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Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Beauty and personal care in the Netherlands demonstrated resilient growth in 2025, supported by consumer confidence amidst moderate inflation and steady economic expansion. This positions the country favourably compared to regional peers, driven by rising per capita expenditure and demographic stability. The industry's appeal stems from consumers’ readiness to invest in premium and science-backed products, particularly in skin care and men’s grooming, alongside a growing preference for sustainability integrated across mass and premium offerings. Leading companies maintain dominance through dynamic brand portfolios, innovation, and strong retail partnerships, while digital channels gain traction, especially for premium categories. Brands succeeding in this environment will prioritise transparency, scientific efficacy, and sustainability, leveraging omnichannel strategies and social media engagement to connect with informed, value-conscious consumers and evolving generational preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the Netherlands
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth Driven by Consumer Willingness to Spend and Digital Innovation
Chart 2 Rituals Gives Wellness Advice
Informed Consumers Show a Willingness to Pay a Premium for Dermocosmetics
Chart 3 Cerave Remains Successful
Brands Leverage Sustainability to Drive Consumer Engagement
Chart 4 Marcel's Green Soap
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers and Economic Factors Fuel Steady Growth in Personal Care Spending
Hair Care to Lead Value While Fragrances Leads Growth Momentum
Sustainability to Remain Influencial in Purchasing Behaviour
Chart 8 What's Next? for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Lead Amid Evolving Competitive Dynamics
Chart 11 Company Shares 2025
Health and Beauty Specialists Lead Distribution as E-Commerce Gains Steady Ground
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in the Netherlands
Key Data Insights
Young Parents Embrace Social Media as Peer Validation Drives Safety-First Preferences
Young Parents Embrace Social Media as Peer Validation Drives Safety-First Preferences
Chart 20 Peer-To-Peer Reviews
Sun Care Drives Value Growth as Sustainability Grows in Importance
Chart 21 Zwitsal's Relaunches
Naïf Leads Trend Adoption with Lifestyle and Eco-Conscious Innovations
Chart 22 Naïf Launches Naïf Kids
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Leading Brands to Shift to Premiumisation Amid Moderate Volume Growth
Safety, Sustainability and Digital Influence to Continue Influencing Buying Behaviour
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Unilever’S Strategic Premiumisation Shifts Market Dynamics and Reduces Share
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Health and Personal Care Stores Lead Distribution Driven by Product Range and Promotions
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in the Netherlands
Key Data Insights
Steady Growth Driven by Lifestyle and Skinification Trends
Steady Growth Driven by Lifestyle and Skinification Trends
Body Wash/Shower Gel Dominates Retail Value Amid Diverse Consumer Preferences
Albert Heijn’S Refill-First Range Exemplifies Sustainability’S Rising Impact
Chart 38 Ah Care Launches Private Label Range
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Steady Growth to Be Supported by Skinification and Hygiene Awareness
Brands Innovate with Sustainability and Premiumisation to Reshape Consumer Engagement
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Rituals and Unilever Shape Landscape Concentration Amid Shifting Shares
Green Soap’S Eco-Approach and Lifestyle Branding Fuel Rapid Growth
Chart 44 Company Shares 2025
Chart 45 Brand Shares 2025
Health and Beauty Specialists and Supermarkets Maintain Lead Driven by Promotions and Assortment
Chart 46 Retail Channels 2020-2025
Chart 47 Economic Context for Bath and Shower
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Bath and Shower
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Colour Cosmetics in the Netherlands
Key Data Insights
Brands Leverage Social Commerce to Boost Product Virality and Sales
Brands Leverage Social Commerce to Boost Product Virality and Sales
Chart 54 Kiko Milano's Seasonal Range
Expanding Sustainable Makeup Ranges Meet Growing Eco-Conscious Demand
Chart 55 Hema Sustainability Focus
Brands Target Cultural Identity and Natural Aesthetics with Limited-Edition Launch
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Rising Value Sales Driven by Skin-Friendly Innovation and Hybrid Products
Brands Integrate Sustainability and Ai to Personalise Experiences and Foster Loyalty
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Forecast Value Sales by Category 2025-2030
L’Oréal and Cosnova Lead with Contrasting Share Dynamics and Strategic Positioning
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Specialists Retain Dominance While Social Commerce Shapes Retail Trends
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Colour Cosmetics
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Colour Cosmetics
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Deodorants in the Netherlands
Key Data Insights
Steady Value Growth Amid Volume Decline Driven by Premiumisation and Consumer Caution
Steady Value Growth Amid Volume Decline Driven by Premiumisation and Consumer Caution
Brands Drive Sustainability Shift with Refillable and Skin-Friendly Solutions
Chart 71 Wild's Refillable Deodorants
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Sustainable Product Innovation to Continue Driving Growth
Deodorant Sprays Maintain Dominance While Sticks Lead Value Growth
Ingredient Transparency to Reshape Product Strategies and Channels
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Strategic Brand Performance
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Specialists Gain Share as Supermarkets Face Pressure Amid Shifting Distribution
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Deodorants
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Deodorants
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025
Depilatories in the Netherlands
Key Data Insights
Steady Decline in Retail Value and Volume Amid Shifting Consumer Preferences
Chart 87 Philips Lumea Depilatory
Steady Decline in Retail Value and Volume Amid Shifting Consumer Preferences
Brands Leverage Inclusive Campaigns and Personalised Solutions to Engage Diverse Consumers
Chart 88 My Skin My Way Campaign
Chart 89 Value Sales 2020-2030
Chart 90 Volume Sales 2020-2030
Chart 91 Value Sales by Category 2025
Modest Growth Expected Amid Evolving Consumer Preferences and Economic Support
Hair Removers/Bleaches to Remain Best Performing with Premiumisation Driving Niche Growth
Technology Adoption to Reshape Consumer Behaviour and Industry Dynamics
Chart 92 Forecast Value Sales 2020-2030
Chart 93 Forecast Value Sales by Category 2025-2030
Leading Companies Defend Dominance Amid Rising Private Label Options
Chart 94 Company Shares 2025
Chart 95 Brand Shares 2025
Specialists Lead Distribution While E-Commerce Expands Share
Chart 96 Retail Channels 2020-2025
Chart 97 Economic Context for Depilatories
Chart 98 Real Gdp Growth 2020-2030
Chart 99 Inflation 2020-2030
Chart 100 Consumer Context for Depilatories
Chart 101 Population 2020-2030
Chart 102 Consumer Expenditure 2020-2030
Chart 103 Population by Generation 2025
Fragrances in the Netherlands
Key Data Insights
Social Media Expansion Fuels Growth Amid Steady Economic Expansion
Chart 104 Key Industry Trends for Fragrances
Social Media Expansion Fuels Growth Amid Steady Economic Expansion
Chart 105 Xo Khloé Fragrance in Europe
Fragrance Layering and Accessible Luxury Fuels Premium Growth
Chart 106 Viktor & Rolf Spicebomb Metallic Musk
International Brands Infuse Asian Aromas to Capture Consumers
Chart 107 Kenzo Flower Ikebana Indigo
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Consumers to Continue Embracing Premium Lifestyle Fragrances Amid Rising Spending
Premium Fragrances to Lead Growth Driven by Social Media's Influence
Shifting Male Attitudes to Reshape Fragrance Demand and Sales
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions Amid Fragmented Competitive Landscape
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Health and Beauty Specialists Drive Fragrance Sales with Targeted Online Growth
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Fragrances
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Fragrances
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Hair Care in the Netherlands
Key Data Insights
Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Premiumisation and Social Media Strategies Boost Innovative Hair Care Launches
Chart 123 L'oréal Elvive Fiber Booster
Salon Professional Hair Care Leads Value While Refill Pouches Innovate Sustainable Choices
Chart 124 Albert Heijn Care Range
Chart 125 Value Sales 2020-2030
Chart 126 Volume Sales 2020-2030
Chart 127 Value Sales by Category 2025
Brands to Emphasise Targeted Solutions and Multi-Step Routines
Salon Professional Hair Care to Maintain Largest Value Share with Steady Expansion
Technological Innovation and Social Media to Reshape Product Demand
Chart 128 Forecast Value Sales 2020-2030
Chart 129 Forecast Value Sales by Category 2025-2030
L’Oréal and Henkel Strengthen Positions Amid Evolving Competitive Dynamics
Chart 130 Company Shares 2025
Chart 131 Brand Shares 2025
Health and Beauty Specialists and Supermarkets Lead Distribution with Focused Product Appeal
Chart 132 Retail Channels 2020-2025
Chart 133 Economic Context for Hair Care
Chart 134 Real Gdp Growth 2020-2030
Chart 135 Inflation 2020-2030
Chart 136 Consumer Context for Hair Care
Chart 137 Population 2020-2030
Chart 138 Consumer Expenditure 2020-2030
Chart 139 Population by Generation 2025
Men's Grooming in the Netherlands
Key Data Insights
Steady Sales Growth Driven by Fragrances and Lifestyle Trends
Steady Sales Growth Driven by Fragrances and Lifestyle Trends
Axe and Unilever Leverage Influencers and Athletes to Shift Perceptions and Boost Engagement
Chart 140 Unilever Partners with Manchester City
Chart 141 Value Sales 2020-2030
Chart 142 Volume Sales 2020-2030
Chart 143 Value Sales by Category 2025
Consumers Expected to Embrace Sophisticated Grooming, Driving Steady Value Growth
Men’S Fragrances to Surge in Value as Toiletries Remain Essential
Health Trends and Unisex Appeal to Reshape Men’S Grooming Landscape
Chart 144 Forecast Value Sales 2020-2030
Chart 145 Forecast Value Sales by Category 2025-2030
Leading Companies Navigate Format Shifts to Maintain Dominance
Chart 146 Company Shares 2025
Chart 147 Brand Shares 2025
Health and Beauty Specialists Maintain Dominance through Loyalty and Broad Appeal
Chart 148 Retail Channels 2020-2025
Chart 149 Economic Context for Men's Grooming
Chart 150 Real Gdp Growth 2020-2030
Chart 151 Inflation 2020-2030
Chart 152 Consumer Context for Men's Grooming
Chart 153 Population 2020-2030
Chart 154 Consumer Expenditure 2020-2030
Chart 155 Population by Generation 2025
Oral Care in the Netherlands
Key Data Insights
Netherlands Oral Care Growth Reflects Mature yet Value-Driven Demand
Netherlands Oral Care Growth Reflects Mature yet Value-Driven Demand
Premium Oral Care Products Drive Sales Led by Dental Floss and Toothpaste
Chart 156 Gum Educates Consumers
Chart 157 Value Sales 2020-2030
Chart 158 Volume Sales 2020-2030
Chart 159 Value Sales by Category 2025
Consumers to Drive Value Growth through Health and Beauty Focus
Premium Toothpaste and Dental Floss to Lead Growth Amid Denture Care Decline
Digitalisation to Reshape Oral Care Business Strategies
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Modest Share Shifts
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as Retail E-Commerce Highlights Convenience
Chart 164 Retail Channels 2020-2025
Chart 165 Economic Context for Oral Care
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Oral Care
Chart 169 Population 2020-2030
Chart 170 Consumer Expenditure 2020-2030
Chart 171 Population by Generation 2025
Skin Care in the Netherlands
Key Data Insights
Longevity and Dermocosmetics Drive Confident Skin Health Spending
Chart 172 Key Industry Trends for Skin Care
Longevity and Dermocosmetics Drive Confident Skin Health Spending
Chart 173 La Roche-Posay B5 Range
Clean Reimagined Inspires Wellness-Focus Innovation and Growth
Chart 174 Therme Body Lotion
Lifestyle-Driven Beauty Emphasises Product Effectiveness
Chart 175 Nivea Luminous630
Chart 176 Value Sales 2020-2030
Chart 177 Volume Sales 2020-2030
Chart 178 Value Sales by Category 2025
Consumers to Prioritise Advanced Skin Health Solutions Driving Sustained Growth
Facial Care to Lead Growth Momentum Supported by Dermocosmetics
Chart 179 What's Next? for Skin Care
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Beiersdorf and L'oréal Solidify Leadership Amid Moderate Market Concentration
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Health and Beauty Specialists Expand Presence as Mainstream Retailers Boost Dermocosmetic Access
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Skin Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Skin Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Sun Care in the Netherlands
Key Data Insights
Premium Sun Care Drives Growth Amid Warm Weather and Rising Prices
Premium Sun Care Drives Growth Amid Warm Weather and Rising Prices
Adult Sun Care Leads with Science-Driven Innovation and Protection
Chart 192 Nivea Citracell Protect
Brands Enhance Sustainability and Long-Term Skin Protection
Chart 193 Value Sales 2020-2030
Chart 194 Volume Sales 2020-2030
Chart 195 Value Sales by Category 2025
Consumers’ Growing Awareness and Economic Growth to Support Steady Sun Care Expansion
Premium Sun Care to Drive Value Growth While Adult Sun Care Leads in Size
Innovation and Hybridisation Will Continue to Shape Product Development with Mixed Business Implications
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
Beiersdorf and L'oréal Consolidate Leadership Amid Moderate Market Concentration
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Health and Beauty Specialists Lead Sales While Retail E-Commerce Records Growth
Chart 200 Retail Channels 2020-2025
Chart 201 Economic Context for Sun Care
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Sun Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Premium Beauty and Personal Care in the Netherlands
Key Data Insights
Premium Brands Accelerate Growth Supported by Rising Consumer Expenditure and Population
Premium Brands Accelerate Growth Supported by Rising Consumer Expenditure and Population
Premium Colour Cosmetics Dominate with Broad Appeal While Baby and Child-Specific Products Show Fastest Growth
Vichy Leads Longevity Innovation with Science-Driven Dermocosmetic Launch Boosting Category Appeal
Chart 208 Vichy Neovadiol Longevity Cream
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Steady Growth to Be Driven by Consumer Sophistication and Economic Resilience
Premium Fragrances to Solidify Leadership Amid Evolving Consumer Demands
Leading Brands to Leverage Innovation and Omnichannel Strategies to Capture Growth
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Rituals Drives Growth as Top Companies Experience Share Shifts
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Premium Beauty and Personal Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Premium Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Mass Beauty and Personal Care in the Netherlands
Key Data Insights
Mass Beauty and Personal Care Sales Advance Amid Premiumisation and Price Growth
Mass Beauty and Personal Care Sales Advance Amid Premiumisation and Price Growth
Mass Hair Care Leads Sales While Mass Adult Sun Care Grows Fastest
Dove Advances Sustainability with New Recyclable Deodorant Packaging
Chart 222 Dove Advanced Care
Chart 223 Value Sales 2020-2030
Chart 224 Value Sales by Category 2025
Consumers to Extend Beauty Routines, Driving Value Growth Despite Price Fatigue
Mass Hair Care to Remain Dominant While Skin Care Products Grow Fastest
Dermocosmetics and Premiumisation to Continue Reshaping Product Offerings and Competition
Chart 225 Forecast Value Sales 2020-2030
Chart 226 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Shifting Competitive Dynamics
Chart 227 Company Shares 2025
Chart 228 Brand Shares 2025
Chart 229 Economic Context for Mass Beauty and Personal Care
Chart 230 Real Gdp Growth 2020-2030
Chart 231 Inflation 2020-2030
Chart 232 Consumer Context for Mass Beauty and Personal Care
Chart 233 Population 2020-2030
Chart 234 Consumer Expenditure 2020-2030
Chart 235 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
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