Beauty and Personal Care in Cameroon
Beauty and personal care in 2024: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Baby and Child-Specific Products in Cameroon
Affordability and age-specific priorities drive sales in baby and child-specific products
Biopharma maintains lead, while LANA-BIO sees strong growth
Other non-grocery retailers remain the channel of choice for baby and child-specific products.
Sales will continue to be supported by baseline demand, with ongoing polarisation expected
Multipack offerings ("gamme") will continue to offer a convenient and cost-effective solution for parents
A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Cameroon
Sales driven by demand for functional bath and shower products to allieviate prevalence of skin conditions
Unilever maintains company lead over close competitor Colgate-Palmolive, with the latter leading in brand terms
Beauty specialist retailers maintain leading channel place, while supermarkets grow their share
Functional bath and shower products to drive growth across the forecast period
Improved affordability, availability, and innovation could boost demand for shower gel
Key innovations in bath and shower products with feature functional benefits
Table 21 Sales of Bath and Shower by Category: Value 2019-2024
Table 22 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 24 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 25 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 27 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Cameroon
E-commerce and social media fuel growth in colour cosmetics
Gemey Maybelline Garnier takes the lead, thanks to portfolio of products meeting the nude makeup trend
Beauty specialist retailers maintain leading distribution place
Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
The quest to stand out with flawless makeup to drives “baddy beauty” trend
Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
Table 30 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
Deodorants in Cameroon
Deodorants remain necessary due to climate conditions, with sprays as the most popular
Unilever maintains company lead thanks to affordable, long-lasting, and diverse range of products
Beauty specialist retailers leverage digital platforms to strengthen their sales
Ongoing growth expected, as local consumers continue to seek long-lasting solutions for sweat management
Focus expected to remain on key attributes, with few new trends expected
Untapped potential remains — will this be realised?
Table 39 Sales of Deodorants by Category: Value 2019-2024
Table 40 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 42 NBO Company Shares of Deodorants: % Value 2020-2024
Table 43 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 45 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Cameroon
Slow growth driven by razors and blades, in an underdeveloped market
Gilette maintains its company lead, but is pipped to the post by Bic Miss in brand terms
Beauty specialists maintain the strongest sales, while supermarkets continue to grow their share
Depilatories set to see ongoing growth, while cultural norms limit innovation
Concerns over shaving bumps may spark a potential shift towards depilatory creams
Waxing creams/gels poised as a potential solution for younger women
Table 48 Sales of Depilatories by Category: Value 2019-2024
Table 49 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Depilatories: % Value 2020-2024
Table 51 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 52 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Cameroon
Mass fragrances lead growth, driven by local brands and increased imports
Beautimatic maintains lead in fragrances, with Smart Collection hot on its heels
Beauty specialist retailers enhance channel sales with in-store experiences, while e-commerce continues to grow
Rising personal hygiene and grooming will continue to drive sales of fragrances
The role of social media, digital culture, and authenticity in premium fragrances
Personalisation and local innovation will support trends
Table 54 Sales of Fragrances by Category: Value 2019-2024
Table 55 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Fragrances: % Value 2020-2024
Table 57 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 60 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Cameroon
Wig culture drives demand for shampoos and styling gels, while conditioners and relaxants decline
Dark & Lovely remains popular thanks to catering to local hair care needs
Beauty specialist retailers lead hair care sales, with hair salons seeing growth driven by wig culture
Wig culture will continue to shape trends in hair care over the forecast period
Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
Table 62 Sales of Hair Care by Category: Value 2019-2024
Table 63 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 65 NBO Company Shares of Hair Care: % Value 2020-2024
Table 66 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 70 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Cameroon
Cultural norms stifle growth in men’s grooming, while men’s shaving dominates
The Gillette Co maintains top company place but is pipped to the post by Bic from ICRAFON in brand terms.
Beauty specialist retailers maintain lead, while e-commerce grows as companies leverage digital platforms
Shifting cultural norms and emerging trends herald ongoing steady growth
The rise of braids in Cameroon’s youth culture could herald demand for specialised products
Market dynamics anticipated to influence men’s grooming
Table 73 Sales of Men’s Grooming by Category: Value 2019-2024
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 77 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Cameroon
Robust value growth in oral care triggered by rise in toothpaste prices, while volume remains low
Colgate Palmolive strengthens lead over Unilever through innovation and digital engagement
Small local grocers lead due neighbourhood proximity, while supermarkets grow their share
Product innovation and variety to be at the heart of value growth over the forecast. period
Rising demand for teeth whitening products expected
Natural and sustainable innovations will be welcomed by local consumers
Table 82 Sales of Oral Care by Category: Value 2019-2024
Table 83 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 84 Sales of Toothbrushes by Category: Value 2019-2024
Table 85 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 87 NBO Company Shares of Oral Care: % Value 2020-2024
Table 88 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 89 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Cameroon
Skin care thrives on local innovations and social media influence, while facing challenges from counterfeit products
Biopharma maintains lead, while LANA enjoys strong growth
Beauty specialist retailers lead for trust and expertise, while e-commerce benefits from social media influence
Local brands will continue to benefit from affordability, with cleansers set to remain popular
E-commerce, social media, and digital platforms will continue to drive trends
The rise of tailored, organic, skin care solutions
Table 93 Sales of Skin Care by Category: Value 2019-2024
Table 94 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 95 NBO Company Shares of Skin Care: % Value 2020-2024
Table 96 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 98 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Cameroon
Demand for organic and high-quality products drives growth, offset by counterfeit concerns
Affluent consumer distrust around authenticity and local skincare innovation drive trends
Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
Demand for premium baby care products will continue
Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Cameroon
Affordability and evolving skin care routines drive growth in mass beauty and personal care
Les Laboratoires Biopharma maintains lead thanks to strength of its portfolio, while LANA sees growth driven by low-cost and diversification strategies
Consumer behaviour adapts to evolving trends and industry movements
Ongoing growth for mass brands thanks to baseline demand, but some challenges remain
Anticipated heightened price sensitivity to drive demand of core mass beauty and personal care
Innovations focussed on local needs set to help drive sales
Table 106 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 107 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 108 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 109 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 110 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029