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Beauty and personal care in 2024: The big picture
Beauty and personal care saw steady volume growth in Cameroon in 2024, with value growth higher and also showing a stable performance. Key drivers to sales across beauty and personal care include rising demand for beauty products with organic and functional ingredients, such as charcoal, moringa (moringa oleifera, also known as the “tree of life” or “miracle tree,” classified as an important herbal plant due to its medicinal and non-medicinal benefits) and aloe for bar soap, snail slime in skin care products, and charcoal for oral care products.
2024 key trends
Bold claims on are on full display on the packaging of beauty and personal care products in Cameroon, which is helping to shape consumer preferences. For example, due to continuous public backlash on skin depigmentation, companies like Les Laboratoires Biopharma SA, which have a presence in skin lightening products, are now using words like “illuminating” and “radiating” instead of “eclairssisante” (lightening), showing that the marketing message has changed from skin lightening to improved skin tone and radiance.
Competitive landscape
Beauty and personal care is a highly fragmented category in Cameroon, with Les Laboratoires Biopharma SA in the top company place. The player is supported by its affordable baby personal care lines, Moby Bébé and Kidou Bébé, and its lightening creams in skin care such as Rapid Clair. Moby Bébé remains one of the most affordable and trusted baby brands in the country and further drove brand awareness by doing a one-month promotional campaign in the Q4 2024 called The Moby Mamon Tour. It visited 15 maternity hospitals, in support of new mothers, and distributed the Moby Bébé brand.
Retail developments
Beauty specialists is the leading distribution channel for beauty and personal care in Cameroon, offering a curated selection of beauty and personal care products that cater to diverse consumer needs. Cameroonian consumers have trust in these retailers, making them a number one choice. Such stores also dominate in sheer volume terms and are strategically positioned in-and-around urban areas, providing easy access. Additionally, in-store services like consultations are very appealing to a lot of consumers who seek expertise on which beauty products to buy based on their specific needs. This personalised experience sets beauty specialists apart, as this style of shopping experience builds trust and loyalty with customers who value tailored recommendations for their unique beauty needs. Beauty retailers in Cameroon typically operate smaller stores, often structured as individual and legal businesses (ETs) rather than chain outlets. With thousands of these independent stores across the country, it is challenging to rank leading beauty specialist retailer outlets.
What next for beauty and personal care?
Sales of beauty and personal care in Cameroon are set to rise in both value and volume terms over the forecast period, at a low and steady pace. As prices stabilise and inflationary pressures ease, volume sales are expected to increase, while value growth will be more stable due the impact of lower retail selling prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Cameroon
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baby and Child-Specific Products in Cameroon
KEY DATA FINDINGS
Affordability and age-specific priorities drive sales in baby and child-specific products
Biopharma maintains lead, while LANA-BIO sees strong growth
Other non-grocery retailers remain the channel of choice for baby and child-specific products.
Sales will continue to be supported by baseline demand, with ongoing polarisation expected
Multipack offerings ("gamme") will continue to offer a convenient and cost-effective solution for parents
A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Cameroon
KEY DATA FINDINGS
Sales driven by demand for functional bath and shower products to allieviate prevalence of skin conditions
Unilever maintains company lead over close competitor Colgate-Palmolive, with the latter leading in brand terms
Beauty specialist retailers maintain leading channel place, while supermarkets grow their share
Functional bath and shower products to drive growth across the forecast period
Improved affordability, availability, and innovation could boost demand for shower gel
Key innovations in bath and shower products with feature functional benefits
Table 21 Sales of Bath and Shower by Category: Value 2019-2024
Table 22 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 24 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 25 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 27 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Cameroon
KEY DATA FINDINGS
E-commerce and social media fuel growth in colour cosmetics
Gemey Maybelline Garnier takes the lead, thanks to portfolio of products meeting the nude makeup trend
Beauty specialist retailers maintain leading distribution place
Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
The quest to stand out with flawless makeup to drives “baddy beauty” trend
Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
Table 30 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
Deodorants in Cameroon
KEY DATA FINDINGS
Deodorants remain necessary due to climate conditions, with sprays as the most popular
Unilever maintains company lead thanks to affordable, long-lasting, and diverse range of products
Beauty specialist retailers leverage digital platforms to strengthen their sales
Ongoing growth expected, as local consumers continue to seek long-lasting solutions for sweat management
Focus expected to remain on key attributes, with few new trends expected
Untapped potential remains — will this be realised?
Table 39 Sales of Deodorants by Category: Value 2019-2024
Table 40 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 42 NBO Company Shares of Deodorants: % Value 2020-2024
Table 43 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 45 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Cameroon
KEY DATA FINDINGS
Slow growth driven by razors and blades, in an underdeveloped market
Gilette maintains its company lead, but is pipped to the post by Bic Miss in brand terms
Beauty specialists maintain the strongest sales, while supermarkets continue to grow their share
Depilatories set to see ongoing growth, while cultural norms limit innovation
Concerns over shaving bumps may spark a potential shift towards depilatory creams
Waxing creams/gels poised as a potential solution for younger women
Table 48 Sales of Depilatories by Category: Value 2019-2024
Table 49 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 50 NBO Company Shares of Depilatories: % Value 2020-2024
Table 51 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 52 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Cameroon
KEY DATA FINDINGS
Mass fragrances lead growth, driven by local brands and increased imports
Beautimatic maintains lead in fragrances, with Smart Collection hot on its heels
Beauty specialist retailers enhance channel sales with in-store experiences, while e-commerce continues to grow
Rising personal hygiene and grooming will continue to drive sales of fragrances
The role of social media, digital culture, and authenticity in premium fragrances
Personalisation and local innovation will support trends
Table 54 Sales of Fragrances by Category: Value 2019-2024
Table 55 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 56 NBO Company Shares of Fragrances: % Value 2020-2024
Table 57 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 60 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Cameroon
KEY DATA FINDINGS
Wig culture drives demand for shampoos and styling gels, while conditioners and relaxants decline
Dark & Lovely remains popular thanks to catering to local hair care needs
Beauty specialist retailers lead hair care sales, with hair salons seeing growth driven by wig culture
Wig culture will continue to shape trends in hair care over the forecast period
Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
Table 62 Sales of Hair Care by Category: Value 2019-2024
Table 63 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 65 NBO Company Shares of Hair Care: % Value 2020-2024
Table 66 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 70 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Cameroon
KEY DATA FINDINGS
Cultural norms stifle growth in men’s grooming, while men’s shaving dominates
The Gillette Co maintains top company place but is pipped to the post by Bic from ICRAFON in brand terms.
Beauty specialist retailers maintain lead, while e-commerce grows as companies leverage digital platforms
Shifting cultural norms and emerging trends herald ongoing steady growth
The rise of braids in Cameroon’s youth culture could herald demand for specialised products
Market dynamics anticipated to influence men’s grooming
Table 73 Sales of Men’s Grooming by Category: Value 2019-2024
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 77 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Cameroon
KEY DATA FINDINGS
Robust value growth in oral care triggered by rise in toothpaste prices, while volume remains low
Colgate Palmolive strengthens lead over Unilever through innovation and digital engagement
Small local grocers lead due neighbourhood proximity, while supermarkets grow their share
Product innovation and variety to be at the heart of value growth over the forecast. period
Rising demand for teeth whitening products expected
Natural and sustainable innovations will be welcomed by local consumers
Table 82 Sales of Oral Care by Category: Value 2019-2024
Table 83 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 84 Sales of Toothbrushes by Category: Value 2019-2024
Table 85 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 87 NBO Company Shares of Oral Care: % Value 2020-2024
Table 88 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 89 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 91 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Cameroon
KEY DATA FINDINGS
Skin care thrives on local innovations and social media influence, while facing challenges from counterfeit products
Biopharma maintains lead, while LANA enjoys strong growth
Beauty specialist retailers lead for trust and expertise, while e-commerce benefits from social media influence
Local brands will continue to benefit from affordability, with cleansers set to remain popular
E-commerce, social media, and digital platforms will continue to drive trends
The rise of tailored, organic, skin care solutions
Table 93 Sales of Skin Care by Category: Value 2019-2024
Table 94 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 95 NBO Company Shares of Skin Care: % Value 2020-2024
Table 96 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 98 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Cameroon
KEY DATA FINDINGS
Demand for organic and high-quality products drives growth, offset by counterfeit concerns
Affluent consumer distrust around authenticity and local skincare innovation drive trends
Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
Demand for premium baby care products will continue
Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Cameroon
KEY DATA FINDINGS
Affordability and evolving skin care routines drive growth in mass beauty and personal care
Les Laboratoires Biopharma maintains lead thanks to strength of its portfolio, while LANA sees growth driven by low-cost and diversification strategies
Consumer behaviour adapts to evolving trends and industry movements
Ongoing growth for mass brands thanks to baseline demand, but some challenges remain
Anticipated heightened price sensitivity to drive demand of core mass beauty and personal care
Innovations focussed on local needs set to help drive sales
Table 106 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 107 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 108 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 109 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 110 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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