Beauty and personal care in 2024: The big picture
Sales of beauty and personal care maintained healthy grown in the Dominican Republic in 2024, in both value and volume terms. Indeed, in 2024, the Dominican economy showed a favourable performance and, according to figures from the Central Bank of the Dominican Republic, GDP growth was close to 5%, positioning itself among the countries with the best performance in the region. Meanwhile, inflation also came down to 3.4% [according to both Euromonitor International and Central Bank data]. However, despite this favourable economic context, an accumulated higher cost of living, as a result of greater inflationary pressures in previous years, continued to impact on the purchasing power of Dominicans.
2024 key trends
Multifunctionality is becoming increasingly common in beauty and personal care products. As such, products which promise multiple benefits are more frequently offered, with this seen as a strategy which attracts consumers who seek products offering a multiplicity of benefits, being more complete and, at the same time, also offering an option for potential savings by avoiding the purchase of several products for different purposes.
Competitive landscape
Colgate-Palmolive DR Inc is the leading company in beauty and personal care in the Dominican Republic, with its namesake Colgate brand also taking top brand place, being the only brand holding an overall double-digit share. Distribuidora Corripio CxA (NBO) comes in second company place, being the local company representing the global The Procter & Gamble Co. (GBO), whose Head & Shoulders and Pantene hair care brands come in overall third and fourth brand places. Meanwhile, Grupo Transbel CA (NBO) comes in third company place and second overall brand place with its Ésika brand which is present across various categories in beauty and personal care. Grupo Transbel CA (NBO) is the local company of Corporación Belcorp (GBO), which is a Peruvian-based multinational direct selling company.
Retail developments
The main retail sales channel within the beauty and personal care sector in the Dominican Republic is grocery retailers, which include hypermarket and supermarket chains and colmados (small local grocers). These retailers consolidate nearly two-thirds of the total distribution landscape.
What next for beauty and personal care ?
Beauty and personal care is projected to continue growing steadily in 2025 and beyond. Today's Dominican consumers more regularly internalise feeling good and boosting self-confidence with the regular use of products in this category. Although beauty rituals are more common in among women, they are also beginning to be adopted more regularly by men, thereby strengthening the category further overall.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Dominican Republic
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
Baby and Child-Specific Products in Dominican Republic
KEY DATA FINDINGS
Most Dominican parents already pay attention to the importance of children’s personal care
Brands aim for a broader product range strategy for more personalised needs
Pharmacy channel showcases products with scientific validation claims
The adoption of new rituals of caring for their children, by the new generations of parents, enhances the development of the category
The holistic concept of seeking a state of wellbeing and relaxation is increasingly aimed at earlier ages
Innovative product packaging that appeals to children will be a sales driver
Bath and Shower in Dominican Republic
KEY DATA FINDINGS
Bath and shower sees a balance between affordability and a greater willingness to use different products for different body areas
Bath and shower has a high concentration of global companies with Colgate-Palmolive in the lead
Income asymmetry among local consumers is a determining factor in choosing the purchasing channel
Adoption of new hygiene habits in young Dominicans gives dynamism to specific products
Private labels expected to continue gaining ground in bar soaps
Dominican consumers increasingly demand bath and shower products that offer visible skin improvements.
Colour Cosmetics in Dominican Republic
KEY DATA FINDINGS
Colour cosmetics in prove resilient in times of economic challenges
Leading cosmetics companies aim for higher levels of preference customisation
Direct selling is still the most relevant in the sale of colour cosmetics, although it is impacted by generational changes
Colour cosmetics will see sustained growth, driven by usage of these products from younger ages
Dominican women seek to highlight their own identity in their choice of make-up
New generational values ??shape the cosmetics supply scenario
Deodorants in Dominican Republic
KEY DATA FINDINGS
Climatic conditions and changes in generational preferences determine baseline demand for deodorants
Longer protection duration and improved skin care attributes are the main demand drivers
Supermarkets and hypermarkets offer wide portfolios of options, which are adaptable to different purchasing capacities
Deodorants will remain an ally of self-confidence in the daily interactions of Dominican consumers
The introduction of premium deodorants takes advantage of the momentum of dermocosmetics
Innovations in deodorants will include successful compounds in skin care
Depilatories in Dominican Republic
KEY DATA FINDINGS
Beauty patterns adopted by the majority of Dominican women support demand for depilatories
The Gillette Venus brand is the clear leader in depilatories
The convenience of finding multiple options in one place, alongside multipack savings, benefits supermarket chains
Prioritising skin care favours premiumisation in depilatories
Hair removers brands seek to enhance their image by connecting with new generations
Natural products values among the generational values ??of modern Dominican women
Fragrances in Dominican Republic
KEY DATA FINDINGS
The use of fragrances is already an intrinsic part of Dominican beauty rituals
Democratising fragrance use through affordability and increased sustainability claims connects with young Dominicans
The digitalisation of fragrance sales continues to evolve favourably in the Dominican Republic
Fragrances will see sustained growth, with a focus on affordability
Custom fragrance offerings are expected to enter the Dominican market
An approach towards the use of natural compounds is accentuated
Hair Care in Dominican Republic
KEY DATA FINDINGS
Dominican consumers are becoming more sophisticated in their hair care
Growing offer of products with multifunctional properties and ingredients that claim to provide nutrition to the hair
Supermarket chains consolidate their position in hair care, with increasing portfolios and frequent promotions
Hair care will continue to display a favourable performance
The growing positioning of dermocosmetics brands allows them to expand into hair care
The holistic quest for women's wellbeing expands to hair care products
Men's Grooming in Dominican Republic
KEY DATA FINDINGS
New generations of Dominican men give greater importance to the care and prevention of skin ageing
Procter & Gamble holds its lead, thanks to strength of its Gillette brand
The first specialised beauty retailers aimed at men start to emerge
The mentality that personal care and beauty products do not align with male behaviours has been discarded
Facial care gains ground among Dominican men
Men's grooming evolves towards demand for more personalised solutions
Oral Care in Dominican Republic
KEY DATA FINDINGS
Oral care remains important for local consumers, albeit with affordability a key factor
Colgate's large product portfolio and constant innovation support its strong positioning
Emerging oral care brands find opportunities to position themselves in pharmacies by highlighting more specific attributes
Increasing awareness of the importance of oral hygiene favours the development of the category
Growing democratisation of teeth whitening alternatives
Innovations appeal to multifunctionality and prevention in oral care
Skin Care in Dominican Republic
KEY DATA FINDINGS
Demand for skin care products continues to grow, despite consumers facing budget challenges
Premium ingredients are being incorporated into mass brands with increasing regularity
E-commerce and digital media continue to strengthen as ideal platforms for the launch of new skin care products
Skincare will continue to evolve, with a trend among consumers to pay greater attention to ingredients and multifunctionality
Emerging local brands are carving out their niche with claims of using local ingredients and sustainability
Skin care offerings evolve towards promises of accelerated results
Sun Care in Dominican Republic
KEY DATA FINDINGS
Greater awareness among Dominicans about the potential harmful effects of sun exposure and the impact of climate change boosts sun care
Sun care products with multiple benefits increase
The pharmacy channel favours the expansion of sun care brands in the Dominican Republic
Sun protection boosted by health and aesthetic claims
Multifunctionality blurs the lines between sun protection, skin care, and cosmetics
Claims of natural ingredients and sustainable practices grow in sun protection
Premium Beauty and Personal Care in Dominican Republic
KEY DATA FINDINGS
The Dominican Republic shows it has room for the development of premium products, even in periods of high costs of living
Premium beauty and personal care brands target niche segments by offering more specialised attributes
Appealing to the effectiveness of results and scientific validation is a strategy that achieves a growing connection with consumers
A favourable economic environment and more demanding consumers will boost premium products
Consumers who opt for premium products are also more likely to adopt more comprehensive beauty rituals
The word serum is associated with effectiveness across the board in beauty and personal care products
Mass Beauty and Personal Care in Dominican Republic
KEY DATA FINDINGS
Affordability of mass range products is highly relevant in times of higher costs of living
Global brands show a strong positioning, but with a focus on appealing to local preferences and needs
Mass brands emphasise multiple-benefits and the incorporation of ingredients with superior attributes
The new generations incorporate more specialised personal care rituals, while still showing price sensitivity
The experiences and sensations found with premium products are increasingly replicated in mass options
Consumers' search for greater product customisation is supported by new technological tools
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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-
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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-
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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-
-
- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
-
- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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-
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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-
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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-
- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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-
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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