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Beauty and personal care in 2024: The big picture
Beauty and personal care continued to see retail current value growth in Japan in 2024, with different growth factors observed in the premium and mass segments. Premium beauty and personal care grew due to department stores strengthening their beauty portfolios, and also the entry and category expansion of luxury brands in the Japanese market. In 2024, skin care and colour cosmetics grew thanks to hit hero products and price adjustments by premium brands. Fragrances also grew strongly, supported by the popularity of premium products, the expansion of promotions, and new user acquisition – pushed by active social media communities and celebrity endorsements.
2024 key trends
Skin care remained the largest category within beauty and personal care in Japan in value terms in 2024, and continued its growth path. Rising awareness of self-care amongst consumers particularly boosted sales of special care items such as face masks and anti-agers. Consumers were also increasingly interested in medical treatments such as lasers, peels, needles, and thermo fractional treatments for improving and preventing skin problems. As the habit of regularly undergoing these treatments has spread, skin care products with a similar concept or approach to beauty medical treatments, or items that maintain the effects of such treatments, are emerging in the market. Meanwhile, some consumers are reluctant to use such treatments due to concerns about over-stimulation of the skin. External environmental factors such as climate change, UV rays, blue light, pollen, airborne particles, stress, and irregular lifestyles have made the skin’s barrier more vulnerable, leading to increased attention to dermocosmetics brands, which not only offer low irritation formulations, but also provide solutions to address changes in the external environment.
Competitive landscape
Shiseido was the leading company within beauty and personal care in Japan in value terms in 2024, and saw dynamic sales growth in this year, returning to a double-digit share. The company has a presence across a number of beauty and personal care categories with brands including Elixir, Clé de Peau Beauté, and Maquillage, amongst many others. Despite its strong sales increase, it was players such as Vernal, Dr.LuLuLun, and Guerlain which saw the strongest increases, from a low base.
Retail developments
In 2024, pharmacies remained the leading distribution channel for beauty and personal care products in Japan in value terms, closely followed by health and personal care stores, and both these players saw the strongest share growth in 2024, along with department stores.
What next for beauty and personal care?
Beauty and personal care in Japan is set to see a low positive retail value CAGR at constant 2024 prices over the forecast period. However, with long-term population decline, beauty and personal care in Japan is not projected to return to its 2019 level of sales in the forecast period. Some categories, such as colour cosmetics, are not expected to regain their previous popularity, which will hamper recovery. However, others, such as sun care and fragrances, have seen an increase in users, and have already returned to their 2019 levels of sales. They are also set to continue growing, with fragrances standing out with the highest growth rate. Moreover, the premiumisation trend is set to continue, with a notable increase in the unit prices of products likely to contribute to growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Japan
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baby and Child-Specific Products in Japan
KEY DATA FINDINGS
Baby and child-specific products sees stability in 2024
Strategic brand expansion
Expansion of fragrances and sun care to products for children
Emerging skin care trends for young children in Japan
Engaging parents in promotions
Shifting focus from baby products to pet products in ageing societies
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Japan
KEY DATA FINDINGS
Resilient growth for bath and shower in 2024
Holistic approach in bath and shower products
Elevating emotional value
Adapting to demographic shifts and the competition
Addressing women’s health issues as economic and social opportunities
Shifting focus to B2B amidst population decline
Table 22 Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 25 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 26 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 28 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Japan
KEY DATA FINDINGS
Continued resurgence for colour cosmetics in 2024
Shifting make-up preferences in the post-mask era
Adapting to full-face make-up with skin care benefits
Sustained growth despite challenges
Rising demand for multifunctional colour cosmetics with UV and skin care benefits
Elevated demand for professional colour cosmetics and tools
Table 31 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 36 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 37 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 38 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Deodorants in Japan
KEY DATA FINDINGS
Rising demand for innovative deodorants in the extended summer heat
The changing demands of consumers impact new product development
Enhancing consumer literacy in deodorant selection
Adapting to climate change: A boost for deodorants
Expanding awareness of deodorants: Full-body odour control solutions
Innovative deodorant products, and competition from outside of deodorants
Table 42 Sales of Deodorants by Category: Value 2019-2024
Table 43 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Deodorants: % Value 2020-2024
Table 46 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 48 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Japan
KEY DATA FINDINGS
Portable products drive growth
Innovative branding and product strategies
Availability of razors and blades for specific body parts increases
Value addition and international expansion to fuel growth
Addressing women’s health issues
Tapping into a new market
Table 51 Sales of Depilatories by Category: Value 2019-2024
Table 52 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 54 NBO Company Shares of Depilatories: % Value 2020-2024
Table 55 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 56 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Japan
KEY DATA FINDINGS
Particularly strong growth for premium fragrances in 2024
Luxury brands drive growth in premium fragrances
Rising interest in fragrance events at department stores
Sustained growth for fragrances in 2025 and beyond
Intensifying competition in fragrances
Innovations in fragrance formats
Table 58 Sales of Fragrances by Category: Value 2019-2024
Table 59 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 60 NBO Company Shares of Fragrances: % Value 2020-2024
Table 61 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 64 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Japan
KEY DATA FINDINGS
Specialised styling products gain favour
High-end mass hair care products gain momentum in health and personal care stores
New hair care products address colouring and damage trends
Salon-endorsed brands and comprehensive hair care solutions
Introducing pre-shampoo and enhanced drying routines
Integrating scalp and UV care into hair care products
Table 66 Sales of Hair Care by Category: Value 2019-2024
Table 67 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 69 NBO Company Shares of Hair Care: % Value 2020-2024
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 71 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 72 LBN Brand Shares of Colourants: % Value 2021-2024
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 74 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 76 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Japan
KEY DATA FINDINGS
Growth trends in men’s grooming
Evolving men’s skin care: Advanced formulae and new launches
Rise of men’s colour cosmetics: Embracing beauty beyond gender norms
Men’s grooming set to grow amidst the genderless trend
Cross-industry collaborations
Focus on delicate zone care
Table 79 Sales of Men’s Grooming by Category: Value 2019-2024
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 83 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Japan
KEY DATA FINDINGS
Growth driven by health awareness and innovative products
Brand renewals and new launches
Empowering health through oral care: Companies’ educational initiatives
Education and differentiation to propel growth in oral care
Dentist-endorsed products to boost competitiveness of oral care
Nationwide dental screening programme to drive growth in oral care in Japan
Table 88 Sales of Oral Care by Category: Value 2019-2024
Table 89 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 90 Sales of Toothbrushes by Category: Value 2019-2024
Table 91 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 93 NBO Company Shares of Oral Care: % Value 2020-2024
Table 94 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 96 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 97 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 99 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Japan
KEY DATA FINDINGS
Shifts in skin care in Japan: Premium and mass strategies
The rise of medical aesthetics in skin care post-pandemic
Balancing high efficacy and sensitive skin care in harsh environments
Growth drivers in premium skin care: Anticipating post-pandemic recovery
Integrating inner beauty into skin care regimens
High-tech personalisation in skin care in Japan
Table 101 Sales of Skin Care by Category: Value 2019-2024
Table 102 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 103 NBO Company Shares of Skin Care: % Value 2020-2024
Table 104 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 106 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 107 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Japan
KEY DATA FINDINGS
Evolution of sun care: Rising demand and technological innovations
Innovation in sun protection: Merging skin care with sun care
Sun protection innovations for users of colour cosmetics
Rising trend for sun care in Japan in the forecast period
Innovative partnerships with health and personal care stores in sun protection
Emerging competition and innovation in sun protection
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 NBO Company Shares of Sun Care: % Value 2020-2024
Table 115 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 117 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Japan
KEY DATA FINDINGS
Luxury brands see growth amidst price increases
Rising demand for mini-sized products due to continuous unit price increases
Expanding the reach of luxury brands in the digital age
Sustained growth expected for premium beauty and personal care
Price increases likely to continue due to specialised products
Growth and investment in premium fragrances
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Japan
KEY DATA FINDINGS
Mass beauty and personal care: Growth and strategic brand moves in 2024
Mass brands outshine premium in sun care
Convenience stores enhance beauty offerings with strategic brand collaborations
Mid-priced hair care products, and cost-effective innovations
New promotions in the competitive mass colour cosmetics category
Strengthening private label in mass beauty and personal care
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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