Select Country Report
Australian Beauty and Personal Care Sales Rise Steadily Driven by Asian Beauty
Beauty and personal care in Australia demonstrated notable resilience and appeal in 2025, outstripping regional growth. This robust performance is underpinned by a rising population of approximately 28 million and favourable economic conditions, including 2% real GDP growth and moderate inflation, which collectively sustain consumer discretionary spending. The market’s vibrancy is further enhanced by dynamic innovation cycles, especially in skin care where science-backed, hybrid formulations are meeting consumer demand for efficacy and wellness. The sector’s attractiveness is amplified by the integration of digital and omnichannel retail strategies that connect social media virality with e-commerce and physical retail, enabling brands to capitalise on evolving consumer behaviours. Key competitive forces include the expansion of Asian beauty brands into mainstream channels, intensifying rivalry and broadening consumer choice across both mass and premium tiers. To succeed, brands must prioritise authentic digital engagement, invest in product innovation that blends affordability with proven results, and leverage omnichannel distribution to meet the preferences of increasingly diverse consumers. Strategic agility in adapting to rapid trend cycles and delivering science-led efficacy will be critical in capturing growth and fostering consumer loyalty in this dynamic environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Australia
Australian Beauty and Personal Care Sales Rise Steadily Driven by Asian Beauty
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Australian Beauty and Personal Care Sales Rise Steadily Driven by Asian Beauty
Chart 2 Beauty of Joseon Expands
Skin Care Leads Sales as Consumers Focus on Longevity and Skin Health
Chart 3 OGX Science-Led Scalp Care
Omnichannel Strategies Power Retail Reinvention and Innovation
Chart 4 Shopify AI Search and Chat
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers Embrace Science and Affordability to Drive Steady Growth
Skin Care and Fragrances to Lead Growth through Premium Multifunctional Formulations
Digital Engagement and Omnichannel Strategies to Reshape Retail Dynamics
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
L'oréal and Estée Lauder Retain Lead Amid Growing Fragmentation and Shifting Shares
Emerging Native Brands Show Strong Growth through Digital Engagement
Mcobeauty Acquisition Underscores Trend Responsiveness of Brands
Rhode's Launch Highlights Growth in Celebrity Brands
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Health and Beauty Specialists Strengthen Dominance with Pharmacy and Specialty Retail Growth
Specialty Retailers and Omnichannel Strategies Reshape Consumer Engagement and Experience
Retail E-Commerce Gains Momentum with Social Media Influence and Product Accessibility
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real GDP Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Australia
Key Data Insights
Premium and Trust-Driven Parental Choices Propel Growth Amid Economic Stability
Premium and Trust-Driven Parental Choices Propel Growth Amid Economic Stability
Chart 21 SPF Product Recalls
Baby Wipes Dominate Retail Value While Sun Care Shows Rapid Growth
Chart 22 Kidsbliss SPF50
Brands Illustrate Trust and Inclusivity, Shaping Consumer Choices
Chart 23 Mimi Hair Care
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Safety and Premium Wellness to Drive Cautious Parental Spending Growth
Baby Wipes Will Maintain Leadership While Sun Care Accelerates with Science-Backed Appeal
Holistic Wellness to Reshape Product Innovation and Consumer Trust
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Defend Shares Amid Rising Competition and Niche Growth
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Supermarkets Lead Retail Sales as E-Commerce Accelerates
Chart 31 Retail Channels 2020-2025
Chart 32 Economic Context for Baby and Child-Specific Products
Chart 33 Real GDP Growth 2020-2030
Chart 34 Inflation 2020-2030
Chart 35 Consumer Context for Baby and Child-Specific Products
Chart 36 Population 2020-2030
Chart 37 Consumer Expenditure 2020-2030
Chart 38 Population by Generation 2025
Bath and Shower in Australia
Key Data Insights
Brands Reframe Everyday Routines as Longevity Rituals Aid Sales
Chart 39 Key Industry Trends for Bath and Shower
Brands Reframe Everyday Routines as Longevity Rituals Aid Sales
Chart 40 Dove Advanced Care
Sensory Innovation Redefine Value and Consumer Expectations
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Brands That Prioritise Multifunctionality, Sensory Value and Skinification to Secure Loyalty
Body Wash/Shower Gel to Sustain Leadership as Intimate Hygiene’S Growth Accelerates
E-Commerce and Retail Multi-Channel Accessibility to Be a Dual Growth Engine
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Reinforce Dominance as New Entrants Gain Ground
Soma’S Fragrance Washes Stir Body Wash Market
Mcobeauty Acquisition Fuels Competitive Edge
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Supermarkets Lead but Lose Ground as Health and Beauty Specialists Gain Momentum
Retail E-Commerce Accelerates with Curated Experiences and Omnichannel Convenience
Chart 48 Retail Channels 2020-2025
Chart 49 Economic Context for Bath and Shower
Chart 50 Real GDP Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bath and Shower
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Colour Cosmetics in Australia
Key Data Insights
Asian Beauty and Hybrid Make-Up Formulations Fuel Growth
Chart 56 Key Industry Trends for Colour Cosmetics
Asian Beauty and Hybrid Make-Up Formulations Fuel Growth
Chart 57 TIRTIR launches In Australia
Digital and Social Commerce Grows Its Influence in Colour Cosmetics
Chart 58 Hourglass Launches in Sephora
Brands Harness Lifestyle Narratives to Captivate Consumers
Chart 59 Rhode Launches in MECCA
Chart 60 Value Sales 2020-2030
Chart 61 Volume Sales 2020-2030
Chart 62 Value Sales by Category 2025
Value-Driven Strategies and Hybrid Products to Steer Growth Amid Economic Pressures
Digital Engagement and Social Commerce to Accelerate in Growth
Brands Leveraging Hybrid Skin-Care Narratives to Boost Engagement
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Intensifying Competition and Shifting Consumer Demands
Emerging Brands Leverage Accessible Offerings to Disrupt Market
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Health and Beauty Specialists Lead While Supermarkets Gain Distribution Share
Retail E-Commerce Complements Physical Stores as a Discovery Channel for Younger Consumers
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real GDP Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Deodorants in Australia
Key Data Insights
Australian Consumers Elevate Deodorants to Wellness and Lifestyle Essentials
Chart 75 Key Industry Trends for Deodorants
Australian Consumers Elevate Deodorants to Wellness and Lifestyle Essentials
Chart 76 Rexona's Whole-Body Trend
The Clean Reimagined Trend Redefines Deodorant Usage and Sustainability
Chart 77 Woohoo's Clean Deodorant
Chart 78 Value Sales 2020-2030
Chart 79 Volume Sales 2020-2030
Chart 80 Value Sales by Category 2025
Australian Consumers to Drive Multifunctional Deodorants Towards Wellness
Sustainable Deodorants Set to Influence Market Shifts
Social Media to Aid Deodorants’ Premium Shift
Chart 81 Forecast Value Sales 2020-2030
Chart 82 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Leadership through Innovation and Marketing
Emerging Brands Leverage Skin-Friendly Innovation and Retail Expansion to Disrupt Landscape
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Supermarkets Lead While Online and Specialty Retailers Gain Momentum
Chart 85 Retail Channels 2020-2025
Chart 86 Economic Context for Deodorants
Chart 87 Real GDP Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Deodorants
Chart 90 Population 2020-2030
Chart 91 Consumer Expenditure 2020-2030
Chart 92 Population by Generation 2025
Depilatories in Australia
Key Data Insights
Steady Retail Value Growth Amid Evolving Consumer Preferences
Steady Retail Value Growth Amid Evolving Consumer Preferences
Chart 93 Billie ‘Koala Ears’
Hair Removers/Bleaches Leads Growth as Razors Hold Lead
Multifunctional Formulations and Skin Care Focus Shifts Priorities
Chart 94 Value Sales 2020-2030
Chart 95 Volume Sales 2020-2030
Chart 96 Value Sales by Category 2025
Consumers Continue to Adopt Skin Health Focus Amid Forecast Growth
Hair Removers/Bleaches and Razors and Blades to Lead with Contrasting Growth Trajectories
Brands to Leverage Innovation and Pricing Strategies to Meet Evolving Consumer Demands
Chart 97 Forecast Value Sales 2020-2030
Chart 98 Forecast Value Sales by Category 2025-2030
Leading Brands Anchor Category While Challengers Increase Fragmentation
Chart 99 Company Shares 2025
Chart 100 Brand Shares 2025
Supermarkets Maintain Dominance as Pharmacies Expand Premium Offerings
Chart 101 Retail Channels 2020-2025
Chart 102 Economic Context for Depilatories
Chart 103 Real GDP Growth 2020-2030
Chart 104 Inflation 2020-2030
Chart 105 Consumer Context for Depilatories
Chart 106 Population 2020-2030
Chart 107 Consumer Expenditure 2020-2030
Chart 108 Population by Generation 2025
Fragrances in Australia
Key Data Insights
Consumers Embrace Affordable Luxury and Lifestyle-Driven Beauty to Drive Growth
Chart 109 Key Industry Trends for Fragrances
Consumers Embrace Affordable Luxury and Lifestyle-Driven Beauty to Drive Growth
Chart 110 Lifestyle-Driven Scent Wardrobes
Premium Fragrances Lead Sales as Niche and Wellness Trends Boost Demand
Chart 111 Wellness-Led Functional Fragrance
Retailers Innovate with Scentsoriums to Personalise Wellness Fragrance Journeys
Chart 112 MECCA’s Scentsorium
Chart 113 Value Sales 2020-2030
Chart 114 Volume Sales 2020-2030
Chart 115 Value Sales by Category 2025
Consumers to Drive Growth through Wellness and Premium Fragrances
Brands to Strategically Focus on Accessible Luxury Positioning
Brands to Leverage Experiential Retail and Sustainability to Deepen Engagement
Chart 116 Analyst Insight for Fragrances
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Fluctuating Shares Amid Fragmented Competition
Celebrity Brands Leverage Storytelling and Wide Distribution to Capture Mass Consumers
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Retail Offline Channels Maintain Dominance Driven by Health and Beauty Specialists
Retail E-Commerce Remains Steady as Consumers Seek Convenience and Variety
L’Occitane En Provence Drives Growth through Heritage Storytelling and Premiumisation
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Fragrances
Chart 123 Real GDP Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Fragrances
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Hair Care in Australia
Key Data Insights
Premium Products and Multifunctional Solutions Aided by the Clean Reimagined Trend
Chart 129 Key Industry Trends for Hair Care
Premium Products and Multifunctional Solutions Aided by the Clean Reimagined Trend
Chart 130 Kadura Beauty Scalp-First Haircare
Australian Hair Care Brands Grow with Eco-Friendly Innovation
Chart 131 Justice Haircare’s Marine Beauty Launch
Brands Embrace Digital Retail and Omnichannel Strategies to Boost Engagement
Chart 132 Adore Beauty’s Omnichannel Debut
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Consumers to Embrace Health and Sustainability to Fuel Growth
Chart 136 Analyst Insight for Hair Care
Brands to Leverage Digital Innovation to Enhance Engagement
Chart 137 Forecast Value Sales 2020-2030
Chart 138 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Reinforce Leadership While Niche Brands Expand Presence
Emerging Players People Haircare and Nak Hair Shift Market Dynamics
Strategic Buybacks and Innovation Fuel Growth and Differentiation among Players
Notable Product Innovations Focus on Scalp Health, Multifunctionality and Skin-Focused Care
Chart 139 Company Shares 2025
Chart 140 Brand Shares 2025
Supermarkets Retain Lead While Offline Retail Faces Gradual Share Shifts
Retail E-Commerce Gains Momentum with Omnichannel Strategies and Niche Product Appeal
Adore Beauty, Oz Hair & Beauty and Mecca Expand Digital Presence to Enhance Consumer Engagement
Chart 141 Retail Channels 2020-2025
Chart 142 Economic Context for Hair Care
Chart 143 Real GDP Growth 2020-2030
Chart 144 Inflation 2020-2030
Chart 145 Consumer Context for Hair Care
Chart 146 Population 2020-2030
Chart 147 Consumer Expenditure 2020-2030
Chart 148 Population by Generation 2025
Men's Grooming in Australia
Key Data Insights
Premiumisation and Skin-First Routines Drive Robust Growth in Men’S Grooming
Premiumisation and Skin-First Routines Drive Robust Growth in Men’S Grooming
Chart 149 Science-Backed Skincare
Emerging Brands Focus on Science-Backed Skin Care
Brands Capitalise on Clean Reimagined Trend with Native Botanicals and Vegan Offerings
Chart 150 Vitaman Clean Beauty
Chart 151 Value Sales 2020-2030
Chart 152 Volume Sales 2020-2030
Chart 153 Value Sales by Category 2025
Skin-First Routines and Premiumisation to Drive Sustained Value Growth
Premiumisation and Multifunctionality to Shape Consumer Grooming Choices
Skinification and Digital Engagement to Drive Growth and Consumer Loyalty
Chart 154 Forecast Value Sales 2020-2030
Chart 155 Forecast Value Sales by Category 2025-2030
Unilever, L’Oréal and Procter & Gamble Consolidate Leadership through Portfolio Innovation
Chart 156 Company Shares 2025
Chart 157 Brand Shares 2025
Traditional Retail Maintains Dominance as Online Channels Gain Ground among Younger Consumers
Chart 158 Retail Channels 2020-2025
Chart 159 Economic Context for Men's Grooming
Chart 160 Real GDP Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Men's Grooming
Chart 163 Population 2020-2030
Chart 164 Consumer Expenditure 2020-2030
Chart 165 Population by Generation 2025
Oral Care in Australia
Key Data Insights
High-Value Growth Driven by Preventative Oral Health and Science-Backed Solutions
Chart 166 Key Industry Trends for Oral Care
High-Value Growth Driven by Preventative Oral Health and Science-Backed Solutions
Chart 167 Grants +HA Toothpaste
Premium Ingredients and Multifunctional Formulas Gain Traction
Chart 168 About28 Hybrid Oral Care
Oclean X Pro Leverages Ai for Personalised Oral Hygiene, Enhancing Premium Device Demand
Chart 169 Oclean X?Pro
Chart 170 Value Sales 2020-2030
Chart 171 Volume Sales 2020-2030
Chart 172 Value Sales by Category 2025
Consumers to Prioritise Prevention Amid Financial Pressures Driving Steady Growth
Toothpaste to Lead Sales While Power Toothbrushes Lead Growth Momentum
Scientific Innovation and Ai Integration to Redefine Product Value and Competition
Chart 173 Forecast Value Sales 2020-2030
Chart 174 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Control While Facing Niche Competition
Emerging Brands Disrupt Traditional Oral Segments
Chart 175 Company Shares 2025
Chart 176 Brand Shares 2025
Supermarkets Retain Dominance as Convenience and Distribution Advantages Drive Growth
Chart 177 Retail Channels 2020-2025
Chart 178 Economic Context for Oral Care
Chart 179 Real GDP Growth 2020-2030
Chart 180 Inflation 2020-2030
Chart 181 Consumer Context for Oral Care
Chart 182 Population 2020-2030
Chart 183 Consumer Expenditure 2020-2030
Chart 184 Population by Generation 2025
Skin Care in Australia
Key Data Insights
Consistent Growth Driven by Economic Stability and Multifunctional, Clean Beauty
Chart 185 Key Industry Trends for Skin Care
Consistent Growth Driven by Economic Stability and Multifunctional, Clean Beauty
Chart 186 Salvarity Redefines Skincare
Tiktok and Popular Retailers Fuel K-Beauty Emergence in Australia
Chart 187 W Cosmetics’ K-Beauty Event
Brands Leverage Clean and Asian Beauty Trends to Engage Digital-Savvy Consumers
Chart 188 Tiktok Social Commerce
Chart 189 Value Sales 2020-2030
Chart 190 Volume Sales 2020-2030
Chart 191 Value Sales by Category 2025
Clinically Driven Brands to Capture Growing Australian Consumer Interest
Rapid Asian Beauty Innovation to Fuel Growth
Digital Commerce to Continue Driving Brand Engagement and Innovation Strategies
Chart 192 Analyst Insight for Skin Care
Chart 193 Forecast Value Sales 2020-2030
Chart 194 Forecast Value Sales by Category 2025-2030
L’Oréal and Mcpherson’S Strengthen Dominance through Innovation and Portfolio Breadth
Amorepacific Leverages Asian Beauty Trends to Capture Emerging Consumer Segments
Chart 195 Company Shares 2025
Chart 196 Brand Shares 2025
Pharmacies Maintain Lead Amid Pressure From Specialists and Mass Retailers
Retail E-Commerce Accelerates Growth with Convenience and Viral Brand Discovery
Emepelle’S Clinical Focus Unlocks Mid-Life Skincare Niche with Strong Retail Education
Chart 197 Retail Channels 2020-2025
Chart 198 Economic Context for Skin Care
Chart 199 Real GDP Growth 2020-2030
Chart 200 Inflation 2020-2030
Chart 201 Consumer Context for Skin Care
Chart 202 Population 2020-2030
Chart 203 Consumer Expenditure 2020-2030
Chart 204 Population by Generation 2025
Sun Care in Australia
Key Data Insights
Consistent Growth Driven by Strong Consumer Awareness and Regulatory Focus
Chart 205 Key Industry Trends for Sun Care
Consistent Growth Driven by Strong Consumer Awareness and Regulatory Focus
Adult Sun Care Dominates Sales Due to Multifunctional and Science-Backed Formulations
Clean Sun Care Drives Innovation and Trust through Education and Longevity
Chart 206 MECCA Australian Open
Chart 207 Value Sales 2020-2030
Chart 208 Volume Sales 2020-2030
Chart 209 Value Sales by Category 2025
Ageing Population and High Uv Exposure to Drive Steady Growth
Chart 210 Analyst Insight for Sun Care
Brands to Continue Aligning with Tightening Regulations to Boost Trust and Usage
Hybrid Formulas and Skin-Focused Trends Continue to Drive Sun Care Evolution
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares through Targeted Innovation and Trusted Brands
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Pharmacies Lead Distribution While E-Commerce Shows Fastest Growth
Chart 215 Retail Channels 2020-2025
Chart 216 Economic Context for Sun Care
Chart 217 Real GDP Growth 2020-2030
Chart 218 Inflation 2020-2030
Chart 219 Consumer Context for Sun Care
Chart 220 Population 2020-2030
Chart 221 Consumer Expenditure 2020-2030
Chart 222 Population by Generation 2025
Premium Beauty and Personal Care in Australia
Key Data Insights
Premium Consumers Prioritise Longevity and Wellness in Purchasing Decisions
Chart 223 Key Industry Trends for Premium Beauty and Personal Care
Premium Consumers Prioritise Longevity and Wellness in Purchasing Decisions
Chart 224 Premium Body Care Expands
Premium Skin Care Retains Leadership as Premium Baby Products Outpace Growth
Chart 225 Value Sales 2020-2030
Chart 226 Value Sales by Category 2025
Science-Led Innovation and Wellness Focus to Drive Premium Demand Growth
An Omnichannel Ecosystem to Encourage Brand Engagement and Loyalty, Aiding Sales
Chart 227 Forecast Value Sales 2020-2030
Chart 228 Forecast Value Sales by Category 2025-2030
L'oréal and Estée Lauder Drive Evolving Concentration with Shifting Share Dynamics
Chart 229 Company Shares 2025
Chart 230 Brand Shares 2025
Chart 231 Economic Context for Premium Beauty and Personal Care
Chart 232 Real GDP Growth 2020-2030
Chart 233 Inflation 2020-2030
Chart 234 Consumer Context for Premium Beauty and Personal Care
Chart 235 Population 2020-2030
Chart 236 Consumer Expenditure 2020-2030
Chart 237 Population by Generation 2025
Mass Beauty and Personal Care in Australia
Key Data Insights
W Cosmetics’ Experiential Retail Fuels K-Beauty Discovery and Trading Down
Chart 238 Key Industry Trends for Mass Beauty and Personal Care
W Cosmetics’ Experiential Retail Fuels K-Beauty Discovery and Trading Down
Chart 239 W Cosmetics’ K-Beauty Event
Skin Care Leads Value Growth as Affordability Drives Consumer Shifts
Chart 240 Value Sales 2020-2030
Chart 241 Value Sales by Category 2025
Gen Z to Drives Digital Discovery and Value-Focused Innovation
Retailers Will Continue to Amplify Viral Brands to Capture Price-Conscious Shoppers
Chart 242 Forecast Value Sales 2020-2030
Chart 243 Forecast Value Sales by Category 2025-2030
L'oréal Withstands Challenger Gains as Value Disruptors Intensify Competition
Chart 244 Company Shares 2025
Chart 245 Brand Shares 2025
Chart 246 Economic Context for Mass Beauty and Personal Care
Chart 247 Real GDP Growth 2020-2030
Chart 248 Inflation 2020-2030
Chart 249 Consumer Context for Mass Beauty and Personal Care
Chart 250 Population 2020-2030
Chart 251 Consumer Expenditure 2020-2030
Chart 252 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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