Beauty and Personal Care in the United Kingdom

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in United Kingdom?
  • Which are the leading brands in United Kingdom?
  • How are products distributed in United Kingdom?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in the United Kingdom

Coty Leverages Storytelling to Boost Premium Fragrance Spending

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Coty Leverages Storytelling to Boost Premium Fragrance Spending
Coola and Neutrogena Reshape Routines with Science and Wellness
Chart 2 Lifestyle Led Launches Reinforce Beauty as Daily Self Expression in the UK
Dyson and the Ordinary Drive Ingredient Transparency and Trust
Chart 3 Clean Beauty Evolves Through Ingredient Transparency and Gentle Innovation
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Premium and Hybrid Brands to Secure Long-Term Consumer Loyalty
Fragrances Outpace Rivals as Premiumisation Drives Value Gains
Ingredient-Led Innovation and Global Brands Reshape Expectations
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
L’Oréal Expands Science-Led Brands as Procter & Gamble Loses Ground
Unilever and L’Oréal Use Acquisitions to Drive Premium Growth
Chart 9 Analyst Insight for Beauty and Personal Care
Neutrogena and Dyson Advance Science-Led and Transparent Innovation
Chart 10 Science Led Demand Drives the Rise of Longevity
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Kérastase and Medicube Blend Digital and Physical Retail to Drive Engagement
Medicube and Ai-Powered Recommendations Accelerate Digital Discovery
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in the United Kingdom

Key Data Insights

Childs Farm Leverages Bluey Partnership to Boost Family Loyalty
Chart 21 Key Industry Trends for Baby and Child-Specific Products
Childs Farm Leverages Bluey Partnership to Boost Family Loyalty
Chart 22 Themed Packaging Builds Trust and Engagement
Rising Temperatures Drive Demand for Paediatric Sun Protection
Save Face Pushes for Regulation as Child Skin Routines Evolve
Chart 23 Save Face Tackles the Use of Adult Skin Care Products on Children
Chart 24 Value Sales 2020-2030
Chart 25 Volume Sales 2020-2030
Chart 26 Value Sales by Category 2025
Parents to Prioritise Gentle Routines as Premium Products Outpace Birth Trends
Gentle, Natural and Microbiome-Friendly Products Redefine Family Care Routines
Chart 27 Forecast Value Sales 2020-2030
Chart 28 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leverages Wipes Leadership as Smaller Brands Gain Ground
Chart 29 Company Shares 2025
Chart 30 Brand Shares 2025
Retail E-Commerce Accelerates as Parents Shift to Digital Convenience
Automated Repeat Purchases and Fast Delivery Drive Online Loyalty
Chart 31 Analyst Insight for Baby and Child-Specific Products
Chart 32 Retail Channels 2020-2025
Chart 33 Economic Context for Baby and Child-Specific Products
Chart 34 Real Gdp Growth 2020-2030
Chart 35 Inflation 2020-2030
Chart 36 Consumer Context for Baby and Child-Specific Products
Chart 37 Population 2020-2030
Chart 38 Consumer Expenditure 2020-2030
Chart 39 Population by Generation 2025

Bath and Shower in the United Kingdom

Key Data Insights

Boots and Q+A Drive Premiumisation as Consumers Embrace Skin Health
Chart 40 Key Industry Trends for Bath and Shower
Boots and Q+A Drive Premiumisation as Consumers Embrace Skin Health
Chart 41 Premium Private Label Launches Capitalise on the Skinification Trend
Sanex and Miniml Expand Green and Gentle Options for Cost-Conscious Shoppers
Chart 42 Eco-Packs Offer Cost-Effective Alternatives
Sanex and Bar Soap Face Divergent Value and Volume Trends Amid Premiumisation
Chart 43 Value Sales 2020-2030
Chart 44 Volume Sales 2020-2030
Chart 45 Value Sales by Category 2025
Premiumisation and Refills to Reshape Buying
Intimate Washes Will See the Most Dynamic Growth
Premium Features and Private Label Competition to Extend Buying Cycles
Chart 46 Analyst Insight for Bath and Shower
Chart 47 Forecast Value Sales 2020-2030
Chart 48 Forecast Value Sales by Category 2025-2030
Unilever Leverages Brand Trust to Widen Its Advantage
Boots and Q+A Leverage Skinification to Elevate Body Care
Boots, Sanex and Miniml Respond to Evolving Consumer Demands
Chart 49 Natural ingredients Becoming More Popular in the UK
Chart 50 Company Shares 2025
Chart 51 Brand Shares 2025
Grocery Retailers as a Whole Lead, Although E-Commerce the Biggest Single Channel
Discounters Continue Gaining Share
Chart 52 Retail Channels 2020-2025
Chart 53 Economic Context for Bath and Shower
Chart 54 Real Gdp Growth 2020-2030
Chart 55 Inflation 2020-2030
Chart 56 Consumer Context for Bath and Shower
Chart 57 Population 2020-2030
Chart 58 Consumer Expenditure 2020-2030
Chart 59 Population by Generation 2025

Colour Cosmetics in the United Kingdom

Key Data Insights

P Louise Drives Growth by Engaging Gen Z with Live Social Media Streams
Chart 60 Key Industry Trends for Colour Cosmetics
P Louise Drives Growth by Engaging Gen Z with Live Social Media Streams
Chart 61 Multi-Use Products Provide Convenience and Ease as Busy Consumers Value Time
Revolution Beauty Capitalises on K-Beauty Trends to Boost Lightweight Product Sales
Chart 62 Value Sales 2020-2030
Chart 63 Volume Sales 2020-2030
Chart 64 Value Sales by Category 2025
Consumers Shift to Multi-Use Products as Economic Pressure Persists
Retailers Enhance In-Person Experiences as E-Commerce Growth Plateaus
Make-Up Cycles and Personalisation to Fuel Future Demand for Creative Looks
Chart 65 Forecast Value Sales 2020-2030
Chart 66 Forecast Value Sales by Category 2025-2030
Niche Brands and Viral Trends Erode Leadership as Shares Fall
Chart 67 Analyst Insight for Colour Cosmetics
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Boots Strengthens Online Leadership by Driving Value with Digital Tools
Retailers Capture Share by Linking Promotions to Social Media Discovery
Chart 70 Mass Brands Are Growing through Social Media Gamification
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Colour Cosmetics
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Colour Cosmetics
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025

Deodorants in the United Kingdom

Key Data Insights

Wild and Lifelong Expand Refillable Launches to Mainstream Routines
Chart 79 Key Industry Trends for Deodorants
Wild and Lifelong Expand Refillable Launches to Mainstream Routines
Chart 80 Lifelong Deo 2.0 Sustainable Deodorant Launch
Dove’S Whole Body Launch Taps into the Premium and Self-Care Trends
Chart 81 Dove Whole Body Deodorant
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Sticks and Roll-Ons Will Continue Growing as Consumers Seek Efficacy and Care
Whole-Body Innovation and Clean Claims to Drive Premiumisation and Trust
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Unilever Accelerates Premiumisation and Scale with Wild Acquisition
Chart 87 Wild Refillable Roll On Deodorant
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Supermarkets Drive Everyday Value as E-Commerce Accelerates
Sure’S Interactive Billboard Campaign Redefines Product Experience
Chart 90 Analyst Insight for Deodorants
E-Commerce Leverages Convenience and Assortment to Capture Loyalty
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Deodorants
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Deodorants
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025

Depilatories in the United Kingdom

Key Data Insights

Ffs and Leaf Boost Premium Sales through Subscription and Sustainability
Chart 99 Key Industry Trends for Depilatories
Ffs and Leaf Boost Premium Sales through Subscription and Sustainability
Chart 100 Subscription Brands Becoming More Commonplace in the UK
Leaf Secures Loyalty as Consumers Embrace Ultra-Premium Sustainable Razors
Chart 101 Ultra-Premiumisation Provides Sustainable Products with Additional USPs
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Subscription Brands Will Widen the Gap as Value and Premium Diverge
Chart 105 Analyst Insight for Depilatories
Women to Choose Reusable Razors and Subscription Models for Lasting Results
Personal Care Routines Shift as Population Growth Slows
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Procter & Gamble Adapts to Challengers as Share Slips on Innovation Push
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Estrid’S Subscription Model Challenges Boosts E-Commerce Channel
Estrid and Digital-First Brands Drive Subscription-Led Loyalty Gains
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Depilatories
Chart 112 Real Gdp Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Depilatories
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025

Fragrances in the United Kingdom

Key Data Insights

Coty Leverages Cultural Storytelling to Boost Fragrance Demand
Chart 118 Key Industry Trends for Fragrances
Coty Leverages Cultural Storytelling to Boost Fragrance Demand
Chart 119 Coty's Jawhara Unisex Fragrance Collection
Billie Eilish and Mass Brands Accelerate Clean Fragrance Innovation
Chart 120 Billie Eilish: A Cleaner More Skin-Friendly Take on Fragrance
The Perfume Shop’S Recycling Scheme Drives Sustainable Fragrance Adoption
Chart 121 The Perfume Shop Joins The Great British Beauty Clean-Up
Chart 122 Value Sales 2020-2030
Chart 123 Volume Sales 2020-2030
Chart 124 Value Sales by Category 2025
Niche Brands to Drive Innovation as Consumers Seek Value
Premium Brands Capitalise on Personalisation and Sustainability
Hybrid Formats and Value Propositions Shape Buying Decisions
Chart 125 Forecast Value Sales 2020-2030
Chart 126 Forecast Value Sales by Category 2025-2030
L’Oréal’S Acquisition of Kering Beauté Strengthens Its Leadership through Premium Expansion
Chart 127 Analyst Insight for Fragrances
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Boots and Beauty Specialists Capture Loyalty with In-Store Expertise
E-Commerce Expands Reach with Personalisation and Digital Discovery
The Perfume Shop and Boots Shape Boutique-Led Discovery
Chart 130 Retail Channels 2020-2025
Chart 131 Economic Context for Fragrances
Chart 132 Real Gdp Growth 2020-2030
Chart 133 Inflation 2020-2030
Chart 134 Consumer Context for Fragrances
Chart 135 Population 2020-2030
Chart 136 Consumer Expenditure 2020-2030
Chart 137 Population by Generation 2025

Hair Care in the United Kingdom

Key Data Insights

Kérastase and Dyson Attract Consumers Seeking Premium, Holistic Routines
Chart 138 Key Industry Trends for Hair Care
Kérastase and Dyson Attract Consumers Seeking Premium, Holistic Routines
Dyson and K18 Fuel Premiumisation and Ingredient-Led Innovation
Chart 139 Consumers Value Multifunctionality and Ingredient-Led Products
Boots Expands Wellness-Driven Hair Solutions as Routines Become Holistic
Chart 140 Hair Wellness Blurs into the Vitamins and Dietary Supplements Space
Chart 141 Value Sales 2020-2030
Chart 142 Volume Sales 2020-2030
Chart 143 Value Sales by Category 2025
Salon Professional to Drive Growth as Routines Become Specialised
Chart 144 Analyst Insight for Hair Care
Scalp-Focused Launches to Reshape Consumer Expectations and Business Strategy
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
L’Oréal Leverages Innovation and Brand Equity to Expand Its Lead
K18 and Color Wow Leverage Science and Personalisation for Growth
Chart 147 Brands Look to Provide Hair Solutions, Not Quick Fixes
Chart 148 Company Shares 2025
Chart 149 Brand Shares 2025
Social Platforms and Online Offers Reshape Purchasing Habits
Retail E-Commerce Capitalises on Digital Discovery and Price Awareness
Chart 150 Retail Channels 2020-2025
Chart 151 Economic Context for Hair Care
Chart 152 Real Gdp Growth 2020-2030
Chart 153 Inflation 2020-2030
Chart 154 Consumer Context for Hair Care
Chart 155 Population 2020-2030
Chart 156 Consumer Expenditure 2020-2030
Chart 157 Population by Generation 2025

Men's Grooming in the United Kingdom

Key Data Insights

Beast and Gillette Use Digital and Inclusive Strategies to Fuel Growth
Chart 158 Key Industry Trends for Men's Grooming
Beast and Gillette Use Digital and Inclusive Strategies to Fuel Growth
Caldera + Lab Launches Anti-Ageing Solutions for Male Longevity Needs
Chart 159 Caldera + Lab Launches Men's Anti- Ageing Skin Care Line
Gillette’S Community Focus Shifts Attitudes Towards Inclusive Masculinity
Chart 160 Value Sales 2020-2030
Chart 161 Volume Sales 2020-2030
Chart 162 Value Sales by Category 2025
Brands to Target Unisex Appeal as Efficacy Trumps Labels
Men Shift to Wellness and Longevity over Traditional Masculinity
E-Commerce and Ai to Drive Customisation and Convenience in Routines
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Unilever Leverages Heritage Brands as L'oréal Gains Ground
Chart 165 Analyst Insight for Men's Grooming
Unilever Expands into Beauty and Wellness with Dr Squatch
Chart 166 Company Shares 2025
Chart 167 Brand Shares 2025
Amazon Drives E-Commerce Gains as Subscribe-And-Save Reshapes Routines
Amazon Captures Loyalty with Discounting and Delivery for Essentials
Chart 168 Retail Channels 2020-2025
Chart 169 Economic Context for Men's Grooming
Chart 170 Real Gdp Growth 2020-2030
Chart 171 Inflation 2020-2030
Chart 172 Consumer Context for Men's Grooming
Chart 173 Population 2020-2030
Chart 174 Consumer Expenditure 2020-2030
Chart 175 Population by Generation 2025

Oral Care in the United Kingdom

Key Data Insights

Colgate and Philips Drive Value with Innovation and Premiumisation
Chart 176 Key Industry Trends for Oral Care
Colgate and Philips Drive Value with Innovation and Premiumisation
Dental Floss Continues to See Strong Demand
Pärla and Colgate Reshape Routines with Sustainability and Smart Design
Chart 177 Pärla Broadens Oral Care Portfolio with Sustainable Toothpaste Tubes
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Consumers Accelerate Shift to Rechargeable Brushes and Science-Backed Pastes
Chart 181 Smarter Brushing Through Adaptive Technology
Chart 182 Analyst Insight for Oral Care
Science-Led Claims and Sustainability to Drive Premiumisation and Trade-Up
Premiumisation and Health Awareness Sustain Value as Routine Purchases Endure
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leverages Dentist-Backed Innovation to Sustain Its Lead
Pärla and Colgate Shift Routines with Sustainability and Beauty-Led Design
Chart 185 Colgate Optic White Reinvents Whitening with Smarter Design
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Amazon Drives E-Commerce Growth as Repeat Purchases Shift Online
Aquafresh and Tesco Shape Habits with School-Based Oral Health
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Oral Care
Chart 190 Real Gdp Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Oral Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025

Skin Care in the United Kingdom

Key Data Insights

Apr Corp’S Medicube Leverages Online Expansion to Capture Surging Demand
Chart 196 Key Industry Trends for Skin Care
Apr Corp’S Medicube Leverages Online Expansion to Capture Surging Demand
Facial Care’S Focus on Science and Prevention Drives Spending Shift
Chart 197 Collagen Bank Targets Pre-Ageing
Asian Influence Redefines Expectations and Accelerates Online Sales
Chart 198 Asian Brands Continue to Drive Category Growth
Chart 199 Value Sales 2020-2030
Chart 200 Volume Sales 2020-2030
Chart 201 Value Sales by Category 2025
Cosrx and Medicube to Drive Demand for Science-Led Routines
Facial Care Retains Lead as Sets/Kits Accelerate Gifting Shift
Medik8 and K-Beauty Brands Sharpen Claims to Win Trust
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
L’Oréal Acquires Medik8 to Reinforce Clinical-Grade Leadership
Chart 204 Analyst Insight for Skin Care
Ingredient-Led Brands Build Trust and Outperform through Transparency
Chart 205 Ingredients Remain Top of Mind for Consumers
Chart 206 Company Shares 2025
Chart 207 Brand Shares 2025
Medicube Leverages Online-First Strategy to Surpass Offline Rivals
Boots Adapts to Digital Disruption by Integrating Viral Brands
Chart 208 Retail Channels 2020-2025
Chart 209 Economic Context for Skin Care
Chart 210 Real Gdp Growth 2020-2030
Chart 211 Inflation 2020-2030
Chart 212 Consumer Context for Skin Care
Chart 213 Population 2020-2030
Chart 214 Consumer Expenditure 2020-2030
Chart 215 Population by Generation 2025

Sun Care in the United Kingdom

Key Data Insights

Beauty of Joseon and Cerave Reshape Routines as Daily Use Surges
Chart 216 Key Industry Trends for Sun Care
Beauty of Joseon and Cerave Reshape Routines as Daily Use Surges
Coola and K-Beauty Drive Lifestyle-Led Repositioning of Sun Protection
Chart 217 Skin Care Brands are Moving into Sun Care
Chart 218 Analyst Insight for Sun Care
Chart 219 Value Sales 2020-2030
Chart 220 Volume Sales 2020-2030
Chart 221 Value Sales by Category 2025
Consumers Shift to Hybrid Beauty Routines as Spf Expectations Rise
Hybrid Products and Self-Tanning Reshape Sun Protection Behaviour
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Redistribution of Shares in Sun Care
Beauty of Joseon and Cerave Drive Daily Sun Protection Routines
Chart 224 Mineral Sun Protection as an Eco-Friendly Alternative
Chart 225 Company Shares 2025
Chart 226 Brand Shares 2025
Boots Builds Trust as Health Specialists and E-Commerce Gain Ground
E-Commerce Attracts Value-Driven Shoppers with Price Transparency and Choice
Chart 227 Retail Channels 2020-2025
Chart 228 Economic Context for Sun Care
Chart 229 Real Gdp Growth 2020-2030
Chart 230 Inflation 2020-2030
Chart 231 Consumer Context for Sun Care
Chart 232 Population 2020-2030
Chart 233 Consumer Expenditure 2020-2030
Chart 234 Population by Generation 2025

Premium Beauty and Personal Care in the United Kingdom

Key Data Insights

Appeal of Everyday Luxury and Credible Efficacy across Premium Offerings Helps Drive Growth
Chart 235 Key Industry Trends for Premium Beauty and Personal Care
Appeal of Everyday Luxury and Credible Efficacy across Premium Offerings Helps Drive Growth
Glossier Leverages Hybrid Lip Oil to Elevate Daily Rituals
Chart 236 Glossier Launches its First Lip Oil
Chart 237 Value Sales 2020-2030
Chart 238 Value Sales by Category 2025
Fragrances to Expand as Ai Personalisation and Premiumisation Drive Value
Ai to Transform Discovery and Loyalty as Brands Personalise at Scale
Chart 239 Forecast Value Sales 2020-2030
Chart 240 Forecast Value Sales by Category 2025-2030
L’Oréal Takes over as Leading Player From Estée Lauder
Chart 241 Company Shares 2025
Chart 242 Brand Shares 2025
Department Stores Sustain Premium Demand as E-Commerce Broadens Reach
Chart 243 Analyst Insight for Premium Beauty and Personal Care
Online Retailers Drive Growth with Service, Assortment and Exclusivity
Chart 244 Economic Context for Premium Beauty and Personal Care
Chart 245 Real Gdp Growth 2020-2030
Chart 246 Inflation 2020-2030
Chart 247 Consumer Context for Premium Beauty and Personal Care
Chart 248 Population 2020-2030
Chart 249 Consumer Expenditure 2020-2030
Chart 250 Population by Generation 2025

Mass Beauty and Personal Care in the United Kingdom

Key Data Insights

K-Beauty Brands Drive Multipurpose Demand as Consumers Prioritise Holistic Wellness
Chart 251 Key Industry Trends for Mass Beauty and Personal Care
K-Beauty Brands Drive Multipurpose Demand as Consumers Prioritise Holistic Wellness
Chart 252 Popularity of K-Beauty Brands Illustrates Mass Consumers' Desire for Multiple Benefits
Chart 253 Value Sales 2020-2030
Chart 254 Value Sales by Category 2025
Private Label and Mass Brands Respond to Demand for Affordable Performance
Mass Skin Care Will Retain the Leadership as Innovation Drives Sustained Growth
Affordable Innovation and Ingredient Literacy Reshape Business Strategies
Chart 255 Forecast Value Sales 2020-2030
Chart 256 Forecast Value Sales by Category 2025-2030
Boots and Private Label Accelerate Value-Led Competition as Leaders Defend Share
Chart 257 Analyst Insight for Mass Beauty and Personal Care
Chart 258 Company Shares 2025
Chart 259 Brand Shares 2025
Boots Leverages Health and Beauty Specialists to Strengthen Private Label Growth
Retail E-Commerce Accelerates Growth as Shoppers Seek Value and Convenience
Aldi and Lidl Disrupt Essentials with Agile Private Label Launches
Chart 260 Economic Context for Mass Beauty and Personal Care
Chart 261 Real Gdp Growth 2020-2030
Chart 262 Inflation 2020-2030
Chart 263 Consumer Context for Mass Beauty and Personal Care
Chart 264 Population 2020-2030
Chart 265 Consumer Expenditure 2020-2030
Chart 266 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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