Beauty and Personal Care in Thailand

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Thailand?
  • Which are the leading brands in Thailand?
  • How are products distributed in Thailand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Thailand

Hybrid Sun Care Launches Drive Consumer Daily Routines

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Hybrid Sun Care Launches Drive Consumer Daily Routines
Srichand Leverages Vegan Actives to Build T-Beauty Identity
Chart 2 Industry Performance for Beauty and Personal Care
Chart 3 Asian Beauty Trends and Rising T-Beauty Shape Thailand’S Beauty Market
Digital Shoppertainment Accelerates Brand-Consumer Engagement
Chart 4 Shoppertainment and Ai Are Transforming Thailand’S Beauty Purchase Journey
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Brands to Innovate with Climate-Adapted Benefits to Boost Daily Relevance
Shoppertainment and Social Commerce Reshape Digital Discovery and Conversion
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal Thailand Strengthens Its Lead
Emerging Local Brands Disrupt with Science-Led Launches
Chart 10 Lifestyle Integration Reshapes Beauty Consumption in Thailand
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Watsons and Boots Drive In-Store Trials as E-Commerce Makes Gains
Tiktok Shop and Shopee Accelerate Digital Beauty Engagement
Watsons and Tiktok Shop Shape Omnichannel Beauty Strategies
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in Thailand

Key Data Insights

D-Nee Deluxe and Digital Peer Validation Drive Premiumisation Amid Demographic Headwinds
Chart 21 Key Industry Trends for Baby and Child-Specific Products
D-Nee Deluxe and Digital Peer Validation Drive Premiumisation Amid Demographic Headwinds
Brands Prioritise Clinical Safety and Barrier Support to Win over Risk-Averse Parents
Chart 22 Industry Performance for Baby and Child-Specific Products
Chart 23 Baby Care for All:?Growing the Consumer Base by Targeting the Whole Household
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Parents to Embrace Premium Spending as Population Shrinks
Peer-Led Digital Content and Clinical Trust to Reshape Brand Loyalty
Chart 27 "Safe-For-Sure" Claims Gain Importance
Chart 28 Forecast Value Sales 2020-2030
Chart 29 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Sustains Leadership as Trust Shapes Buying Decisions
Lamoon Baby Captures Attention with Natural Positioning and Digital Reach
Chart 30 Company Shares 2025
Chart 31 Brand Shares 2025
Pharmacy Chains Expand Baby Care with Trust-Driven Ranges
Boots and Watsons Boost Sensitive-Skin Baby Lines for 2026
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025

Bath and Shower in Thailand

Key Data Insights

Bar Soap Faces Decline as Body Wash and Aromatherapy Options Drive Value Growth
Chart 40 Key Industry Trends for Bath and Shower
Bar Soap Faces Decline as Body Wash and Aromatherapy Options Drive Value Growth
Chart 41 Industry Performance for Bath and Shower
Lux and Vaseline Transform Cleansing into Affordable Self-Care with Fragrance and Active Skin Care
Chart 42 The Daily Escape: From Basic Hygiene to an Affordable Mood-Boosting Sanctuary
Chart 43 "Discovery Online, Purchase Offline"
Chart 44 Value Sales 2020-2030
Chart 45 Volume Sales 2020-2030
Chart 46 Value Sales by Category 2025
Local and International Brands to Leverage Digital Discovery and Offline Trust to Drive Premium Growth
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Lion Corp Outpaces Unilever as Premium Body Wash Rises
Vaseline and Mizumi Bring High-Performance Skin Care to All Routines
Chart 49 Skin-Ification: Democratising High-Performance Care for Every Skin Type
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Convenience Stores Capture Impulse Sales as Offline Retail Endures
Beauty Specialists and Pharmacies Drive Growth in Premium Cleansers
E-Commerce Accelerates Promotions but Faces Offline Loyalty
Chart 52 Retail Channels 2020-2025
Chart 53 Economic Context for Bath and Shower
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Bath and Shower
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025

Colour Cosmetics in Thailand

Key Data Insights

Hybrid Make-Up Launches Accelerate Premiumisation and Value Growth
Chart 60 Key Industry Trends for Colour Cosmetics
Hybrid Make-Up Launches Accelerate Premiumisation and Value Growth
Asian Brand Collaborations and Live Selling Drive Rapid Adoption
Gen Alpha’S Early Entry Sparks Safety-Led Innovation and Scrutiny
Chart 61 Asian Beauty Ecosystem
Chart 62 Live Commerce Redefines Colour Cosmetics Growth
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Hybrid Claims and Climate-Adaptive Design to Reshape Consumer Expectations
Tiktok Shoppertainment and Accessory-Led Formats Will Accelerate Product Cycles
Chart 66 What's Next? for Colour Cosmetics
Thai Brands and Regional Collaborations to Accelerate Innovation and Inclusivity
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Karmarts Expands Influence as Investment Fuels Youth-Driven Innovation
La Glace and Srichand Drive Sales with Social Commerce and Hybrid Launches
Chart 69 Skin Care-Infused Make-Up Drives Lifestyle-Led Premiumisation
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Tiktok Shop Reshapes Sales as Offline Leaders Adapt
Beautrium Leverages C-Beauty and Quick Commerce to Drive Growth
Chart 72 Retail Channels 2020-2025
Chart 73 Economic Context for Colour Cosmetics
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Colour Cosmetics
Chart 77 Population 2020-2030
Chart 78 Consumer Expenditure 2020-2030
Chart 79 Population by Generation 2025

Deodorants in Thailand

Key Data Insights

Nivea and Rexona Redefine Consumer Expectations with Skin Care-Led Launches
Chart 80 Key Industry Trends for Deodorants
Nivea and Rexona Redefine Consumer Expectations with Skin Care-Led Launches
Female Roll-Ons Gain Momentum as Skinification Drives Premiumisation
Fragrance and Longevity Reshape Brand Loyalty and Trade-Up Behaviour
Chart 81 Heat-Resilient, Long-Lasting Protection Drives Deodorant Loyalty in Thailand
Chart 82 Industry Performance for Deodorants
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Thai Shoppers Will Drive Roll-Ons Growth by Demanding Visible Results
Performance and Skin Safety to Reshape Brand Loyalty and Margins
Chart 86 From Odour Control to Underarm Skin Care
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Continue to Lead
Dermo-Efficacy Brands and T-Pop Collaborations Redefine Underarm Care
Rexona and Tros Drive Trade-Up with Science-Backed Launches
Chart 89 Scent as Wellness: Deodorants Evolve into Lifestyle Fragrances
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Convenience Stores Shape Daily Purchases as Proximity Trumps Experience
E-Commerce Remains a Niche for Deodorants as Shoppers Prioritise Speed
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Deodorants
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Deodorants
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025

Depilatories in Thailand

Key Data Insights

Brands Are Emphasising Gentler, Skin-Soothing and Dermatologically Tested Formulations
Chart 100 Key Industry Trends for Depilatories
Brands Are Emphasising Gentler, Skin-Soothing and Dermatologically Tested Formulations
Farbera Drives Skinification While Tiny Me Fuels Digital Shareability
Cosmic and Thanom Turn Hair Removal into a Sensory-Led, Shareable Ritual
Chart 101 Dopamine Grooming and Shareable Rituals
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Gen Z and Digital Creators to Redefine Grooming through Shareable Rituals
Sensitive-Skin and Skin-Care-First Formulas to Drive Premium Expectations
Chart 105 Products Highlighting Soothing Ingredients
E-Commerce and Viral Aesthetics Fuel Growth for Smaller Brands
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Widens Lead as Procter & Gamble Loses Share
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Hypermarkets and Supermarkets Drive Routine Purchasing and Category Leadership
Watsons and Boots Boost Share with Premium and Specialist Ranges
Routine-Driven Purchasing Limits Online Channel Despite Rising Awareness
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Depilatories
Chart 112 Real Gdp Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Depilatories
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025

Fragrances in Thailand

Key Data Insights

Luxury Brands Expand Mini Formats to Drive High-Frequency Usage
Chart 118 Key Industry Trends for Fragrances
Luxury Brands Expand Mini Formats to Drive High-Frequency Usage
Mass Fragrances Capture Daily Rituals as Premium Brands Widen Entry Points
Thai Niche Perfumers Elevate Local Identity through Storytelling and Export
Chart 119 Globalising Thai Identity through Niche Artistry and Social Storytelling
Chart 120 Value Sales 2020-2030
Chart 121 Volume Sales 2020-2030
Chart 122 Value Sales by Category 2025
Mass Brands Introduce Wellness Scents to Win Daily Rituals
Chart 123 Fragrance Shifts From Luxury Item to Daily Lifestyle Identity Driver
Local Brands Channel Cultural Pride to Capture New Loyalty
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Neo Corporate Leverages Affordability to Reinforce Daily Fragrance Use
Chart 126 Competitive Landscape for Fragrances
Chart 127 Algorithm-Driven Discovery Reshaping Fragrance Demand
Butterfly Thai Perfume Transforms Local Scents into Niche Success#
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Beauty Specialists and Department Stores Retain Leadership as Digital Influence Expands
Local Niche Brands and Curated Concepts Gain Visibility through Digital Discovery
Online Reviews and Social Commerce Drive Rapid Growth for Digital Channels
Chart 130 Retail Channels 2020-2025
Chart 131 Economic Context for Fragrances
Chart 132 Real Gdp Growth 2020-2030
Chart 133 Inflation 2020-2030
Chart 134 Consumer Context for Fragrances
Chart 135 Population 2020-2030
Chart 136 Consumer Expenditure 2020-2030
Chart 137 Population by Generation 2025

Hair Care in Thailand

Key Data Insights

Premiumisation and Functional Innovation Central to Hair Care Growth
Chart 138 Key Industry Trends for Hair Care
Premiumisation and Functional Innovation Central to Hair Care Growth
Chart 139 Algorithm-Driven Tiktok Commerce Redefines Hair Care Purchasing
Sunsilk, Lolane and Kérastase Expand Ritual-Based Usage and Value
Live Commerce and Tiktok Content Accelerate Growth in Scalp Care and Treatments
Chart 140 Value Sales 2020-2030
Chart 141 Volume Sales 2020-2030
Chart 142 Value Sales by Category 2025
Performance-Led Routines and Fragrance Rituals to Expand Daily Use
Tiktok-Native Content and Time-Saving Formats to Drive Conversion
Chart 143 Forecast Value Sales 2020-2030
Chart 144 Forecast Value Sales by Category 2025-2030
Unilever, Procter & Gamble and L’Oréal Drive Brand-Led Innovation as Competition Intensifies
Chart 145 Scalp-First Hair Care Drives Premium Growth in Thailand
Emerging Brands Leverage Influencer Marketing and Hair Wellness Positioning
Chart 146 Company Shares 2025
Chart 147 Brand Shares 2025
Grocery Retailers Maintain Leadership as E-Commerce Outpaces All Rivals
Influencer-Led Shoppertainment and Wellness Retail Concepts Reshape the Landscape
Live-Selling and Social Commerce Fuel Digital Channel Momentum
Chart 148 Channels for Hair Care
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Hair Care
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Hair Care
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025

Men's Grooming in Thailand

Key Data Insights

Nivea Men and Tros Pro Drive High-Value Skin Care Launches for Urban Professionals
Chart 157 Key Industry Trends for Men's Grooming
Nivea Men and Tros Pro Drive High-Value Skin Care Launches for Urban Professionals
Social Media Creators Accelerate Routine Adoption and Purchasing Decisions
Chart 158 Lifestyle and Efficiency Drive Demand for High-Performance Men’S Grooming
Tros Pro Redefines Preventative Maintenance and Boosts Premiumisation
Chart 159 Preventative Skin and Sun Care Gain Traction among Urban Thai Men
Chart 160 Value Sales 2020-2030
Chart 161 Volume Sales 2020-2030
Chart 162 Value Sales by Category 2025
Thai Men to Embrace Efficient Routines as Demand for Multifunctional Products Drives Value Gains
Social Media Creators to Shape Male Grooming as Digital Content and Multifunctional Innovation Fuel Future Growth
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Leading Brands Sustain Their Positions through Innovation and Broad Distribution
Chart 165 Competitive Landscape for Men's Grooming
Tros Leverages Digital Marketing and Targeted Innovation to Challenge Global Leaders
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Tiktok Shop Compresses Purchase Journeys as Online Channels Make Gains
Watsons and Eveandboy Elevate In-Store Experiences with Digital Integration
Tiktok Shop Helps Redefine Online Sales with Creator-Led Discovery
Chart 168 Retail Channels 2020-2025
Chart 169 Economic Context for Men's Grooming
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Men's Grooming
Chart 173 Population 2020-2030
Chart 174 Consumer Expenditure 2020-2030
Chart 175 Population by Generation 2025

Oral Care in Thailand

Key Data Insights

Consumers Embrace Oral Wellness Routines for Lasting Results
Chart 176 Key Industry Trends for Oral Care
Consumers Embrace Oral Wellness Routines for Lasting Results
Chart 177 Industry Performance for Oral Care
Herbal Launches and Influencer Campaigns Drive Demand for Innovation
Chart 178 Thai Oral Care Moves Towards Proactive Wellness and Longevity
Eco-Driven Innovation Finds Early Adopters through Targeted Launches
Chart 179 Refillable Mouthwash Pouches
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Gen Z and Older Adults to Reshape Demand for Results-Driven Oral Routines
Chart 183 Social Commerce Reshaping Oral Care Discovery
Toothpaste Will Maintain the Leadership as Toothbrushes Accelerate with Innovation
Influencers and Science-Backed Claims Drive Digital-First Brand Loyalty
Chart 184 Forecast Value Sales 2020-2030
Chart 185 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Defends Its Lead as Emerging Thai Brands Diversify Choices
Herbal Innovation and Digital Campaigns Elevate Thai Brands’ Profiles
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Grocery Retailers Anchor Daily Routines as Digital Channels Gain Ground
E-Commerce Cornering Premium and Niche Oral Care Demand
Health and Personal Care Stores Build Trust with Specialised Solutions
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Oral Care
Chart 190 Real Gdp Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Oral Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025

Skin Care in Thailand

Key Data Insights

Youthlabo and Srichand Fuel Demand for Science-Backed Routines
Chart 196 Key Industry Trends for Skin Care
Youthlabo and Srichand Fuel Demand for Science-Backed Routines
Chart 197 Industry Performance for Skin Care
Facial Care Launches with “K-Science Inside” Drive Value
Srichand’S “Glowolution” Campaign Redefines Preventive Routines
Chart 198 Srichand Taps into Skin Longevity and Preventive Care
Chart 199 Value Sales 2020-2030
Chart 200 Volume Sales 2020-2030
Chart 201 Value Sales by Category 2025
Digital Shoppertainment to Drive Rapid Expansion in Skin Longevity Routines
Facial Care Will Continue to Be the Biggest Category
Science-Backed Beauty and Digital Content Redefine Business Strategies
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
L’Oréal Thailand Leverages Innovation to Defend Its Leadership
Caudalie and Mistine Drive Growth with Sustainable Packaging Launches
Chart 204 Sustainability Gains Momentum in Thai Skin Care
Chart 205 Company Shares 2025
Chart 206 Brand Shares 2025
Beauty Specialists and Health and Personal Care Stores Anchor Offline Leadership
E-Commerce Platforms Accelerate Growth with Digital Discovery and Rapid Fulfilment
Beautrium and Eveandboy Drive Experiential Retail and Omnichannel Success
Chart 207 Retail Channels 2020-2025
Chart 208 Economic Context for Skin Care
Chart 209 Real Gdp Growth 2020-2030
Chart 210 Inflation 2020-2030
Chart 211 Consumer Context for Skin Care
Chart 212 Population 2020-2030
Chart 213 Consumer Expenditure 2020-2030
Chart 214 Population by Generation 2025

Sun Care in Thailand

Key Data Insights

Hybrid Sunscreen Launches Reshape Routines and Boost Growth
Chart 215 Key Industry Trends for Sun Care
Hybrid Sunscreen Launches Reshape Routines and Boost Growth
Chart 216 Industry Performance for Sun Care
Cathy Doll and Smooto Attract New Users with Affordable Hybrid Sunscreens
Ingu and Cathy Doll Use Social Creators to Spark Rapid Sell-Outs
Chart 217 Social-Led Discovery and Influencer Content Driving Sun Care Sales
Chart 218 Value Sales 2020-2030
Chart 219 Volume Sales 2020-2030
Chart 220 Value Sales by Category 2025
Consumers to Embrace Daily Sun Protection for Long-Term Skin Health
Creators and Dermatologists to Shape Trust and Drive Purchasing Decisions
Chart 221 Multibenefit Sunscreens Driving Sun Care Innovation
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
L’Oréal Narrows Gap as Established Leaders Look to Defend Their Share
Her Hyness and Ingu Boost Growth with Clinical and Digital Innovation
Chart 224 Sun Care Shifts From Protection to Long-Term Skin Health
Chart 225 Company Shares 2025
Chart 226 Brand Shares 2025
Health and Beauty Specialists Win Trust with Product Expertise
Quick Commerce Platforms Deliver Instant Sun Care Solutions
E-Commerce Gains Momentum with Trend-Driven Sunscreen Launches
Chart 227 Retail Channels 2020-2025
Chart 228 Economic Context for Sun Care
Chart 229 Real Gdp Growth 2020-2030
Chart 230 Inflation 2020-2030
Chart 231 Consumer Context for Sun Care
Chart 232 Population 2020-2030
Chart 233 Consumer Expenditure 2020-2030
Chart 234 Population by Generation 2025

Premium Beauty and Personal Care in Thailand

Key Data Insights

Sulwhasoo and L'oréal Drive Science-Led Shift to Regenerative Solutions
Chart 235 Key Industry Trends for Premium Beauty and Personal Care
Sulwhasoo and L'oréal Drive Science-Led Shift to Regenerative Solutions
Longevity Science Shapes Demand for Clinically Inspired Skin Care Launches
Chart 236 Regenerative Skin Care and Longevity Science Shaping Premium Beauty in Thailand
Masstige Brands Blur Price Lines and Intensify Competition for Entry-Level Premium Players
Chart 237 Value Sales 2020-2030
Chart 238 Value Sales by Category 2025
Longevity-Led Skin Care Drives Sustained Premium Growth and Value
Bio-Intelligent Beauty and Sensory Rituals Reshape Brand Value
Chart 239 Forecast Value Sales 2020-2030
Chart 240 Forecast Value Sales by Category 2025-2030
L'oréal Thailand Accelerates Share Gains as Science-Driven Skin Care Attracts Value-Seeking Consumers
Chart 241 Company Shares 2025
Chart 242 Brand Shares 2025
Beauty Specialists Leverage Experiential Retail to Enhance Value
Chart 243 Economic Context for Premium Beauty and Personal Care
Chart 244 Real Gdp Growth 2020-2030
Chart 245 Inflation 2020-2030
Chart 246 Consumer Context for Premium Beauty and Personal Care
Chart 247 Population 2020-2030
Chart 248 Consumer Expenditure 2020-2030
Chart 249 Population by Generation 2025

Mass Beauty and Personal Care in Thailand

Key Data Insights

Dr Pong Leverages Social Commerce to Accelerate Digital Buying
Chart 250 Key Industry Trends for Mass Beauty and Personal Care
Dr Pong Leverages Social Commerce to Accelerate Digital Buying
Chart 251 Social Commerce and Shoppertainment Redefine Beauty Buying in Thailand
Science-Led Mass Skin Care Wins with Value and Efficacy
Mass Colour Cosmetics and Mass Fragrances Gain Momentum through Digital Engagement
Chart 252 Value Sales 2020-2030
Chart 253 Value Sales by Category 2025
T-Beauty Brands to Embrace Science and Digital Discovery to Win Loyalty
Mass Skin Care Will Continue to Lead as Digital-Driven Trends Reshape Growth Dynamics
Chart 254 Forecast Value Sales 2020-2030
Chart 255 Forecast Value Sales by Category 2025-2030
Local Brands Are Gaining Ground, but Unilever and L'oréal Defend the Top Spots
Chart 256 Company Shares 2025
Chart 257 Brand Shares 2025
Hypermarkets and Supermarkets Remain Popular Due to Their Wide Accessibility
Retail E-Commerce Expands Reach but Faces Entrenched Offline Loyalty
Specialists and Collaborations Target Niche Needs and Loyalty
Chart 258 Economic Context for Mass Beauty and Personal Care
Chart 259 Real Gdp Growth 2020-2030
Chart 260 Inflation 2020-2030
Chart 261 Consumer Context for Mass Beauty and Personal Care
Chart 262 Population 2020-2030
Chart 263 Consumer Expenditure 2020-2030
Chart 264 Population by Generation 2025

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The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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