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2025 Developments
Estonia’s beauty and personal care landscape in 2025 demonstrated modest yet steady expansion, reflecting cautious but discerning consumer behaviour. The market’s attractiveness stems from a digitally confident consumer base that prioritises clinical efficacy, long-term skin health, and sustainable product credentials, which supports premium facial skincare, dermocosmetics, and prestige fragrances despite broader economic caution. Digital transformation is pivotal, reshaping retail channels and empowering digitally native retailers to challenge established offline players. Brands that succeed are those combining transparent ingredient communication, robust digital ecosystems, and omnichannel availability. The market’s fragmentation and rising local niche players offer opportunities for innovation grounded in authenticity, clean formulations, and clinical validation, while mass brands adapt through affordable performance and strategic promotions. Sustained growth prospects are underpinned by demographic shifts towards ageing consumers and an evolving eco-conscious mindset.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Estonia?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Estonia
2025 Developments
Key Data Insights
Steady Growth Shaped by Premium Demand and Digital Consumption
Mass Beauty and Personal Care Largest While Fragrances Perform the Best
Eco-Friendly Local Pioneers and Digital Consumer Journey Influence the Market
Chart 1 RAHU Care - Estonia’s Plastic-Free Packaging Pioneer
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Ageing Consumers and Value-Driven Shoppers Shape Growth Trajectories
Clinical Credibility, Digital Content and Omnichannel Strategies Shape Purchase Decisions
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Multinationals and Niche Players Shape Fragmented Market Dynamics
Promotional Strategies and Digital Engagement Direct Competitive Advantage
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Supermarkets Lead Retail Channels as E-Commerce Accelerates Growth
Digital Transformation and Convenience Reshape Retail Dynamics
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Estonia
Key Data Insights
Baby and Child-Specific Products Summary
Economic Caution and Demographic Realities Steer Value Growth
Baby Wipes Is the Biggest, While Baby and Child-Specific Sun Care Leads Growth
Chart 17 Alphanova Kids Strengthens Bio and Vegan Positioning
Laste-Kaubad.Ee Enhances Digital Engagement, Reinforcing E-Commerce as a Key Channel
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Estonian Parents Shift Spending to Premium and Innovative Baby Care Products
Baby Wipes Remain Largest While Sun Care Leads Value Growth
Brands Enhance Transparency and Digital Engagement to Build Trust and Loyalty
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Leading Multinationals Consolidate Dominance through Trust and Scale
Top Brands Leverage Quality and Omnichannel Reach to Sustain Leadership
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Grocery Retailers Consolidate Dominance Driven by Hypermarket Growth
Retail E-Commerce Surges as Digitally Engaged Parents Drive Replenishment Sales
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Estonia
Key Data Insights
Bath and Shower Summary
Cautious Value Growth in Estonia
Bar Soap Is Declining While Body Wash/Shower Gel Is the Fastest Growing
Chart 33 Puhas Loodus Coconut Shower Cream Blends Care and Escapism
Local Brands Leverage Lifestyle Trends to Blend Care and Escapism
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Premiumisation Drives Value Growth While Bar Soap Declines in Preference
Sustainability and Digital Engagement Become Essential for Consumer Appeal
Demographic Stability and Rising Expenditure Underpin Premium Consumption Patterns
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Dominance through Scale and Retailer Partnerships
Premiumisation and Value-Led Innovation Are Growth Opportunities for Key Players
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Grocery Retailers Consolidate Leadership Driven by Supermarkets
Retail E-Commerce Expands Fueled by Digital Literacy and Convenience
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Estonia
Key Data Insights
Colour Cosmetics Summary
Steady Growth Driven by Cautious Spending and Selective Premiumisation
Estonia’S Digital Platforms and Shade Diversity Shape Sales Dynamics
Douglas.Ee Leverages Digital Journey to Capture Consumer Engagement and Growth
Chart 49 Douglas.ee Enhances Digital Colour Cosmetics Shopping Experience
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Consumers Drive Growth through Skincare-Infused Makeup and Digital Engagement
Facial Make-Up Leads Value Growth into 2030
Brands Adopting Inclusivity and Multifunctionality Secure Future Market Relevance
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Fragmentation with Omnichannel and Innovation
Digital Retail Growth and Trend Responsiveness Shape Brand Success and Opportunities
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Supermarkets Drive Grocery Retail Dominance through Mass Makeup Expansion
Retail E-Commerce Accelerates Growth Driven by Digital Discovery and Social Media
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Estonia
Key Data Insights
Deodorants Summary
Steady Value Growth Amid Cautious Consumer Spending and Economic Moderation
Deodorant Sticks Lead Sales While Roll-Ons Is the Largest Category
Brands Embracing Clean and Sustainable Innovation Capture Market Share and Loyalty
Chart 65 Wild Natural Deodorant Refill - Supporting the Refillable Shift in Estonia
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Urban Consumers Drive Premiumisation and Efficacy Demand in Deodorants
Deodorant Sticks Lead Volume Growth While Roll-Ons Remain Largest Category
Brands Embracing Sustainability and Skin Care Innovation Gain Market Advantage
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Leading Multinationals Consolidate Leadership through Targeted Execution
Strategic Focus on Consumer Preferences Offers Growth Avenues for Competitors
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Supermarkets Solidify Dominance as Primary Purchasing Destination
Retail E-Commerce Accelerates Growth through Clean and Refillable Offerings
Specialist Retailers Gain Traction Amid Evolving Consumer Preferences
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Estonia
Key Data Insights
Depilatories Summary
Slight Decline While Consumers Focus on Skin Comfort
Women’S Razors and Blades Maintain Leadership in Estonia’S Depilatories Market
Gigi and Veet Lead Skin-Friendly and Sustainable Innovation
Chart 81 GiGi Hair Removal Cream with Gentle Efficacy
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Skin-Friendly Innovation Supports Growth in Estonia’S Depilatories Market
Brands Embrace Sustainability and Skin Comfort to Meet Estonian Preferences
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Leading Companies Leverage Innovation and Distribution to Sustain Dominance
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Supermarkets Maintain Strength and Popularity
Retail E-Commerce as Growing Retail Channel
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Estonia
Key Data Insights
Fragrances Summary
Premium and Niche Brands Drive Cautious Growth Amid Economic Stabilisation
Premium Fragrances Capture Largest Value Share Driven by Digital Discovery
Douglas Estonia Leverages Omnichannel Tools to Boost Premium Fragrance Sales
Chart 97 Douglas Estonia – Omnichannel Fragrance Discovery
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Premium and Niche Brands Fuel Steady Value Growth
Premium Fragrances Lead in Value While Mass Fragrances Grow Slower
Digital Innovation and Sustainability Redefine Consumer Engagement and Loyalty
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
L’Oréal and Coty Strengthen Leadership Amid Market Fragmentation
Niche Brands and Digital Distribution Represent Growth Opportunities
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Retail E-Commerce Leads Growth While Offline Retail Declines
Digital Innovation and Curated Offline Experiences Reshape the Market
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Fragrances
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Fragrances
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Hair Care in Estonia
Key Data Insights
Hair Care Summary
Premium Products Drive Category Growth Despite Economic Caution
Perms and Relaxants Lead Growth, Driven by Premiumisation
Sustainablilty as Leading Trend in Estonia's Hare Care Market
Chart 113 RAHU Care - Science-Based Solid Shampoo with a Sustainable Mission
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Wellness-Led Premiumisation to Drive Steady Growth, with Shampoos Maintaining Category Leadership
Digital and Sustainable Innovation Lead the Future of Hair Care
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Leadership through Scale and Innovation
Fragmentation and Consumer Shifts Open Avenues for Niche and Premium Growth Strategies
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Supermarkets and E-Commerce Lead Expansion
Modern Retail Formats and Digital Convenience Reshape Consumer Purchase Journeys
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Hair Care
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Hair Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Men's Grooming in Estonia
Key Data Insights
Men's Grooming Summary
Estonian Consumers Increase Spending Amid Steady Population and Income Trends
Men’S Fragrances Largest and Best Performing Category
Chart 129 Value Sales 2020-2030
Chart 130 Volume Sales 2020-2030
Chart 131 Value Sales by Category 2025
Steady Growth Driven by Rising Consumer Expenditure Amid Stable Population Trends
Men’S Fragrances Continue to Lead Value in a Maturing Grooming Market
Innovation in Multifunctional and Wellness-Infused Products Reshapes Consumer Appeal
Chart 132 Forecast Value Sales 2020-2030
Chart 133 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Leadership as Market Concentration Rises
Chart 134 Company Shares 2025
Chart 135 Brand Shares 2025
Grocery and Health Specialists Lead Retail Sales
Retail E-Commerce Expands as Digital Shopping Reshapes Consumer Purchasing Habits
Chart 136 Retail Channels 2020-2025
Chart 137 Economic Context for Men's Grooming
Chart 138 Real Gdp Growth 2020-2030
Chart 139 Inflation 2020-2030
Chart 140 Consumer Context for Men's Grooming
Chart 141 Population 2020-2030
Chart 142 Consumer Expenditure 2020-2030
Chart 143 Population by Generation 2025
Oral Care in Estonia
Key Data Insights
Oral Care Summary
Consumers Prioritise Preventative Health Amid Cautious Spending
Toothpaste Leads Value through Therapeutic and Cosmetic Benefits
Preventative, Efficacy-Led and Clean Positioning to Shapes Oral Care Growth
Chart 144 Ecodenta Brilliant Whitening Toothpaste: Meeting the Clean Reimagined Trend
Chart 145 Value Sales 2020-2030
Chart 146 Volume Sales 2020-2030
Chart 147 Value Sales by Category 2025
Denture Care Remains Best Performing Category through 2030
Toothpaste Is Set to Stay the Biggest Category in Oral Care
Chart 148 Forecast Value Sales 2020-2030
Chart 149 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Control Amid Consumer Demand for Trusted Oral Care
Premium, Therapeutic and Results-Driven Innovation to Steer Oral Care Growth
Chart 150 Company Shares 2025
Chart 151 Brand Shares 2025
Supermarkets Strengthen Lead as Convenience Drives Channel Shift
Consumer Demand Drives Channel Concentration and Promotional Focus in Routine Shopping
Chart 152 Retail Channels 2020-2025
Chart 153 Economic Context for Oral Care
Chart 154 Real Gdp Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Oral Care
Chart 157 Population 2020-2030
Chart 158 Consumer Expenditure 2020-2030
Chart 159 Population by Generation 2025
Skin Care in Estonia
Key Data Insights
Skin Care Summary
Steady Growth in Estonia’S Skincare Market Amid Cautious Consumer Spending
Facial Care Leads While Other Skincare Segments Show Maturity and Slow Growth
Clinique and Koco.Ee Exemplify Longevity and Asia Influence Shaping Premiumisation
Chart 160 Clinique Moisture Surge 100H as Longevity Trend Illustration
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Estonia’S Skincare Market Growth to 2030 Shaped by Health, Digitalisation and Sustainability
Facial Care Remains Largest and Fastest Growing
Digital Engagement and Sustainability Shape Brand Success and Loyalty
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Fragmentation and Niche Innovation Reshape Estonia’S Skincare Market
Growth Opportunities in Estonia’S Skincare through Digital and Targeted Solutions
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Shifting Channel Dynamics toward Digital Retail and Expert Advice
E-Commerce Expansion in Estonia’S Skincare Fueled by Transparency and Product Access
Chart 168 Retail Channels 2020-2025
Chart 169 Economic Context for Skin Care
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Skin Care
Chart 173 Population 2020-2030
Chart 174 Consumer Expenditure 2020-2030
Chart 175 Population by Generation 2025
Sun Care in Estonia
Key Data Insights
Sun Care Summary
Premium Positioning and Longevity Focus Reshape Growth Despite 2025 Dip
Adult Sun Care Stronger Presence but Child-Specific Sun Care Fastest Growing
Yves Rocher and Orto Leverage Longevity and Digital Strategies
Chart 176 Orto Solar Online Strategy
Chart 177 Value Sales 2020-2030
Chart 178 Volume Sales 2020-2030
Chart 179 Value Sales by Category 2025
Year-Round Growth in Estonia’S Sun Care Market
Pharmacy Trust and Digital Education Direct Sun Care in Estonia
Multifunctional Innovation and Longevity Trends Redefine Value Proposition
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Jungent and L'oréal Strengthen Leadership Amid Fragmented Competition
Clinical Credibility, Premiumisation and Omnichannel Growth Define Sun Care
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Grocery Retailers Maintain Dominance as Supermarkets Drive Volume Growth
Retail E-Commerce Intensifies Competition with Offline Stores through Informed Shopping
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Sun Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Sun Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Premium Beauty and Personal Care in Estonia
Key Data Insights
Premium Beauty and Personal Care Summary
Estonia’S Premium Beauty Growth Outpaces Regional Pace Amid Cautious Spending
Premium Fragrances Lead Growth, Outperforming Skin and Hair Care
Deluxstore.Ee’S Digital Leadership Reshapes Estonian Premium Beauty Retail
Chart 192 Deluxstore.ee Strengthens Premium Beauty Through a Fully Digital Retail Model
Chart 193 Value Sales 2020-2030
Chart 194 Value Sales by Category 2025
Estonian Consumers Shift Spending to Efficacy-Led Premium Products
Premium Fragrances Remains the Largest While Adult Sun Care Leads in Growth
Brands Adopting Digital and Transparency Gain Competitive Edge
Chart 195 Forecast Value Sales 2020-2030
Chart 196 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions Amid Fragmented Competitive Landscape
Opportunities in Estonia’S Fragmented Premium Beauty Market
Chart 197 Company Shares 2025
Chart 198 Brand Shares 2025
Chart 199 Economic Context for Premium Beauty and Personal Care
Chart 200 Real Gdp Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Premium Beauty and Personal Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Mass Beauty and Personal Care in Estonia
Key Data Insights
Mass Beauty and Personal Care Summary
Estonian Consumers Adopt Value-Driven Strategies Amid Moderate Growth
Mass Skin Care Leads Value While Mass Fragrances Is Best Performing
Brands Win with Clean, Local, and Value Positioning
Chart 206 Puhas Loodus Nourishing Nettle Shampoo: Local Value Meets Clean Positioning
Chart 207 Value Sales 2020-2030
Chart 208 Value Sales by Category 2025
Estonian Consumers Prioritise Affordable Performance Sustaining Steady Growth
Mass Skin Care Leads Value While Sun Care Experiences Fastest Growth
Brands Leveraging Transparency and Eco-Consiousness Drive Competitive Advantage
Chart 209 Forecast Value Sales 2020-2030
Leading Multinationals and Distributors Sustain Fragmented Market with Targeted Local Growth
Mass Beauty Brands Use Layered Value and Promotions to Drive Consumer Stockpiling
Chart 210 Company Shares 2025
Chart 211 Brand Shares 2025
Chart 212 Economic Context for Mass Beauty and Personal Care
Chart 213 Real Gdp Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Mass Beauty and Personal Care
Chart 216 Population 2020-2030
Chart 217 Consumer Expenditure 2020-2030
Chart 218 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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