Select Country Report
Beauty and personal care in 2024: The big picture
2024 was another strong year for beauty and personal care in Sweden, with solid value growth driven by premiumisation, ingredient-led product development, and a growing focus on skin health and routine building. While volume growth remained modest due to category maturity and cautious consumer spending, brands and retailers continued to add value through ingredient-led innovation, multifunctional formats, and a greater emphasis on performance and personalisation. The Swedish market also saw increased experimentation and fragmentation, particularly among younger consumers, who are turning to new domestic and international brands, inspired by social media and influencers.
2024 key trends
2024 was marked by the rapid rise of affordable premium and pharmacy-positioned brands in both the mass and premium segments. Brands like CeraVe, CAIA, Kiehl’s, Rituals, and COSRX expanded their presence, particularly in categories like skin care, helping blur the line between mass and premium products. In parallel, low-cost retailers like Normal continued to impact value expectations for everyday products.
Competitive landscape
The leading beauty and personal care companies in Sweden in 2024 were the Swedish subsidiaries of international giants such as L’Oréal, Unilever, Beiersdorf, and Procter & Gamble. These players continued to hold strong positions through their portfolios of mass brands, such as Garnier, L’Oréal Paris, Nivea, Gillette, Head & Shoulders, and Oral-B. While most of these faced pressure from low-cost retailers, private label, and premium brands, and as such struggled to maintain share, they still remained staples in everyday care in many households.
Retail developments
Beauty specialists like Kicks and Lyko remained dominant in the premium space, offering wide assortments and strong omnichannel experiences. These players also led in exclusive brand partnerships, influencer collaborations, and discovery-driven shopping formats. Pharmacies gained further ground in skin care, sun care, and oral care, supported by consumer trust, ingredient transparency, and the growing interest in dermatological products. Grocery retailers remained strong in low-engagement categories but continued to lose share to low-cost stores such as Normal, which expanded rapidly and reshaped pricing expectations in mass beauty and personal care.
What next for beauty and personal care ?
Sweden’s beauty and personal care market is expected to see strong growth in value terms (at constant 2024 prices) over the forecast period. Demand for effective, ingredient-led, and high-performing products will likely remain strong fuelling value growth. Skin health, ingredient transparency, and hybrid formats will likely continue to drive new product development and innovation. A more diverse and ageing population will likely also add value, with demand rising for inclusive shade ranges, tailored solutions, and gentle, dermatologically tested products.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Sweden
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
Baby and Child-Specific Products in Sweden
KEY DATA FINDINGS
Category benefits from premiumisation but challenges remain
Private label winning share with strong value proposition
Sales shifting online but with a strong focus on pharmacies
A brighter outlook for baby and child-specific products despite falling birth rates
Parent showing a greater understand of the importance of using baby and child-specific sun care
Innovation expected to focus on more targeted solutions and packaging
Table 11 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
Bath and Shower in Sweden
KEY DATA FINDINGS
Mixed performances seen across bath and shower as hygiene habits evolve
Polarisation remains a feature of a fragmented market
E-commerce gains share but grocery retailers remains the key distribution channel
Sales expected to be fuelled by premiumisation
Simple, natural and sensitive products set to be the big winners
Ingredient-led claims and fragrances expected to influence new product development
Table 22 Sales of Bath and Shower by Category: Value 2019-2024
Table 23 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 25 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 26 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 28 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
Colour Cosmetics in Sweden
KEY DATA FINDINGS
Colour cosmetics benefit from changing attitudes to beauty in Sweden
Polarisation remains a feature of the market
Beauty specialists retain a key role in the distribution landscape
Multifunctional products expected to drive growth
Social media likely to have a growing influence on sales of colour cosmetics
Clean, functional and inclusive products set to be a feature of innovation
Table 31 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 35 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 36 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 37 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 38 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Deodorants in Sweden
KEY DATA FINDINGS
Sales stagnate due to category maturity and a lack of interest in innovation
Premium brands among the top performers but mass brands still dominate
Distribution informed by product type
Polarisation set to remain a feature of deodorants
Low cost retailers a threat to growth
Skin-friendly formulas and fragrances likely to be a feature of innovation
Table 42 Sales of Deodorants by Category: Value 2019-2024
Table 43 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Deodorants: % Value 2020-2024
Table 46 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 48 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
Depilatories in Sweden
KEY DATA FINDINGS
Depilatories suffers from category maturity
Estrid continues to shake up the market with a fresh approach to depilatories
Distribution landscape evolving as Estrid brings new ideas to the market
Skinification trend set to remain a key driver of value growth
Environmental and financial concerns expected to inform market demand
Limited opportunities for real innovation
Table 51 Sales of Depilatories by Category: Value 2019-2024
Table 52 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 54 NBO Company Shares of Depilatories: % Value 2020-2024
Table 55 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 56 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
Fragrances in Sweden
KEY DATA FINDINGS
Premiumisation the key growth driver in fragrances in 2024
Premium brands remain on top as affordable luxuries
Fragrances benefit from an omnichannel approach to retailing
Niche premium fragrances set to be the growing focus of demand
Younger consumers expected to invest in their fragrance wardrobes
Sustainability, personalisation and digital tools set to be the focus of innovation
Table 58 Sales of Fragrances by Category: Value 2019-2024
Table 59 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 60 NBO Company Shares of Fragrances: % Value 2020-2024
Table 61 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 64 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
Hair Care in Sweden
KEY DATA FINDINGS
Premiumisation trend fuels strong growth in hair care
Competition becoming more fragmented
Distribution landscape evolving as more consumers turn to specialist products
Premiumisation set to remain a feature of hair care
Clean and ethical products likely to prove popular
Hair care set to become more diversified as consumers become more demanding
Table 66 Sales of Hair Care by Category: Value 2019-2024
Table 67 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 69 NBO Company Shares of Hair Care: % Value 2020-2024
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 71 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 72 LBN Brand Shares of Colourants: % Value 2021-2024
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 74 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 76 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
Men's Grooming in Sweden
KEY DATA FINDINGS
Moderate growth seen in 2024 with limited interest in male-specific products
Gillette maintains its lead but competition heats up
Distribution shifting towards health and beauty specialists and e-commerce
Many men still to be convinced of the benefits of using specialist products
Beard trend spells bad news for men’s shaving
Innovation set to focus on encouraging men to expand their beauty and personal care routines
Table 79 Sales of Men’s Grooming by Category: Value 2019-2024
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 83 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
Oral Care in Sweden
KEY DATA FINDINGS
Oral care benefiting from growing interest in more advanced products
Well-known brands continue to dominate sales in oral care
Grocery retailers lose ground as consumers look for better value
Market maturity could limit volume growth but premiumisation should present new opportunities
Consumers going electric
Convenience and sustainability likely to be a feature of new product development
Table 88 Sales of Oral Care by Category: Value 2019-2024
Table 89 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 90 Sales of Toothbrushes by Category: Value 2019-2024
Table 91 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 93 NBO Company Shares of Oral Care: % Value 2020-2024
Table 94 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 96 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 97 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 99 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
Skin Care in Sweden
KEY DATA FINDINGS
Consumers remain willing to invest in healthy skin
Competition intensifies as consumers embrace a wide range of products
Distribution evolving with consumers shifting away from grocery retailers
Multifunctional products expected to find favour as demand for skin care grows
Younger consumers eager to experiment with new products
Skin care set to remain a hotbed of innovation
Table 101 Sales of Skin Care by Category: Value 2019-2024
Table 102 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 103 NBO Company Shares of Skin Care: % Value 2020-2024
Table 104 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 106 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 107 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
Sun Care in Sweden
KEY DATA FINDINGS
Unusually warm weather drives demand for sun protection in 2024
Competition intensifies as players look to offer consumers more for their money
Pharmacies lead sales but e-commerce gaining ground
Bright outlook for sun care
Self-tanning expected to benefit from premiumisation
Skinification, convenience and sustainability set to inform innovation
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 NBO Company Shares of Sun Care: % Value 2020-2024
Table 115 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 117 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Premium Beauty and Personal Care in Sweden
KEY DATA FINDINGS
Consumers show willingness to pay more for clearly defined benefits
Competition heating up as new players present new ideas to the market
Consumers showing an increasing interest in product ingredients
Skinification trend set to play a central role in the premium segment
Competitive landscape expected to become more fragmented
Functionality, efficacy and sustainability expected to be drivers of innovation
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
Mass Beauty and Personal Care in Sweden
KEY DATA FINDINGS
Premiumisation presents challenges and opportunities for the mass segment
Competitive landscape becoming more polarised
Consumers demanding more from the products they buy
Bright outlook for the mass segment as players focus on providing added value
ow-cost retailers could drive increased price competition
Mass brands will look to balance quality with affordability
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!