industry is underpinned by continued population growth, the resilience of essential products, and consumer willingness to invest in premium and innovative products, even as caution prevails in overall spending. Digital transformation has become the central lever for success, with partnerships between leading brands and e-commerce platforms delivering robust engagement and driving strong revenue increases through immersive campaigns and technology-enabled experiences. A strategic focus on premiumisation, masstige offerings, and wellness-driven product development allows brands to address both aspirational and value-conscious shoppers, while investment in digital capabilities and experiential retail is critical to maintaining relevance and capturing future growth. The most successful players are those that can balance operational scale, local manufacturing, and the agility to respond to evolving consumer preferences through innovation in product, channel, and communication.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Mexico
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Mercado Libre and L'oréal Drive Online Sales through Ai-Powered Live Shopping
Chart 2 Ai-Powered Live Shopping Boosts Beauty Sales on Mercado Libre
Fragrances Leads Growth as Premiumisation Accelerates
Ulta and K-Beauty World Shape Routines through Curated Korean Launches and Education
Chart 3 Ulta Mexico Expands Korean Skin Care Access
A Focus on Meeting Consumers' Lifestyle-Driven Needs in New Launches
Chart 4 ISDIN Coverage SPF50+ Blends Make-up, Anti-Ageing, and Sun Protection
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Masstige and Wellness-Driven Innovations to Attract Value-Conscious Shoppers
Chart 8 Analyst Insight for Beauty and Personal Care
Fragrances Yto Sustain Growth Leadership as Premiumisation and Innovation Accelerate
Social Commerce and Digital Content to Drive Consumer Experimentation and Loyalty
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Frabel Expands Production and Digital Strategy to Strengthen Leadership
Investment in a Mexican Brand, and Opportunities Still Evident
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
L'oréal Groupe and Mercado Libre Partnership Accelerates Shift to Digital Shopping
Farmacias Del Ahorro and Tiktok Shop Redefine Experiential Beauty Retail
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Mexico
Key Data Insights
Parents Trade up to Safer Baby Care Products as Population Growth Slows
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Parents Trade up to Safer Baby Care Products as Population Growth Slows
Baby Wipes Anchors Spending While Skin Care Drives Innovation
Ringana Fresh Baby Reshapes Trust with Clean Launch
Chart 22 Gentle Multifunctional Formulae Redefine Clean Beauty
Mustela Demonstrates the Increasing Commitment to Sustainability
Chart 23 Eco-Designed Baby Care through Solid Formats and Circular Ingredients
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Parents Will Demand Credible Claims as Premiumisation Reshapes Spending
Chart 27 Analyst Insight for Baby and Child-Specific Products
Baby Wipes to Maintain Its Lead as Parents Seek Convenience and Reliability
Brands Expected to Prioritise Digital Education to Drive Trust and Loyalty
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Kimberly-Clark De México Loses Share as New Challengers Gain Ground
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Offline Stores Dominate as Parents Seek Convenience
Sintoquim Fosters Innovation through Educational Partnerships and Science-Led Product Design
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real GDP Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025
Bath and Shower in Mexico
Key Data Insights
Eucerin and Nopalera Capture Loyalty as Consumers Look for Holistic Benefits
Chart 40 Key Industry Trends for Bath and Shower
Eucerin and Nopalera Capture Loyalty as Consumers Look for Holistic Benefits
Bar Soap Remains Essential, with a Move to More Natural and Sustainable Products
Chart 41 Nopalera Embodies Conscious Bath and Shower in Mexico
The Clean Reimagined Trend Drives Dynamism for Body Wash/Shower Gel
Chart 42 Clean Reimagined Trend Turns Daily Showers into Skin Rituals
Chart 43 Value Sales 2020-2030
Chart 44 Volume Sales 2020-2030
Chart 45 Value Sales by Category 2025
Brands Likely to Accelerate Refill Innovation to Meet Wellness and Eco Demand
Chart 46 Analyst Insight for Bath and Shower
Social Commerce and Experiential Retail to Reshape Buying Behaviour
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Unilever Expands Hydrating Launches as Loyalty Remains Strong
Chart 49 Company Shares 2025
Chart 50 Brand Shares 2025
Digital-First Brands Accelerate Growth as Offline Channels Lose Share
Chart 51 Retail Channels 2020-2025
Chart 52 Economic Context for Bath and Shower
Chart 53 Real GDP Growth 2020-2030
Chart 54 Inflation 2020-2030
Chart 55 Consumer Context for Bath and Shower
Chart 56 Population 2020-2030
Chart 57 Consumer Expenditure 2020-2030
Chart 58 Population by Generation 2025
Colour Cosmetics in Mexico
Key Data Insights
Mercado Libre Collaborates with L’Oréal to Use Ai to Boost Digital Sales and Engagement
Chart 59 Key Industry Trends for Colour Cosmetics
Mercado Libre Collaborates with L’Oréal to Use Ai to Boost Digital Sales and Engagement
Chart 60 Beauty in a Click: AI Powered Commerce Drives Conversion for L’Oréal on Mercado Libre
Sales of Lip Products Continue to Be Driven by New Launch From Aora
Chart 61 Hot Like Mexico: AORA’s Hybrid Lip Serum Signals the Rise of Clean Reimagined Make-up
Sarelly Inspires New Rituals with New Concept in Mexico City
Chart 62 Beauty Meets Street Culture: La Central SARELLY’s “Market-Style” Flagship in Roma Norte
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Masstige Brands Set to Win Loyalty by Blending Value and Wellness
Limited Editions and Skin-Friendly Products Will Contribute to Growth
Chart 66 Analyst Insight for Colour Cosmetics
Hybrid Products and Digital Communities Will Reshape Consumer Expectations
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Frabel Overtakes Mary Kay as Multifunctionality Drives Loyalty
Opportunities by Meeting Specific Consumer Needs
L’Oréal’S Increasing Stake in Galderma Demonstrates Shift to Science-Led Beauty
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Direct Selling Remains Most Significant Due to Consumer Trust
Retail E-Commerce Grows as Influencers and Online Launches Fuel Growth
Ulta Beauty and Grupo Axo Transform Retail with Hybrid Experiences
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real GDP Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Deodorants in Mexico
Key Data Insights
Differentiated Offerings, Premiumisation, and Population Growth Drive up Value Sales
Chart 79 Key Industry Trends for Deodorants
Differentiated Offerings, Premiumisation, and Population Growth Drive up Value Sales
Deodorant Sprays Maintains Its Lead, but Deodorant Creams Expands Rapidly
Dove and Rexona Redefine Hygiene with Multifunctional, Skin-Caring Innovation
Chart 80 Dove Skin-Caring All Body Deo Launch in Mexico
Chart 81 Rexona Launches All Body Deo to Support Active Lifestyles in Mexico
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Unilever to Focus on Deodorants and Brand Differentiation, Contributing to Continued Growth
Chart 85 Analyst Insight for Deodorants
Companies Expected to Drive Growth with Premium, Wellness-Led Launches
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Unilever Invests in Innovation to Defend Leadership as Procter & Gamble Closes in
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Discounters Extend Reach as Demand for Value Drives Store Expansion
E-Commerce Attracts Young Buyers but Lags behind Store-Based Rivals
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Deodorants
Chart 92 Real GDP Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Deodorants
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Depilatories in Mexico
Key Data Insights
Value Growth Returns, but Volumes Remain under Pressure From Competing Services
Value Growth Returns, but Volumes Remain under Pressure From Competing Services
Nair’S Sensitive-Skin Launches Drive Trials and Repeat Purchases
Chart 98 Clean Reimagined Trend Shifts Depilatories From Hair Removal to Skin Comfort
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Health and Beauty Specialists and E-Commerce to Leverage Trust and Drive Accessible Value
Social Media Will Shape Body Autonomy as Professional Services Intensify the Competition
Sensitive Skin Innovations and Regulatory Compliance Likely to Boost Repeat Purchases
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Nair Boosts Sensitive-Skin Claims
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Tiktok Shop and Omnichannel Strategies Reshape Consumer Purchasing
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Depilatories
Chart 108 Real GDP Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Depilatories
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Fragrances in Mexico
Key Data Insights
Estée Lauder’S Backing of Xinú Elevates Premium and Niche Fragrance Experiences
Chart 114 Key Industry Trends for Fragrances
Estée Lauder’S Backing of Xinú Elevates Premium and Niche Fragrance Experiences
Chart 115 Estée Lauder Invests in Mexican Niche Fragrance Brand Xinú
Loewe’S Eco-Conscious Pop-Up Drives Sustainability and Experiential Retail
Chart 116 Loewe’S Sustainable Pop-Up Brings Fragrance to Life in Polanco
Rare Beauty’S Accessible Design Broadens Appeal through Inclusivity and Self-Expression
Chart 117 Rare Beauty Introduces Inclusive, Flexible Fragrance
Chart 118 Value Sales 2020-2030
Chart 119 Volume Sales 2020-2030
Chart 120 Value Sales by Category 2025
Dossier and Perfumérica Bridge Luxury and Affordability to Attract Younger Shoppers
Chart 121 Analyst Insight for Fragrances
Social Commerce Platforms Set to Expand Exposure to Arabian Scents and Reshape Preferences
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Forecast Value Sales by Category 2025-2030
Betterware De Mexico Consolidates Leadership of Mass Fragrances While Niche Players Disrupt
L’Oréal’S Creed Acquisition to Accelerate Luxury Expansion and Competitive Shifts
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Direct Selling Declines as Digital and Experiential Options Surge
E-Commerce Broadens Access and Intensifies Competition for Premium Fragrances
Chart 126 Retail Channels 2020-2025
Chart 127 Economic Context for Fragrances
Chart 128 Real GDP Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Fragrances
Chart 131 Population 2020-2030
Chart 132 Consumer Expenditure 2020-2030
Chart 133 Population by Generation 2025
Hair Care in Mexico
Key Data Insights
Growth Continues, While Procter & Gamble Connects with Consumers Emotionally
Chart 134 Key Industry Trends for Hair Care
Growth Continues, While Procter & Gamble Connects with Consumers Emotionally
Chart 135 Hair Care as Personal Expression
Dove Delivers Science-Backed Routines for Long-Term Results
Chart 136 Root-Focused Care for Stronger Hair
Consumers Look beyond Cleaning to Multifunctional Products with Added Benefits
Chart 137 Multifunctional Hair Care for Smooth, Manageable Hair
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Masstige Launches to Win Cautious Shoppers as Incomes Rise Slowly
Protective Claims and Digital Engagement to Reshape Consumer Priorities
Chart 141 Analyst Insight for Hair Care
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
Frabel Extends Its Lead with Broad Portfolio and Innovation
Chart 144 Company Shares 2025
Chart 145 Brand Shares 2025
Discounters and Hypermarkets Retain Leadership as Price Drives Purchasing Decisions
Dynamism for Retail E-Commerce as Consumers Can Compare Prices and Access Promotions
Chart 146 Retail Channels 2020-2025
Chart 147 Economic Context for Hair Care
Chart 148 Real GDP Growth 2020-2030
Chart 149 Inflation 2020-2030
Chart 150 Consumer Context for Hair Care
Chart 151 Population 2020-2030
Chart 152 Consumer Expenditure 2020-2030
Chart 153 Population by Generation 2025
Men's Grooming in Mexico
Key Data Insights
Economic Uncertainty Shifts Spending Towards Essentials, While Premium Brands Retain Loyal Buyers
Chart 154 Key Industry Trends for Men's Grooming
Economic Uncertainty Shifts Spending Towards Essentials, While Premium Brands Retain Loyal Buyers
Men's Fragrances Outperforms, with Men's Toiletries Facing Notable Volume Decline
Nivea Men’S Age Defense Launch Drives Growth through Evolving Masculinity and Skin Health Focus
Chart 155 Nivea Men Targets Skin Ageing with Age Defense Skin Care Line
Beardburys Essentials Blends Craft Culture with Grooming Rituals
Chart 156 Beardburys Brings Craft-Inspired Grooming Concept to Mexico
Chart 157 Value Sales 2020-2030
Chart 158 Volume Sales 2020-2030
Chart 159 Value Sales by Category 2025
Younger Men Set to Drive Premiumisation and Digital Adoption for Visible Results
Digital Channels and Influencer Content Will Transform Brand-Consumer Relationships
Chart 160 Analyst Insight for Men's Grooming
Redefining Masculinity Anticipated to Unlock Demand for Holistic Self-Care Routines
Chart 161 Forecast Value Sales 2020-2030
Chart 162 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Unilever Maintain Leadership Even as Innovation Shifts Shares
Chart 163 Company Shares 2025
Chart 164 Brand Shares 2025
Direct Selling Maintains Trust, but Faces Digital Disruption
Retail E-Commerce Accelerates as Shoppers Seek Convenience and Choice
Chart 165 Retail Channels 2020-2025
Chart 166 Economic Context for Men's Grooming
Chart 167 Real GDP Growth 2020-2030
Chart 168 Inflation 2020-2030
Chart 169 Consumer Context for Men's Grooming
Chart 170 Population 2020-2030
Chart 171 Consumer Expenditure 2020-2030
Chart 172 Population by Generation 2025
Oral Care in Mexico
Key Data Insights
Toothpaste Continues to Dominate, but Consumers Increasingly Look for Holistic Care
Chart 173 Key Industry Trends for Oral Care
Toothpaste Continues to Dominate, but Consumers Increasingly Look for Holistic Care
Listerine Redefines Oral Hygiene with Gentle and Sustainable Launch
Chart 174 Listerine Launches Alcohol-Free Watermelon & Mint Mouthwash
Colgate Drives Recyclable Packaging Adoption through Circular Partnerships
Chart 175 Colgate and Vida Circular Promote Circular Economy in Oral Care Packaging
Transparency and Regulatory Compliance Drive Consumer Trust
Chart 176 Value Sales 2020-2030
Chart 177 Volume Sales 2020-2030
Chart 178 Value Sales by Category 2025
Dental Floss Set to Accelerate as Consumers Seek Prevention
Chart 179 Analyst Insight for Oral Care
Digital Consumer Journey Set to Drive Growth for Multi-Benefit Products
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Maintain Leadership through Innovation and Breadth
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Discounters Sees Momentum as Consumers Seek Value and Convenience
Retail E-Commerce and Pharmacies Carve Out Niches in Premium and Specialist Oral Care
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Oral Care
Chart 186 Real GDP Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Oral Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Skin Care in Mexico
Key Data Insights
Facial Care Maintains Its Dominance as Consumers Move to Skin-First Routines
Chart 192 Key Industry Trends for Skin Care
Facial Care Maintains Its Dominance as Consumers Move to Skin-First Routines
Vt Cosmetics Exemplifies Adoption of Asian Skin Care Brands
Chart 193 K-Beauty’S Experiential Entry Points Drive Skin-First Routines in Mexico
Farmacias Del Ahorro Scales Science-Based Longevity and Multifunctionality
Chart 194 Derma by Farmacias Del Ahorro: Scaling Longevity Skin Care through Mass Pharmacies in Mexico
Consumers Expect Safer, Functional Formulae in Skin Care
Chart 195 SkipCare Illustrates Mexico’s Clean Reimagined Shift
Chart 196 Value Sales 2020-2030
Chart 197 Volume Sales 2020-2030
Chart 198 Value Sales by Category 2025
Younger Shoppers Prioritise Prevention as Facial Care Maintains Its Lead
Chart 199 Analyst Insight for Skin Care
Digital Communities and Multifunctional Routines Expected to Reshape Product Innovation
Chart 200 Forecast Value Sales 2020-2030
Chart 201 Forecast Value Sales by Category 2025-2030
Frabel Maintains Its Lead as Science-Led Routines Accelerate
Aora Reshapes Innovation with Sustainability and Cultural Resonance
L’Oréal Acquisition and Targeting Younger Consumers Impact Skin Care Competitive Landscape
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Hypermarkets Extends Its Lead Due to Accessibility and Competitive Pricing
Retail E-Commerce Accelerates as Social Commerce and Marketplaces Thrive
Pop-Up Stores and Livestream Shopping Boosting Engagement and Loyalty
Chart 204 Retail Channels 2020-2025
Chart 205 Economic Context for Skin Care
Chart 206 Real GDP Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Skin Care
Chart 209 Population 2020-2030
Chart 210 Consumer Expenditure 2020-2030
Chart 211 Population by Generation 2025
Sun Care in Mexico
Key Data Insights
Farmacias Del Ahorro Reframes Daily Spf as Essential for Long-Term Skin Health
Chart 212 Key Industry Trends for Sun Care
Farmacias Del Ahorro Reframes Daily Spf as Essential for Long-Term Skin Health
Chart 213 From Seasonal Spf to "Skinspan": Push for Derma Broad Spectrum Sunscreen via Farmacias Del Ahorro
Løoch Drives Eco Innovation, Reshaping Consumer Choices
Chart 214 Sustainable Sun Protection Goes Mainstream in Mexico through Artisanal Brands
Seasons Sets New Standards for Clean, Functional Sun Care
Chart 215 Clean Sensory Sun Care Takes Off in Mexico: Seasons Sun Kiss SPF50 Glitter Mist Leads the Shift
Chart 216 Value Sales 2020-2030
Chart 217 Volume Sales 2020-2030
Chart 218 Value Sales by Category 2025
Dynamic Growth as Sun Care Usage Is Increasingly Year-Round
Hybrid Beauty Routines to Fuel Demand for Science-Backed Daily Spf
Chart 219 Analyst Insight for Sun Care
Chart 220 Forecast Value Sales 2020-2030
Chart 221 Forecast Value Sales by Category 2025-2030
Bdf México and Frabel Reinforce Leadership through Broad Trust and Wide Product Range
Innovation Remains a Key Growth Driver for Brands
Growth Opportunities for Niche Brands in Sun Care, as Seen From Ollie's Expansion
Chart 222 Company Shares 2025
Chart 223 Brand Shares 2025
Offline Retail Sustains Leadership Due to Ability to Consult Staff
Retail E-Commerce Maintains Dynamism as Social Commerce Fuels Discovery and Purchases
New Retail Concepts Set to Reshape Consumer Engagement
Chart 224 Retail Channels 2020-2025
Chart 225 Economic Context for Sun Care
Chart 226 Real GDP Growth 2020-2030
Chart 227 Inflation 2020-2030
Chart 228 Consumer Context for Sun Care
Chart 229 Population 2020-2030
Chart 230 Consumer Expenditure 2020-2030
Chart 231 Population by Generation 2025
Premium Beauty and Personal Care in Mexico
Key Data Insights
Continued Growth Despite a Challenging Economic Environment
Chart 232 Key Industry Trends for Premium Beauty and Personal Care
Continued Growth Despite a Challenging Economic Environment
Premium Fragrances Surges as Aspirational Purchases and Gifting Drive Sales Momentum
Science-Backed Longevity Redefines Consumer Expectations for Visible Anti-Ageing
Chart 233 Lancôme Unveils Absolue Longevity The Soft Cream with PDRN Bio Stimulator
Chart 234 Value Sales 2020-2030
Chart 235 Value Sales by Category 2025
Continued Growth Anticipated as Consumers Value Efficacy and Visible Results
Ai-Driven Diagnostics Set to Reshape How Consumers Choose Premium Solutions
Chart 236 Forecast Value Sales 2020-2030
Chart 237 Forecast Value Sales by Category 2025-2030
Frabel Consolidates Its Leadership While the Competition Heats up
Chart 238 Company Shares 2025
Chart 239 Brand Shares 2025
Chart 240 Economic Context for Premium Beauty and Personal Care
Chart 241 Real GDP Growth 2020-2030
Chart 242 Inflation 2020-2030
Chart 243 Consumer Context for Premium Beauty and Personal Care
Chart 244 Population 2020-2030
Chart 245 Consumer Expenditure 2020-2030
Chart 246 Population by Generation 2025
Mass Beauty and Personal Care in Mexico
Key Data Insights
Rise in Incomes and Population Drive Growth, but Consumers Are Cautious and Selective
Chart 247 Key Industry Trends for Mass Beauty and Personal Care
Rise in Incomes and Population Drive Growth, but Consumers Are Cautious and Selective
Mass Skin Care Leads as Consumers Seek Value and Visible Benefits
Dermocosmetics and Science-Driven Launches Drive Dynamic Growth
Chart 248 L’Oréal Paris Launches Elvive Glycolic Gloss Hair Care Line with Glycolic Acid Technology
Chart 249 Value Sales 2020-2030
Chart 250 Value Sales by Category 2025
Demographic and Economic Trends Set to Drive Continued Growth
Mass Skin Care and Hair Care to Remain the Leaders as Science-Led Launches Sustain Demand
Tiktok Shop to Accelerate Discovery and Purchase as Beauty Brands Target Value Seekers
Chart 251 Forecast Value Sales 2020-2030
Chart 252 Forecast Value Sales by Category 2025-2030
Unilever Leverages Investment and Innovation to Defend Leadership
Retailers Accelerate Growth through Private Label and Dermocosmetics
Chart 253 Company Shares 2025
Chart 254 Brand Shares 2025
Chart 255 Economic Context for Mass Beauty and Personal Care
Chart 256 Real GDP Growth 2020-2030
Chart 257 Inflation 2020-2030
Chart 258 Consumer Context for Mass Beauty and Personal Care
Chart 259 Population 2020-2030
Chart 260 Consumer Expenditure 2020-2030
Chart 261 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
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- Premium Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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-
- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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