Beauty and personal care in 2024: The big picture
2024 was a challenging year for the beauty and personal care market in Algeria, which experienced only minimal volume growth. The country continued to grapple with an ongoing economic downturn, marked by high inflation, rising unemployment, and a sharp decline in consumer purchasing power. These macroeconomic pressures significantly dampened demand, especially for non-essential or premium products, as consumers prioritised basic necessities. Although current value sales posted a higher growth rate, this was largely driven by steep increases in unit prices, rather than a true recovery in demand.
2024 key trends
With the economy showing little sign of recovery in 2024, Algerian consumers have become increasingly price-sensitive, leading to a decreased focus on premiumisation. Consumers are placing less emphasis on added benefits, and are moving towards budget-friendly options. At the same time, Algeria continues to lag behind global trends in terms of sustainability and eco-conscious consumption, with limited availability and awareness of environmentally-friendly beauty and personal care offerings.
Competitive landscape
The beauty and personal care market in Algeria is dominated by major multinational companies such as Unilever, L’Oréal, Colgate-Palmolive, Henkel, and Procter & Gamble. These industry leaders maintain broad portfolios that cover multiple categories and price points, while also enjoying a high degree of customer loyalty, supported by extensive marketing efforts, wide distribution networks, and frequent new product launches.
Retail developments
Health and beauty specialists remained the leading distribution channel for beauty and personal care products in Algeria in 2024, largely because they are seen as offering the most personalised shopping experience. However, supermarkets and hypermarkets are increasingly gaining market share, especially for mass beauty and personal care products, due to their ability to offer one-stop shopping convenience and competitive pricing.
What next for beauty and personal care ?
Algeria’s beauty and personal care market is projected to see healthy current value growth over the forecast period, primarily driven by rising unit prices rather than increased demand. Indeed, retail value sales are expected to remain largely flat in constant value terms (measured at 2024 prices), although a more stable macroeconomic environment should help moderate inflation.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Algeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Algeria?
- Which are the leading brands in Algeria?
- How are products distributed in Algeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Algeria
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
Baby and Child-Specific Products in Algeria
KEY DATA FINDINGS
Economic challenges continue to hamper growth
Laboratoires Venus consolidates its leading position
Consumers start to migrate to e-commerce in search of the best deals
Positive growth ahead, driven by favourable demographics and rising health awareness
Slowing demand amid growing maturity and declining spending power
Sustainable offerings to gain further momentum
Bath and Shower in Algeria
KEY DATA FINDINGS
Bath and shower sales remain resilient amid economic pressures
Unilever retains its lead, through local production advantage
E-commerce continues to expand
Positive outlook for bath and shower
Bar soap will likely remain a staple due to economic uncertainty
Greater focus on sustainability
Colour Cosmetics in Algeria
KEY DATA FINDINGS
Colour cosmetics records positive performance
Cosmekam Algérie maintains its leadership despite challenge by L’Oréal
E-commerce gains traction
Colour cosmetics is set for continued growth, fuelled by female empowerment and urbanisation
Rise of illicit trade poses a potential risk for colour cosmetics
Innovation to drive quality improvements as line between colour cosmetics and skin care blurs
Deodorants in Algeria
KEY DATA FINDINGS
Deodorant sprays remains preferred format
Unilever maintains its leading position
Modern retail dominates distribution landscape, as e-commerce gains traction
Economic pressures will likely push more consumers to switch from fragrances to deodorants
Value sales growth of deodorants will be challenged
Natural focus will fuel innovation
Depilatories in Algeria
KEY DATA FINDINGS
Hair removers/bleaches remains most popular option
Domestic products gain ground due to rising consumer price sensitivity
Small local grocers face growing competition from modern retail formats
Depilatories will continue to carve a niche in Algerian market
Price sensitivity will remain major threat to stronger growth in depilatories
Innovation efforts will broaden consumer base
Fragrances in Algeria
KEY DATA FINDINGS
Fragrances maintains growth, but momentum slows amid economic pressures
Puig remains the leader in fragrances as local and informal players gain ground
Beauty specialists leads distribution but e-commerce gains ground
Fragrance sales are set to rise, but trading down will limit value growth
Innovation expected to continue, as players seek to attract new target audiences
Fragrances will face ongoing economic challenges
Hair Care in Algeria
KEY DATA FINDINGS
Standard shampoos and 2-in-1 products remain most popular offerings
Laboratoires Venus maintains its competitive edge
E-commerce continues to gain traction
Positive outlook for hair care
Growth will be impacted by rising maturity and continued price sensitivity
New launches will focus on natural and organic products
Men's Grooming in Algeria
KEY DATA FINDINGS
Price sensitivity shapes consumer choices
Procter & Gamble leads, while local players begin to gain ground
E-commerce shows dynamism as shoppers are attracted to its convenience and wide product selection
Positive performance expected, although demand will centre around basic staples
Cultural shifts set to influence men’s grooming habits
Innovative men’s grooming products are expected to gain traction among younger consumers
Oral Care in Algeria
KEY DATA FINDINGS
Slow but steady progress amid rising hygiene awareness
Colgate-Palmolive leads fragmented, import-driven market
Bricks-and-mortar retailers continue to dominate sales
Positive outlook as consumers embrace more sophisticated oral hygiene routines
Gradual shift towards more sophisticated products amongst higher-income, urban consumers
Growing interest in “clean” and “green” oral care solutions
Skin Care in Algeria
KEY DATA FINDINGS
Skin care sees modest growth as consumers continue to prioritise self-care
Henkel Algérie leads skin care, but local players gain ground amid import restrictions
Pharmacies retain their leading position, despite losing ground to supermarkets and e-commerce
Continued healthy demand for skin care
Multi-benefit products will gain traction
Natural and organic offerings will see rising consumer interest
Sun Care in Algeria
KEY DATA FINDINGS
Sun care maintains steady growth, led by rising health awareness and affordability of mass brands
Local player Laboratoires Venus Sapeco extends lead in sun care
Pharmacies continue to lead, while e-commerce makes gains
Growing awareness of harmful effects of sun’s UV rays will continue to boost sales
Demand will continue to be constrained due to prohibitively high prices
Sun care offerings will become increasingly environmentally-friendly
Premium Beauty and Personal Care in Algeria
KEY DATA FINDINGS
Demand remains driven by relatively small base of affluent consumers
International brands dominate premium beauty and personal care
Economic uncertainty continues to limit demand
Increasing financial independence amongst women will be key driver of growth
Illicit trade and counterfeit products will continue to disrupt sales of legitimate brands
Innovation will become increasingly important
Mass Beauty and Personal Care in Algeria
KEY DATA FINDINGS
Mass offerings satisfy the needs of the Algerian population
Competitive landscape remains highly fragmented
While price consciousness remains important, consumers demand more from their products
Mass colour cosmetics will be key driver of growth
Modernisation of retail landscape will be key driver of future growth
Rising demand for natural beauty products will create new opportunities
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
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-
- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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-
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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-
-
- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
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-
- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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-
-
-
- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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